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Facilitating Online Collaboration and Communication: A Groups Approach [5 Cr3 1100 Seto]


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Facilitating Online Collaboration and Communication: A Groups Approach [5 Cr3 1100 Seto]

  1. 1. Seto, K. Facilitating Online Collaboration and Communication: A Groups Approach <ul><li>This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team </li></ul><ul><li>Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( ) </li></ul><ul><li>Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at </li></ul>
  2. 2. Facilitating Online Collaboration and Communication: A Groups Approach Ken Seto Manager, Web Services September 2008 © 2008 OntarioMD Inc. Confidential, not to be reproduced without permission.
  3. 3. © 2008 OntarioMD Inc.
  4. 4. Connect Physicians to Clinical Tools and Resources © 2008 OntarioMD Inc.
  5. 5. Connect Physicians to Peer Experts in EMR Adoption © 2008 OntarioMD Inc.
  6. 6. Connect Physicians with Collaboration Tools © 2008 OntarioMD Inc.
  7. 7. © 2008 OntarioMD Inc.
  8. 8. OntarioMD Groups: The Start <ul><li>The portal proved it can support physicians through their clinical workday. </li></ul><ul><ul><li>The most recent OMA survey revealed an 80% satisfaction rating for our online products and services. </li></ul></ul><ul><ul><li>Key to our success was a strong emphasis on user experience design and the involvement of physicians early and often in the product development cycle. </li></ul></ul><ul><li>BUT… </li></ul><ul><li>The clinical practice is only one part of a physician’s professional life. What other aspects could we support? </li></ul><ul><li>How can we help connect geographically disparate physicians and other health professionals? </li></ul><ul><li>How can we enable physicians to contribute and share content? </li></ul>© 2008 OntarioMD Inc.
  9. 9. © 2008 OntarioMD Inc.
  10. 10. OntarioMD Groups: The Process <ul><li>Our success with the portal is in no small part due to our inclusion of physicians in the product development process. </li></ul><ul><li>Our product design process is highly iterative with a heavy emphasis on user experience design best practices and physician consultation. </li></ul><ul><li>Our research is done using both informal and formal consultations with: </li></ul><ul><ul><li>our physician research team, </li></ul></ul><ul><ul><li>our staff physician consultant, </li></ul></ul><ul><ul><li>the clinics we visited for Lunch & Learns. </li></ul></ul><ul><ul><li>practice managers and administrative staff </li></ul></ul><ul><ul><li>our own Practice Management Consultants who work very closely to physicians in the process of adopting EMR systems </li></ul></ul><ul><ul><li>our support staff </li></ul></ul>© 2008 OntarioMD Inc.
  11. 11. OntarioMD Groups: The Concept <ul><li>Based on our consultations and interactions with our physician community and some brainstorming we decided to focus our efforts on creating a product that can will support the following: </li></ul><ul><ul><li>Professional organizations and workgroups needed a secure private space to communicate with their members </li></ul></ul><ul><ul><li>Some clinics wanted to have a simple interface to create and maintain a public website to publish information for their patients </li></ul></ul><ul><ul><li>Some clinical teams simply wanted a central place to communicate news and share files with their team members </li></ul></ul>© 2008 OntarioMD Inc.
  12. 12. © 2008 OntarioMD Inc.
  13. 13. OntarioMD Groups: The Pilot <ul><li>Access to the OntarioMD Groups pilot was by invitation only. We didn’t turn physicians away but it was not advertised. </li></ul><ul><li>Our pilot consisted of about 60 users across 15 groups </li></ul><ul><li>The groups represent a cross section of: </li></ul><ul><ul><li>Medical clinics </li></ul></ul><ul><ul><li>Family Health Teams </li></ul></ul><ul><ul><li>Professional organizations </li></ul></ul><ul><ul><li>Small workgroups </li></ul></ul><ul><li>All pilot participants were consulted for feedback and testing new enhancements or features. </li></ul><ul><li>Many of our enhancements were a direct result of community feedback </li></ul>© 2008 OntarioMD Inc.
