Emmelie De La Cruz presents
“The Internet had fundamentally      changed the pace ofbusiness, compressing time and       rewarding speed.”
Revolution Time   Currency of Success The ability to     gather, interpret and  react to newinformation in fractions of a ...
POWER LAW   NORMAL DISTRIBUTION
WHAT’S EXPECTED   Wait   Follow Business    Plans   Get Permission   Work on your    schedule
“In an always on world, people get  news on their terms, from theirplatform of choice and at the time       convenient for...
 Engage with Media Monitor News Crisis Communication Customer Service
Real-Time ROI  Newsjackng How to Injectyour Ideas into  a BreakingNews Story andGenerate Tons   of Media  Coverage
Reminder for all communications managers:
Real-time Marketing and PR
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Real-time Marketing and PR

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Real-Time Marketing and PR written by David M. Scott was a phenomenal book for the future public relations professional. The book was applicable to many professions, but particularly to those in communications management and should be required when entering into a senior role. The notion of time and attention is changing with everything becoming instantaneous. People are becoming more and more impatient for information and require instant gratification for many things. For companies and communications departments to engage in real-time marketing and public relations, they must change their mindset to allow for improvisation, outside of the corporate rulebooks.

Published in: Business, News & Politics
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Real-time Marketing and PR

  1. 1. Emmelie De La Cruz presents
  2. 2. “The Internet had fundamentally changed the pace ofbusiness, compressing time and rewarding speed.”
  3. 3. Revolution Time Currency of Success The ability to gather, interpret and react to newinformation in fractions of a second.
  4. 4. POWER LAW NORMAL DISTRIBUTION
  5. 5. WHAT’S EXPECTED Wait Follow Business Plans Get Permission Work on your schedule
  6. 6. “In an always on world, people get news on their terms, from theirplatform of choice and at the time convenient for them.”
  7. 7.  Engage with Media Monitor News Crisis Communication Customer Service
  8. 8. Real-Time ROI Newsjackng How to Injectyour Ideas into a BreakingNews Story andGenerate Tons of Media Coverage
  9. 9. Reminder for all communications managers:

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