Creba Speaks @ Manila Bulletin Column


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Creba Speaks @ Manila Bulletin Column

  1. 1. CREBA SpeaksBy: Charlie A. V. Gorayeb____________________________________________________________________July 28, 2011 - Thursday BUSINESS WITHOUT BORDERS Global real estate has come of age. Solutions to market concerns have becomewidely accessible through global networks that work swiftly across vast oceans. Philippinereal estate industry players recognize the vital importance of investment information,communication and linkages in bringing solutions that work both locally andinternationally. Our global endeavours for the country’s real estate industry take amonumental turn with the strong presence of the National Association of REALTORS®(NAR) in the Philippines. Real estate professionals need a trusted global ally – whichNAR embodies – to reinforce our steps in conducting our business in a world withoutborders. In November 2010, I had the pleasure of meeting NAR President for 2011Ronald Phipps during the Annual REALTORS® Convention and Expo in New Orleans,where the idea of being official organization partner was first offered to CREBA. Havingbeen in my eight-year hiatus within semi-retirement, I had to honestly and humblydecline, unsure about whether or not the incumbent CREBA leadership would be willingto accept, or at the very least interested. As the country’s largest umbrella organization ofstakeholders from the allied industries of housing, construction, and real estatedevelopment, I was even in doubt CREBA was the right partner given NAR’smembership nature and dominant composition. As NAR enters a new age after a century in existence, however, it redefined itsposition to include all kinds of professionals engaged in all aspects of the real estatebusiness and profession. This gradual shift in practice, already prevalent in Brazil, Japanand other countries, galvanized CREBA’s role as the exclusive steward of the NAR nameand programming, with the unique authority to protect the use of the REALTOR®trademark and brand name in the Philippines. In the presence of His Excellency Vice-President and housing czar Jejomar C.Binay in January 27 of this year, the Chamber of Real Estate & Builders’ Associations,Inc. (CREBA) entered into a long-term bilateral accord with the NAR - the “voice forglobal real estate” representing over 1.3 million members in the United States as well asin 60 countries across the globe – conferring upon CREBA the distinction as the onlyNAR Cooperating Association in the Philippines. To implement our side of the partnership, CREBA created the CREBA-NARGlobal Real Estate Council led by Evangeline A. Yia as Chairman, Domingo D. de Veraas Vice-chairman, with Dr. Mary Gaw So, Josephine A. Cortez, Daniel R. dela Cruz,Avelina P. Acuna and Robert Marie C. Sy as members. Julius G. Topacio serves as Vice-President for Global Real Estate Alliances.
  2. 2. Barely three months after the official launching of the membership campaign lastMarch 31, International REALTOR® Membership (IRM) and NAR affiliation in thecountry rose to more than 350, heralding Philippine membership as the biggest in Asia.CREBA led a series of oath taking rites in Manila, Cebu and Cagayan de Oro City in thepresence of the NAR President’s Liaison to the Philippines, Asuncion “Shonee” Henry. NAR-certified IRMs enjoy exclusive use of the distinctive and globally recognizedREALTOR® trademark and logo, access to the largest online real estate library in theworld, a searchable international brokers directory and other tools proven to leverage realestate professionals in international business, among other membership benefits. The CREBA-NAR alliance was timely as the local property sector enjoys its mostdynamic cycle in recent history. Property stakeholders therefore must be committed todrive the land and housing development as a top catalyst for economic and socialprogress. In the light of government’s commitment to a technically-competent,responsible and respected corps of licensed real estate brokers, appraisers, consultantsand salespersons through R. A. 9646 or the Real Estate Service Act of 2009, the NAR-CREBA cooperation exists to promote strict adherence to a Code of Ethics that willuplift the standards of practitioners in the Philippines and make them globallycompetitive and at par with their counterparts in the international real estate community. Real estate practitioners play a vital role in the social, political, economicdevelopment and progress of their respective countries. The NAR-CREBA pact stronglyconveys absolute and esteemed commitment to make Philippine practitioners globallycompetitive in the international real estate community. NAR views land as a most vital resource. Its “wise utilization and widely allocatedownership will determine the survival and growth of free institutions and ofcivilizations.” REALTORS® affirm therefore that the interests of a nation and itscitizens require the highest and best use of the land and the widest distribution of landownership. NAR allows property professionals to embrace a global outlook in the practice oftheir profession or area of expertise which is crucial to succeed amidst a rapidlyincreasing competitive market. This network serves as a source of intelligence andinformation-gathering exercise which enables us to tap into the wealth of experiences andknowledge of our colleagues worldwide. The NAR links Filipino practitioners to a worldof information, contacts and new opportunities that would unleash bigger and brighterthings for the Philippine real estate industry in the long run. Peaceful and prosperous times or otherwise, real estate activities always provide asafe enclave for investments. If we are to keep and raise investors’ confidence, we mustfinally get through the walls that divide the sub-sectors of the industry, bury the past andlook forward to a future for Philippine real estate that is brimming with potential, speakand act promptly – but in unison. The NAR concept of alliance and partnership makes allof us live in anticipation that the local industry can move beyond its boundaries and carvea niche in the global community. Email us at #