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Anatomy of mobile App development

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A simple and quick overview of the process of App development for mobile phones.

This presentation is a solid starting point for every IT department, think about App development for smartphones. It gives you a budget idea and the first skeleton to put your plan into flesh and blood!

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Anatomy of mobile App development

  1. 1. The Anatomy Of App Development Creating successful mobile apps 10/2014 - Ralf Schwoebel (@trabit)
  2. 2. Overview 2 - UI: User Interface with dummy data 1 - Description: What does it do? Exactly, lists! 3 - Develop: Writing the code, alpha, beta, final 4 - Release: Upload, release, initial promote 5 - Promote: Sell it! Improve it and sell it more! 10/29/2014 2
  3. 3. The plan 1. Description: a detailed list of functionality, features and process description. Should be extensive in the form of a document with bullet points like „Intro, First Start, Configuration, Feature A, Feature B, etc.“. Normally done by a product manager together with a developer. 2. User Interface: a usable dummy interface which sketches the functionality with dummy data. All buttons and the final look are defined. 3. Development: The apps functionality is created in code. Depending on the features and skills of the team, a development language is selected. This is an iterative process with tests and feedback on alpha and beta versions. A project plan resulting from (1) is always best! Serverside functionality might be necessary. 4. Release: The app is released after the final tests for its platform(s) – iOS, Android, Desktop... and this release should be accompanied by PR work. 5. Promotion: The hardest part follows after Release – the sales of the app needs to be persued with the right channels. Feedback needs to be implemented to improve the app. 10/29/2014 (c) Ralf Schwoebel 3
  4. 4. Technologies Simple apps with little requirements of speed (Games might have different requirements) might be developed in Apache Cordova (phonegap). • It allows for quick deployment on iPhone and Android from one code base. • It works with HTML5 in the frontend and offers Javascript as the bridge into basic system functionality (files, network, etc.). • The user interface can be developed on a standard browser first. • It is Open Source and free. • It has limitations in speed and functionality. • „One Code, Many Platforms“ can be your weapon or your hindrance! Choose carefully! 10/29/2014 (c) Ralf Schwoebel 4
  5. 5. Promoting Apps Only a fraction of apps on mobile phones are successful. Detailed planning and a solid budget for marketing is required to have a chance at all. • Press and publicity • App store promotion and App Store Optimization (ASO, see: Mariano Glas – in German) • Distribution partners • Upgrades and updates to show „we are alive“ • Traffic acquisition Read up: http://mashable.com/2011/12/05/mobile-app-launch-tips/ 10/29/2014 (c) Ralf Schwoebel 5
  6. 6. Budget Planning For cost calculation a few basic numbers and rules can be applied: The marketing budget should be at least twice as high as the development budget, but is streched over at least 1 year. 30% of the development budget shall be allocated on the planning stages: • Detailed description • Project plan • User interface pilot 30% of time and effort Almost always is a change of plans during development happening. Plan with 15% jiggle space in time and budget. Administration costs in time and money will occur. Eg. Apple App store fees, certificates, external help for missing features or lack of internal know-how. 10/29/2014 (c) Ralf Schwoebel 6
  7. 7. That‘s it folks! Ralf Schwoebel puzzler@tradebit.com Twitter: @trabit Mobile: +49-175-4070111 More infos on my work: www.tradebit.com www.secryptor.com www.url-services.de 10/29/2014 (c) Ralf Schwoebel 7

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