Internet Marketing Tips & Strategies for 2012

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Chris Hornak, the Director of Operations at Eyeflow Internet Marketing, a Pittsburgh based SEO firm, gives a presentation on internet marketing tips and strategies for 2012. Including Google+, Website Optimization and more.

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Internet Marketing Tips & Strategies for 2012

  1. 1. Internet Marketing Tips & Strategies for 2012 Chris Hornak Director of Operations Eyeflow.com
  2. 2. Build a Better Website <ul><li>Hire the right web designers </li></ul><ul><li>Are their sites search engine friendly/follow Google Guidelines? </li></ul><ul><li>Ask for live examples and run them through woorank.com. </li></ul><ul><ul><li>Lots of red could mean they don’t design for SEO. </li></ul></ul><ul><ul><li>Pay special attention to the SEO Basics, SEO Content, Usability and Technologies sections. </li></ul></ul>
  3. 3. Search Friendly Content <ul><li>When did you add new/unique content last? </li></ul><ul><li>Can the content of your website answer the questions you get on a day-to-day basis? </li></ul><ul><li>Is it easy to find? Do you even know your way around your website? </li></ul><ul><li>Can you give someone a URL from your website over the phone? </li></ul><ul><li>If a customer just had the content, would they think you’re an industry expert? </li></ul>
  4. 4. Leveraging Social Media <ul><li>Social Media has changed the game. </li></ul><ul><ul><li>Brands no longer go after customers; customers now search and follow their favorite brands. </li></ul></ul><ul><li>Be a Part of the Conversation. </li></ul>
  5. 5. Leveraging Social Media <ul><li>Start with the big 4. </li></ul><ul><ul><li>Facebook – Your existing customers. </li></ul></ul><ul><ul><li>Twitter – Everyone else. </li></ul></ul><ul><ul><li>LinkedIN – Business relationships. </li></ul></ul><ul><ul><li>Google+ – Google </li></ul></ul><ul><li>Link to and from your website. </li></ul>
  6. 6. Leveraging Social Media <ul><li>Update regularly. </li></ul><ul><ul><li>What’s going on at your business? </li></ul></ul><ul><ul><li>What’s going on in your industry? </li></ul></ul><ul><ul><li>Ask questions. </li></ul></ul><ul><ul><li>Share something funny. </li></ul></ul>
  7. 7. Plan for the Future <ul><li>Get to know Google </li></ul><ul><ul><li>http://www.eyeflow.com/learn/seo-resources/ </li></ul></ul><ul><li>Don’t try to trick Google. Instead, help Google. </li></ul><ul><ul><li>Would you feel comfortable explaining what you've done to a website that competes with you? </li></ul></ul><ul><li>Hire the right SEO company. </li></ul>
  8. 8. Chris Hornak Director of Operations Eyeflow.com Thanks!

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