Peter Dodds - Paid content at Financial Times

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This speech was given at the eZ Conference 2011.

More details : http://london2011.ez.no

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Peter Dodds - Paid content at Financial Times

  1. 1. Paid content at Financial Times Realising the value of content Peter Dodds 16 th June 2011
  2. 2. Overview 1 Understanding the right paid content model for you 2 Supporting the paid content model 3 The growth of mobile
  3. 3. Online ad trends At £2 CPM it would take 2 billion page views a month to create a £50m business At £10 CPM it would take 500 million page views a month to create a £50m business The long-term pressure on CPM rates continues to be downward
  4. 4. So why would people pay for content?
  5. 5. The value of the niche <ul><li>Niche markets are by definition smaller, but it can be easier to define the value proposition, and charge more for products serving these markets </li></ul>
  6. 6. One size doesn’t fit all China Confidential Agenda <ul><ul><ul><li>Tilt </li></ul></ul></ul><ul><ul><ul><li>MandateWire.com </li></ul></ul></ul>schemeXpert.com <ul><ul><ul><li>Brazil Confidential </li></ul></ul></ul>The Banker <ul><ul><li>Ignites Europe </li></ul></ul>Fund Fire Ignites BoardIQ Ignites Asia FT.com Investorschronicle.co.uk
  7. 7. The growth of mobile 975 million mobile web users expected by 2012 33% of Facebook posting is mobile 30% of Facebook users only ever access the site on a mobile 77 million smart phones shipped In Q3 2010, growing 78 per cent over 2009 Mobile will consume 40bn gigabytes of data in 2012 Mobile apps industry to hit $17.5bn by 2012 with 50bn downloads
  8. 8. Thank you

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