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German Intro: Strategische Markenberatung

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A short German file about brand attachment: Markenberatung ist ein oft falsch verstandener Ansatz im Marketing-Bereich. Die langfristige und strategische Positionierung des eigenen Markenbildes umfasst psychologische und verhaltenswissenschaftliche Ansätze.
Diese 7 Folien erzählen das ALLERWICHTIGSTE darüber, da ich immer wieder gefragt werde - was der Untschied zwischen strategischer Markenberatung und des klassischen Marketings ist.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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German Intro: Strategische Markenberatung

  1. 1. Strategische MarkenberatungRalf Schwöbel , VorstandTradebit AG(c) 2012
  2. 2.  Kein Marketing, sondern Positionierung Employer Branding, langfristiger Aufbau der Marke Psychologische Hintergründe der Markenführung verstehen.Siehe auch: Dr. Diehl, Markenführunghttp://www.gmk-markenberatung.de/node/33und http://www.amazon.de/Brand-Attachment-Determinanten-Markenbeziehungen- Produktmanagement/dp/3834919659/ref=sr_1_1?ie=UTF8&qid=1354202369&sr=8-1
  3. 3. Verschiedene Ausprägungen / Bereiche: Markenportfolio: Brauche ich soviele Marken? Kann ich alle Marken mit der richtigen Kraft „bedenken“ Employer Branding: Wie gut komme ich bei meinen Mitarbeitern an? Sprechen meine Mitarbeiter auch privat gut über die Marke? Markenführung: Was sollen meine (potentiellen) Kunden denken/fühlen, wenn sie meine Marke sehen?Und andere Kombinationen spielen eine Rolle. Erst dasErgebnis der Forschung ergibt die Marketing-Aktivitäten!
  4. 4.  Markenführung ist in jeder Größe wichtig Die Etats bestimmen die Leistung eines Markenmanagers Auch 2-Mann Firma soll einheitlich die Marke kommunizieren, braucht vielleicht KEIN consulting! Je größer, desto wichtiger für Kundenbindung
  5. 5.  Nur wenige Berater in Deutschland Oft keine Spezialisten, da Unternehmen Marketing und Markenberatung in einen Topf werfen 4 Leader im Markt: Brandmeyer, Esch, Taikn und GMK Markenberatung
  6. 6.  Agenturen zur Markenberatung „pitchen“ wie Werbeagenturen auch Interdisziplinäre Ansätze mit Psychologie und Channel-Marketing verknüpfen Schlau lesen: http://www.tradebit.de/filedetail.php/155687 861-brand-attachment
  7. 7. Nur eine kurze Einführung...Ralf Schwöbel, VorstandTradebit AGFrankfurt, MainTwitter: @trabithttp://www.tradebit.de/

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