Brooke Singer: "undesigning"

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Brooke Singer: "undesigning"

  1. 1. undesigning
  2. 2. Victor Margolin in Design, the Future and the Human Spirit: “As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be. Informed by the past and the present, their activity is oriented towards the future. They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms. The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”
  3. 3. Victor Margolin in Design, the Future and the Human Spirit: “As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be. Informed by the past and the present, their activity is oriented towards the future. They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms. The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”
  4. 4. Victor Margolin in Design, the Future and the Human Spirit: “As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be. Informed by the past and the present, their activity is oriented towards the future. They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms. The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”
  5. 5. Victor Margolin in Design, the Future and the Human Spirit: “As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be. Informed by the past and the present, their activity is oriented towards the future. They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms. The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”
  6. 6. Victor Margolin in Design, the Future and the Human Spirit: “As creators of models, prototypes, and propositions, designers occupy a dialectical space between the world that is and the world that could be. Informed by the past and the present, their activity is oriented towards the future. They operate in situations that call for interventions, and they have the unique ability to turn these interventions into material and immaterial forms. The individual designer now has the power to launch an enterprise or project by using the abundant resources of the Internet for custom manufacturing, warehousing, promotion, and distribution...”
  7. 7. unprofessionalize/ return design back to basic human activity
  8. 8. design:research (the world that is)
  9. 9. design:action/tools (the world that could be)
  10. 10. 1. SODIUM FLUORIDE 2. TRICLOSAN (CHLOROFORM, DIOXIN) 3. PROPYLENE GLYCOL 4. FLAVOR 5. TITANIUM DIOXIDE (NON-NANO) 6. CARRAGEENAN (DEGRADED CARRAGEENAN) 7. SODIUM HYDROXIDE 8.SODIUM LAURYL SULFATE 9. SODIUM SACCHARIN 10. HYDRATED SILICA 11. GLYCERIN 12. PVM/ MA COPOLYMER 13. SORBITOL 14. CELLULOSE GUM 15. WATER
  11. 11. 1. SODIUM FLUORIDE 2. TRICLOSAN (CHLOROFORM, DIOXIN) 3. PROPYLENE GLYCOL 4. FLAVOR 5. TITANIUM DIOXIDE (NON-NANO) 6. CARRAGEENAN (DEGRADED CARRAGEENAN) 7. SODIUM HYDROXIDE 8.SODIUM LAURYL SULFATE 9. SODIUM SACCHARIN 10. HYDRATED SILICA 11. GLYCERIN 12. PVM/ MA COPOLYMER 13. SORBITOL 14. CELLULOSE GUM 15. WATER
  12. 12. Why is there a pesticide in my toothpaste?
  13. 13. And triclosan can contain trace amounts of chloroform and dioxin.
  14. 14. oh, yeah, and these are possible too...
  15. 15. Savings?
  16. 16. Savings? $4.49
  17. 17. Savings? $4.49 $1.40
  18. 18. That is a Savings of...
  19. 19. That is a Savings of... $3.09
  20. 20. That is a Savings of... NO Pesticides NO Cancer NO Endocrine-Distruptors NO Ecotoxicity NO Developmental/Reproductive Toxicity NO Occupational-Hazards NO Irritants

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