Extensive ideas services and seo


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Extensive ideas services and seo

  1. 1. Extensive ideas Extensive Online Venture We Bring Innovation to change and improve things. With Cost cutting and increasing ROI as our main target. We Provide you reliable IT services in every possible area you can think of. Our Services are: We provide a Complete Online Promotion package including Every aspects of Online work. Website Design & Development, Hosting Services, Search Engine Optimization, Email Marketing, Content Writing, Online Software Development.
  2. 2. Website Designing Our qualified and experienced Designers with our Design Market Place at www.templateofwebsite.com and www.template.extensiveideas.com will provide you enough scope and opportunity to get the best design for your business. Mobile Responsive, Advance Jquery integration, PHP based dynamic CMS or asp.net based online application based website our design will surely take you to the leaders seat in today’s competition. What we give you additional is our design market which gives you a scope to choose from worlds best designers work. It currently has 27,000 designs ranging from website designs, facebook page design, company promo to every thing that you can imagine for your business and growth.
  3. 3. Hosting Services We provide Hosting in association of Google, Hostgator, Godady, Ctqrl, Bigrock & Cyber Futuristics India Private. They are the leaders in hosting services. Our Hosting services starts with shared hosting then goes ahaed with Reseller Hosting, Virtual Private Servers, Dedicated Servers to SMTP Mailing Servers. We can also provide you many other things like SSL certificate for https access, multiple IP addresses for your website/online application and all other features that is required. Our online data storage is complete backed up with dedicated NAS servers specially made for backup purpose and we from our end also keep weekly backups
  4. 4. Software Development Services Our Software Developers come with a knowledge set ranging from PHP, ASP.Net, C++, C#, Oracle, SQL, MySql, Visual Basics and other related areas. We have successfully worked on online applications related to Micro Finance Module, MLM Modules, Ecommerce Sites, Classified Website These all require dedicated support to generate profit. Desktop Software for Inventory and Stock, Store management software, Distribution management Software, School software, These can also be made in online versions. We Provide Quality Software with Dedicated Support and what is our specialty? We also Promote your Software and Services.
  5. 5. Search Engine Optimization Services We provided SEO services to more than 150 clients with satisfaction. Every Customer receives basic listing service from us free of cost. We are Trained from by WEB CEO (Leading SEO service Provider of the world). Our trained and equipped team provides one of the best SEO services that you can get from anywhere. With Softwares: WEB CEO, SubmitEaze, Best Spinner, Fast Blog Finder and many others we provide you best services. Our services are : Content Writing, Article Submission, Directory Submission, Link Building, Page Rank Building, Alexa Rank Building, Traffic plans, Social Media Optimization. Our PPC/CPM management services include: Adwords, Yahoo/Bing premium add, Facebook, Quikr Promotion, Targeted Adwords Campaign in other popular sites.
  6. 6. Why SEO? Why is it needed? Will SEO Survive? See Few Pictures of click distribution? And think the world without Google, Facebook, Gmail, Yahoo? No thoughts??? Then SEO is here to stay for long time
  7. 7. #1: Click Distribution
  8. 8. Only 18% of Clicks Go Here
  9. 9. 82% Go Here
  10. 10. Less than 1% of Clicks Go Here
  11. 11. 99% Go Everywhere Else Especially Here
  12. 12. The Best Facebook Ads Get <1% CTR
  13. 13. Wall Posts Often Have 30%+
  14. 14. Banner Ads Are Lucky to Get 1% CTR
  15. 15. But Web Content Generates Tons of Views
  16. 16. Blog Sidebar Ads? <5%
  17. 17. Blog Content? Doing Great; Thank You.
  18. 18. *Via Forrester’s Interactive Marketing 2012 Report Inbound Marketing: ~90% of traffic (but only $5 Billion of investment in 2012*) Paid Marketing: ~10% of traffic ($40 Billion of investment in 2012*)
  19. 19. Email Marketing Service We provide you Customized Email based on your required keywords completely tested. With Best Software's available for the service and infrastructure we provide you one of the best services in Email Marketing. Our SMTP servers can send millions of mails for you in a single day if you have a target client that ranges in millions. We Provide you our Email Marketing Plan with SEO plan so that you get best Return on Investment. We aslo provide you Delivery Reporting and Subscription Management Services Where we take the responsibility to take your message to others.
  20. 20. Content Writing Services Till Date we have written more than 5000 Content for our clients from many website to organizations. Our Content writing Team is highly experienced and has knowledge to deliver the work in time. We Focus on the keywords, English, Onl-page Optimization while writing any content for your website. Our Words has bought business for many and we believe it will do the same for you as well.
  21. 21. #2: Cost of Acquisition
  22. 22. Meet Steve
  23. 23. Steve Uses Ads to Buy Traffic
  24. 24. Steve Spends $500 on Average to Acquire a New Customer
  25. 25. Meet Greg
  26. 26. Greg Leverages Inbound Channels to Earn Traffic
  27. 27. Greg Spends $100 on Average to Acquire a New Customer
  28. 28. Greg Can Aqcuire 5X as Many Customers as Steve
  29. 29. Or Greg Can Spend $400 per Customer to Improve His Product
  30. 30. Who Would You Rather Be?
