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Attn. Tweeters: #OASocial  Get Smart:  Tools to Master  for Small Business                     Sponsored by:              ...
Hi.                          I’m                        Ilona.                        I’m                       Greg      ...
Today’s Topics• Professional Networks for Small  Business or Solopreneurs• LinkedIn Profiles• Building a Network• Using Li...
Getting to Ponte Vedra, Florida                                  4
The Mike Lewis Connection                            5
Small Business Survey• Small Businesses need social media answers   – 40% said they are not sure how to promote    their b...
Social Media Strategy                        7
In 2003, I got an invitation to connect to aformer colleague on LinkedIN.                                            Makin...
Getting the Most from •   Build and update your profile •   Build network •   Join Groups •   Target Search •   Track Prof...
How CanYou TakeAdvantage of Your  Profile  Page?    Add   Links   from  website    bio                 Showcase your websi...
Leverage Connections                                   SearchWho is Michael connected to?                                 ...
Building Your  Network                12
ADD OA         Six Degrees of           Separation          (or even 3)                   13
Build a Company Page                       14
Groups• Seek  groups  with  activity  rather  than # of  members         15
Profile Best Practices•   Find who you know (and know well)•   Personalize your URL•   Add a picture to your profile•   As...
Refusing a Connection Request• Your LinkedIn network should be useful to  you and to your connections• Option 1 - the "all...
LinkedIn Free or Paid Membership                               18
Other Add Ons and Tools• Add video into your profile -  excellent way to stand out• Use Google Presentation or  Slideshare...
Connecting LinkedIn with       Facebook or Twitter• Purpose:  – Personal social    interaction  – Professional    networki...
Answers          21
Skills Section• Useful for job-seekers as a place to quickly summarize  the skills and abilities that set you apart from o...
Back to Basic Etiquette•   Even if you’re not yet ready to jump into the world of social media    and social networking, a...
Q: Can Professional NetworkParticipation Help You Grow YourBusiness?A:   YES!                                   24
Sign up as amember to getsmarter onsocial mediaand generalbusiness tools                 25
Contact        Greg Cory               Ilona OlayanGreg.cory@officearrow.com ilona@socialstrategy1.com         @gecory    ...
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Linkedin for Small Business

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While most professionals are on LinkedIn, many will admit to not using it much. Learn how small business can get the most out of LinkedIn, build your network, and integrate it into your lead generation techniques.

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Linkedin for Small Business

  1. 1. Attn. Tweeters: #OASocial Get Smart: Tools to Master for Small Business Sponsored by: 1
  2. 2. Hi. I’m Ilona. I’m Greg Cory. Greg Cory Ilona OlayanGreg.cory@officearrow.com ilona@socialstrategy1.com @gecory @eyelona www.officearrow.com www.socialstratgy1.com 2
  3. 3. Today’s Topics• Professional Networks for Small Business or Solopreneurs• LinkedIn Profiles• Building a Network• Using LinkedIn Groups• Professional Social Networking Etiquette• Integrating Professional Networks Into overall marketing strategy 3
  4. 4. Getting to Ponte Vedra, Florida 4
  5. 5. The Mike Lewis Connection 5
  6. 6. Small Business Survey• Small Businesses need social media answers – 40% said they are not sure how to promote their business online – 60% use social media for information and knowledge sharing – ¾ of small business recognize there is an impact but don’t know where to go 6
  7. 7. Social Media Strategy 7
  8. 8. In 2003, I got an invitation to connect to aformer colleague on LinkedIN. Making a match online Web sites helping people find romance, friends and work are attracting investors. Site Location Launch Invested Users Sunnyvale, March Friendster $13M 4M Calif. 2003 Circa 2003 Tribe San Francisco Jan. 2003 $6.4M 58K Mountain View, LinkedIn May 2003 $4.7M 50K Calif. Source: USA Today 2003 8
  9. 9. Getting the Most from • Build and update your profile • Build network • Join Groups • Target Search • Track Profile • Analyze Results 9
  10. 10. How CanYou TakeAdvantage of Your Profile Page? Add Links from website bio Showcase your website Promoting Webinar 10
  11. 11. Leverage Connections SearchWho is Michael connected to? 11
  12. 12. Building Your Network 12
  13. 13. ADD OA Six Degrees of Separation (or even 3) 13
  14. 14. Build a Company Page 14
  15. 15. Groups• Seek groups with activity rather than # of members 15
  16. 16. Profile Best Practices• Find who you know (and know well)• Personalize your URL• Add a picture to your profile• Ask to connect• The more you give, the more you get – “what’s in it FROM me?”• Update your status• Learn Advanced Search• Install applications• Join industry groups• Don’t connect to people you haven’t developed a relationship with. 16
  17. 17. Refusing a Connection Request• Your LinkedIn network should be useful to you and to your connections• Option 1 - the "all-comers" approach• Option 2 - Polite refusals – Ignore – Personal message with request to connect by phone or in person 17
  18. 18. LinkedIn Free or Paid Membership 18
  19. 19. Other Add Ons and Tools• Add video into your profile - excellent way to stand out• Use Google Presentation or Slideshare app• How To Add Video To Your LinkedIn Profile – A Reel Tutorial – http://www.reelseo.com/video- linkedin-profile/#ixzz1bFV98qfF• LinkedIn Ads 19
  20. 20. Connecting LinkedIn with Facebook or Twitter• Purpose: – Personal social interaction – Professional networking with colleagues, clients, referrals Within Edit Profile 20
  21. 21. Answers 21
  22. 22. Skills Section• Useful for job-seekers as a place to quickly summarize the skills and abilities that set you apart from others• For young accountants who may be skilled in social media, you may find a firm looking for someone who can be the firms social media presence. 22
  23. 23. Back to Basic Etiquette• Even if you’re not yet ready to jump into the world of social media and social networking, at least create those accounts to reserve your name—you never know when you might hit it big.• Always fill out your profiles as completely as possible. Use those signatures and remember to link to your site or blog.• When you ask to be connected or “friended,” take the time to personalize the message. Note - especially important if you’re approaching someone you don’t yet know personally (time and place for everything).• Be respectful, not confrontational—be real, and don’t hide behind anonymity.• If you wouldn’t say it to someone’s face, don’t say it online. Remember, you’re not just you, you’re representing your business, your brand, and your products.• Be relevant, on topic, and a part of the community—don’t be spammy. 23
  24. 24. Q: Can Professional NetworkParticipation Help You Grow YourBusiness?A: YES! 24
  25. 25. Sign up as amember to getsmarter onsocial mediaand generalbusiness tools 25
  26. 26. Contact Greg Cory Ilona OlayanGreg.cory@officearrow.com ilona@socialstrategy1.com @gecory @eyelona www.socialstratgy1.com 26 www.officearrow.com

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