Hosting Issues and SEO

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My presentation from www.pubcon.com 2011 and some tricks we use on http://www.tradebit.com - Only had like 15 minutes to show this stuff, but some tricks are simple to implement, like the round robin DNS

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Hosting Issues and SEO

  1. 1. Hosting Issues and SEO -Avoiding Downtime - Presented by: Ralf Schwoebel, CEO Tradebit, Inc.
  2. 2. When your are down• Your rankings are in danger• Your revenue is gone• Your brand burnsThe longer it takes, the worse the impact!If it happens more often: the impact gets permanent!
  3. 3. Shoestring Budget?• Monitor your status• Duplicating yourself• Divide and conquer• Outsourcing side-services
  4. 4. Monitor your statusEg.livewatch.de(not affiliatedwith speaker)
  5. 5. Monitor your status The site is online, but the hackers stuffed their links?pontifex:~ # lynx -dump "http://www.tradebit.com/" |grep "http:" |grep -v tradebit.com [45]http://platform.twitter.com/widgets/follow_button.html?screen_name= 9. http://www.tradebit.de/ 10. http://www.tradebit.es/ 11. http://www.tradebit.it/ 14. http://www.secretsites.de/joblog/ 45. http://platform.twitter.com/widgets/follow_button.html?screen_name=trabit 46. http://feedproxy.google.com/~r/SoftwareChannels/~3/_wiwrchIi6U/ 58. http://www.thefind.com/store/about-tradebit 59. http://www.merchant-safe.com/trusteseal/?i=1097313086408481 64. http://www.tradebit.info/downloads.php 65. http://www.tradebit.info/downloads/wordpress.phppontifex:~ #
  6. 6. Duplicate yourself• Have your site twice• Backup = Active• Makes it faster and more secure
  7. 7. Duplicate yourself webWeb Server Web ServerDatabase Database VPN
  8. 8. DNS funServer1 VPN Server2
  9. 9. Now: this is good!Dallas, TX Houston, TX Web Server Web Server Database Rsync, Database MySQL Rep. • Both servers are live • You can take double the load • If one fails, let the other jump in • Add a third, fourth, etc. to scale
  10. 10. Ease your life: Outsource• If your main business is/are website(s)• Do not host eMail services (gmail, runbox, sendgrid, etc.)• Do not host nameservers (have at least 4 external)!You have enough on your plate already:Get the traffic up!
  11. 11. Thank you! Ralf Schwoebel, CEO Tradebit, Inc.puzzler@tradebit.com www.tradebit.com Twitter: trabit pontifex @ wmw

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