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Graphic Design: Branding Elements & Resources

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From a company’s branding materials to its products, visually appealing and cohesive branding is the key to standing out in the sea of business competition. With the help of a few tips and a couple really great resources, you can piece together a strong visual brand, even on your own. Color and typography will be the main focus of this round of branding design tips .

Read the Full blog posting at www.eyeflow.com/blog

Published in: Design, Business
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Graphic Design: Branding Elements & Resources

  1. 1. By Eyeflow Internet Marketing 01 Graphic Design: Now we have the key, what do we do with it? Full Blog Post at www.eyeflow.com/blog/
  2. 2. • Visually appealing and cohesive branding is the key to standing out in the sea of business competition • Design is not only key in a company’s products, but also in branding materials • Try creating cohesive branding without going to design school or paying a fortune to hire a designer • We’re sharing tips and resources we recommend for you to piece together a strong visual brand, on your own! Harness the power of branding 02
  3. 3. • Subconscious judgments are made about a person, a place or a product within 90 seconds of initial viewing • 62% - 90% of that assessment is based on color alone • Settle on a color pallet and stick with it! • With a consistent color palette, its easier for people to recognize your brand Choose your color palette wisely 03
  4. 4. N EW Tips for color pallets 04 • A rule of thumb: pick 2-5 colors • Color scheme should pair with the identity of your brand. • Ex: A bakery may pick rich browns accented with cream tones and a soft rose color to bring thoughts of soft, rich, and sweet treats to their prospective audience • Find inspiration by exploring Adobe Kuler
  5. 5. N EW Take advantage of typography 05 • People will recognize typography • After the logo & brand coloration, typography is the next easiest way to create cohesive branding
  6. 6. N EW Tips for typography 06 • Keep fonts to a minimum • Generally no more than 3-5 fonts should be used in any design • Any more than five, and your brand can appear to have a personality disorder • For thousands of free fonts, sort through: •www.dafont.com •www.fontsquirrel.com
  7. 7. N EW Tips for typography 07 • Choose a typeface that accurately represents what you want your brand to stand for • Strong, thick or bold fonts are good for things like gyms and mechanics • Sweet, curly fonts are fitting for boutiques and salons
  8. 8. N EW Design inspiration resources 08 • Designspiration: For all kinds of typography & design inspiration http://designspiration.net/tag/typography/
  9. 9. N EW Design inspiration resources 09 • Logopond : For typography as it pertains to branding: http://logopond.com/
  10. 10. N EW Design inspiration resources 10 • Behance : For a look at thousands of creative works and designs: http://www.behance.net
  11. 11. • Visually appealing and cohesive branding is the key to standing out in the sea of business competition • All materials that are used to display and promote the brand should work together harmoniously • Coloration should “go” with the branding • Matching or not, should work well together and bring the brand to life Pulling it all together 11
  12. 12. View the full blog posting at Eyeflow.com/blog Thank you for your attention ! Eyeflow.com info@eyeflow.com 1013 E. Carson St. Pittsburgh, PA 15203 866 - 849 - 0740

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