  31. 31. 10K Foot View on Search
  32. 32. Growth of Google Queries 2007-2012 Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
  33. 33. Growth of Spending on Paid Search
  34. 34. Growth of Mobile Search
  35. 35. Bing vs. Google Market Share
  36. 36. Massive Growth of Google+
  37. 37. There are lots of social networks at scale in 2012, and potentially more coming. Fragmentation of Social Networks Users: 100mm 900mm 200mm 120mm 10mm Users: 15mm Millions 14mm 7.5mm 18mm
  38. 38. What Hasn’t Changed in SEO
  39. 39. Engines Still Need Accessibility Help
  40. 40. Delighting Users Still Leads to Success
  41. 41. Getting the Basics Right Still Matters Start with a strong base, then work your way up.
  42. 42. What’s Changed in SEO
  43. 43. Panda & Low Quality Content
  44. 44. Penguin & Low Quality Links
  45. 45. Link Building vs. Earning Links
  46. 46. Rich Snippets and Schema Markup Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet
  47. 47. Video Search and Video SEO
  48. 48. The Merging of SEO & Social Media
  49. 49. User & Usage Data Signals
  50. 50. Lost Data: Not Provided & Social Connections
  51. 51. Google & Bing Dominating Head Terms
  52. 52. Google & Bing Dominating Head Terms
  53. 53. Google & Bing Dominating Head Terms
  54. 54. Lots of New Tools & Data Available
  55. 55. Massive Shift in Roles & Responsibilities
  56. 56. Strategic Tips for SEO
  57. 57. #1: Get Your Brand’s Story Right
  58. 58. #2: Develop a Content Strategy that Will Attract A) Customers and/or B) Customer Influencers Relevant to Current Customers Relevant to Potential Customers Relevant to Any Who Interact w/ Potential Customers Get Here
  59. 59. #3: Focus on Inbound Channels Where Your Audience Exists
  60. 60. #4: Set Up the Right KPIs Metrics are essential at every phase of the funnel to determine what’s working vs. not
  61. 61. #5: Devote a Webdev Team to Marketing
  62. 62. #6: Create an Incentive for People to Share
  63. 63. Tactical Tips for SEO (and Inbound)
  64. 64. #1: Embrace the Long Tail of Keyword Demand Tens of thousands of pages of content created by professional marketers (our writers and those who ask Q+A)
  65. 65. #2A: Optimize Your Social Timing At the highest point, only ~6.5% of my followers are online, which means only 4,514 of my 69,458 followers could possibly see a tweet.
  66. 66. For my account, on average, the highest CTRs come when a link is in the middle of a tweet, surrounded by text on either side with no other @mentions or hashtags #2B: Optimize Your Social Share Formatting URL at the end & hash tag next to the URL URL in the center of text blocks, no usernames or hashes around it
  67. 67. Taking care to optimize your social shares will mean a higher rate of re-sharing and more follower/fan growth with every share you make. #2B: Optimize Your Social Share Formatting Perfectly formatted image uploaded separate to post link makes for high visibility and CTR in Facebook. Bad image and non-customized share & a mediocre snippet means lower CTR on Google+
  68. 68. #2C: Optimize & Track What You Share
  69. 69. #3: Create Search Results that Stand Out
  70. 70. #4: Leverage Video Content & Video SEO
  71. 71. #5: Don’t Limit Competitive Link Analysis to Direct Competitors e.g. If I were doing link building for SEOmoz, I’d look at who links to other web marketing topics, like email or conversion rate optimization.
  72. 72. #6: Research What Bloggers, Journalists, & Influencer Portals Cover. Then Do That Stuff. Alltop and other aggregation sites can be good sources: http://alltop.com
  73. 73. #7: Social Media OAuth Services Can Be Powerful Customer Acquisition Tools
  74. 74. #8: Keep All Your Content on One Subdomain http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
  75. 75. Good place to find great designers: http://dribbble.com #9: Poor Design Negatively Impacts Every Inbound Channel
  76. 76. http://blog.okcupid.com/index.php/your-looks-and-online-dating/ #10: Test & Optimize Your CTA Buttons
  77. 77. http://www.slideshare.net/jcolman/web-performance-optimization-the-silver- bullet-of-seo-and-ux #11: Make Your Site CRAZY FAST Data from @jcolman of REI
  78. 78. A Few Last Words of Advice
  79. 79. Link: http://bit.ly/mozfutureofseo Inbound Marketing is a Long Term Investment Where Geraldine Started Her Blog
  80. 80. Inbound Marketing is a Long Term Investment Where People Usually Give Up
  81. 81. Channels Where Others Don’t Invest is Where Real Opportunity Lies
  82. 82. “The force is strong with this one.” The Temptation to Do Black/Gray Hat is Strong. You Have to Resist It.
  83. 83. Ruth Burr, SEOmoz’s In-House SEO http://www.seomoz.org/team/ruthburr (part of a team of 6 inbound focused folks on our marketing team) You Probably Can’t Do SEO (or Inbound) Effectively at Scale Without an In-House Resource
  84. 84. SEO Today (and for the Future) is Not About a Perfect Formula
  85. 85. Couldn’t resist using this image  Via http://xk9.com/bones/branding-is-bullshit/ SEO is About Building a Great Brand (and making that brand’s web presence accessible/optimized for engines)
  86. 86. R Your Analytics Will Lie to You. (unless you’re using multi-touch attribution)
  87. 87. R http://www.seomoz.org/blog/tracking-the-roi-of-social-media Multi-Channel Attribution is Critical
  88. 88. Visualizing Visits Through Various Channels http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
  89. 89. The Future of SEO Rand Fishkin, CEO, SEOmoz • Download this deck: http://bit.ly/mozfutureofseo • Email: rand@seomoz.org • Twitter: @randfish • Blog: http://moz.com/rand and http://seomoz.org/blog