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A deep dive into digital lifesytles Allot Communications - Eyal Yaron


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How broadband analytic tools drive new offering for broadband services that match with digital lifestyle. Allot Communication (NASDAQ:ALLT) present at Global Broadband Traffic Management Congress 2013 - London.

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A deep dive into digital lifesytles Allot Communications - Eyal Yaron

  1. 1. A Deep Dive into Digital Lifestyles – Analytics that power the modern broadband experience Eyal Yaron, Director Product Solutions November 12, 2013
  2. 2. Broadband Analytics What operators already doing? 1. Tracking OTT application usage at a network level • Driving operation decisions • Building business models 2. Tracking usage at a device level • Setting up agreements with handset vendors • Promoting application developments decisions 3. Tracking usage at user level • Leading towards new business models, value based offering 4. Tracking browsing activity • Content personalization • Mobile Advertising and Context aware offering 12/29/2013 2
  3. 3. Segmenting the Digital Lifestlye The Study Explored Digital Lifestyles in Action The research produced actionable segmentation for mobile operators Operators can use analytics to segment their customer’s digital lifestyle and capitalize from the value they give to the connectivity 12/29/2013 3
  4. 4. A Map of the Digital Lifestyle Profiles 12/29/2013 4
  5. 5. The Digital Lifestyle Profile Details 5 12/29/2013
  6. 6. Device Usage Patterns X • Y Watches videos on iPad • Watches videos on a PC tethered to his iPhone Put Y on a Tethering Plan that is better suited to mobile video streaming habits 6 12/29/2013 Confidential
  7. 7. Smartphone Calling Patterns X • Uses only voice calls Y • Uses Viber for outgoing calls Offer Y premium VoIP delivery that guarantees QoE and generates additional ARPU 7 12/29/2013 Confidential
  8. 8. Social Sharing Patterns X • Shares photos in the evening Auto backup from iPhone to iCloud Y • Prefers live video broadcast with Bambuser Target Y with a plan that guarantees fast video upload 8 12/29/2013 Confidential
  9. 9. Value Based Offering December 29, 2013 Classification of traffic on the basis of application type enables broadband service providers to offer subscribers more personalized and tailored service plans. 9
  10. 10. Example of Application Based Charging Operators are offering subscribers the choice between different levels of access to different applications. Such as unlimited zero rated social media usage or VoIP minutes December 29, 2013 10
  11. 11. Parental Control – Opt In Services 12/29/2013 Access to inappropriate content and websites on the Internet is a very real issue and has led to consumer demand for effective and easily-deployed solutions for safe browsing. 11
  12. 12. Parental Control Example Pre-defined Profiles (eg. Teenager) Full Personalization Per Category Filtering Time of Day Policies 12/29/2013 12
  13. 13. Deploying Parental Control • • • Enforce Parental Control profiles TDF Filter in real-time OCS PCRF SPR Charge for value added service Sd Gyn SGW EPC PGW SGi TDF Internet eNodeB Video Optimization 12/29/2013 Parental Control 13
  14. 14. Broadband Analytics Providing Breakthrough Network Business Intelligence 12/29/2013 14
  15. 15. What can Broadband Analytics Answer? What are the Financial Implications? Management • Summary Dashboards to view, e.g. revenue lost to OTT applications, OpEx saved by traffic management 12/29/2013 What is the Subscriber Doing? Marketing • Subscriber segmentation using • Service package planning and verification How should I Plan my Network? What Happened? Customer Care • ability to track and analyze data for each customer Operations • Network usage monitoring • Subscriber level troubleshooting Engineering • Trend analysis • Capacity planning • Impact of usage on control pane 15
  16. 16. Analytics Front End or Data Source? - Both Analytics Front-End Multiple ways to query, manipulate and present data collected by inline platforms as well as other operator systems 12/29/2013 Data Source Raw traffic attributes and metrics from the network that are transformed into a single data source semantically ready for lookups to gain valuable business insights. 16
  17. 17. The Data Source Elements Inline platforms monitor all activity on the network High resolution raw data records are collected from the user plane and control plane Data records are transformed into modeled data and stored in a well defined big data warehouse. Data is enriched with attributes, calculated metrics and feeds from external systems 12/29/2013 Modeled data is semantically presented as intuitive business objects and can be exported analytics application or business tool 17
  18. 18. Broadband Analytics Comprehensive Solution Inline Platforms Other System CRM OSS BSS Data Mediator Raw data records Pre-Configured Reports Data Warehouse Self-Service Analysis Presentations & User Interface Export Export CRM, Billing, BI, Analytics 12/29/2013 Export BI, Data Analysis Tools Management, Marketing Engineering, Finance 18
  19. 19. Choosing Broadband Analytics Solution Service Provider Check List • • • • • • Coverage of multiple network access types Impact on core element load (e.g. PGWBRAS) Quality of application detection Keeping application detection up to date Support for various level of analytics like network, device, application and web browsing Handling of policy enforcement at the same level of accuracy 12/29/2013 19
  20. 20. Choosing Broadband Analytics Solution Service Provider Check List (II) • • High speed data collection to Mechanisms to control data loads and guarantee confidentiality • Compression • User defined filters – obfuscation of raw data 12/29/2013 20
  21. 21. Actionable Intelligence – the next step Understand user context in real time Act on information collected • Classify user need Tune offering • Classify relevant offering partners Alert partners to trigger partner offering • Real-time notifications including user classification, geographic zone, type of de device 12/29/2013 21
  22. 22. Summary - What Makes Analytics Solutions you can really work with Carrier Grade Solution, • built to handle large and growing volumes, • modular and resilient design expands seamlessly in both virtualized and nonvirtualized environments 12/29/2013 Self service interactive approach for generating reports that allows operations, engineering and marketing experts to mine the data that is relevant to them; to visualize complex events; and to model what-if outcomes Rich Data Source Collects raw network data and turns it into a full complement of accurate data records able to enrich data records with feeds from external systems. Modeled data is stored in a purpose built big data warehouse 22
  23. 23. Thank You Eyal Yaron 12/29/2013 23