  14. 14. © 2008 OntarioMD Inc.
  15. 15. Case: Beamsville Medical Centre FHT <ul><li>Using the simple tools available, the Group Administrator for the Beamsville group created 100% public mini-website. </li></ul><ul><li>All of the information on is published to be viewable by the general public (their patients and the community). </li></ul><ul><li>The entire mini-site was created using only the Create Page feature. </li></ul>© 2008 OntarioMD Inc.
  16. 16. Case: South East Toronto FHT <ul><li>The SETFHT’s site is a completely private group site. </li></ul><ul><li>They use their Group to mostly distribute news and share files to other members. </li></ul><ul><li>There is no publicly accessible content and only approved group members have access. </li></ul><ul><li>Features used by this Group are: </li></ul><ul><ul><li>Shared files </li></ul></ul><ul><ul><li>News posts </li></ul></ul><ul><ul><li>Event Calendar </li></ul></ul>© 2008 OntarioMD Inc.
  17. 17. Case: The Academy of Medicine Ottawa <ul><li>The AMO created two different Groups, one for their Executive Committee and another for their general members </li></ul><ul><li>The Exec. Committee group is a completely private intranet. </li></ul><ul><li>The general AMO Group has a mix of public and private content. </li></ul><ul><li>Both groups have used almost all the features in Groups: </li></ul><ul><ul><li>Pages </li></ul></ul><ul><ul><li>Files </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Forums </li></ul></ul>© 2008 OntarioMD Inc.
  18. 18. © 2008 OntarioMD Inc.
  19. 19. OntarioMD Groups: Lessons Learned <ul><li>Most people are not webmasters </li></ul><ul><li>Because there was no “one right way” to use OntarioMD Groups, it led to some confusion </li></ul><ul><li>People didn’t feel comfortable experimenting </li></ul><ul><li>The drivers of usage tended to be the administrators not the physicians themselves </li></ul><ul><li>Content creation is still generally top-down. People will comment on content but most content is created by the Group Administrators even though members may have rights to create their own content. </li></ul><ul><li>Usage overall is on average 10 times more page views per user per month than the typical portal user </li></ul>© 2008 OntarioMD Inc.
  20. 20. OntarioMD Groups: The Future <ul><li>The public launch of OntarioMD Groups is slated to coincide our Fall launch which will include a big update for as well as </li></ul><ul><li>Looking forward: </li></ul><ul><li>Implement strategies to minimize support load like guides, FAQs, and templates/wizards </li></ul><ul><li>Currently evaluating other methods of social and community interaction: </li></ul><ul><ul><li>Expanding beyond the group-centric approach to a more community-wide approach </li></ul></ul><ul><ul><li>Continue to focus on what physician needs, not implement technology for technology’s sake </li></ul></ul><ul><li>Scalability will also be a big priority as we continue to monitor the usage patterns after the full launch of OntarioMD Groups. </li></ul>© 2008 OntarioMD Inc.
  21. 21. Contact <ul><li>Ken Seto </li></ul><ul><li>Manager, Web Services </li></ul><ul><li>OntarioMD </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: </li></ul><ul><li>Twitter: kenseto </li></ul><ul><li>All photos were used under Creative Commons license thanks the following Flickr users in order of appearance: </li></ul><ul><ul><li>Stethascope by happysnappr </li></ul></ul><ul><ul><li>Ducks by Gaetan Lee </li></ul></ul><ul><ul><li>Modem by rastrus </li></ul></ul><ul><ul><li>Pilot by MulesAFpilot </li></ul></ul><ul><ul><li>3 styles by indy charlie </li></ul></ul><ul><ul><li>Chinese class by <cleverCl@i®ê> </li></ul></ul>© 2008 OntarioMD Inc.