Emma's SXSW Healthcare IT Panel

1. Emma Cartmell
Partner at Exsede
How do we Facilitate Innovation
in Healthcare?

2. Abstract
A panel discussion to facilitate innovation in HIT between
VC’s, Entrepreneurs, and the provider community.
We will discuss the issues, challenges and opportunities
that exist in the market around HIT innovation.
You will learn:
• What the needs are within the user community that
represent opportunity for innovation
• What challenges entrepreneurs face in bringing
products to market
• What criteria investors expect to see before funding a
health IT company

3. Emma Cartmell
Partner @ Exsede
• Founder @ Exsede
• President @ Austin
HIMSS Chapter
• Previously
–COO @ Nantworks
Healthcare Fund
–COO @ Abraxis
Bioscience
–VP Advanced
Healthcare @ SAIC

4. Jeremy Jauncey
Founder of Tictrac
• Founder @ Tictrac
• Advisory Board @ One
Hundred Years
• Member @
Entrepreneurs
Organization
• Formerly
– Managing Director @
Next Jump Ltd.

5. Philip Sanger, MD
Managing Director of TEXO Ventures
• Founder and Chairman @ TEXO
ventures
• Founder @ The Sanger Learning
Center @ University of Texas
• Formerly:
– Founder @ Medicare-Advantage
Health Plan
– Founder @ Intercede Health
– Launched HealthSpring –
Acquired by Cigna for $3.8B

6. Mike Millard
Director of Innovation @ Seaton
• Director of Innovation @
Seaton Healthcare
• Formerly:
– Director of Research @
Austin Ventures
– Director of Technology
Commercialization / New
Venture Creation

7. Matt Walton
Founder @ RED Method
• Founder @ RED Method
• Formerly:
– Creative Director @
Frog Design
– Director of Product
Management / UX @
Bank of America

8. VC Questions
• Explain the criteria you take into consideration before investing in a
Health IT Company?
• What scares you the most about HIT investments?
• Innovators are not always expert business people – how do you
overcome this?
• Where do you get your pipeline of potential investments?
– How do you meet prospects?
• What do you think about Health IT Start-up Accelerator’s
– Are they helping to produce an investment pipeline?

9. HIT Start-up CEO Questions
• How did you get the funding to start your company?
• How did you bring your company to market?
• How do you innovate in a heavily regulated market?
• How do you integrate with proprietary legacy
solutions?
– Are the legacy vendors willing to work with you?

10. Provider Organization Questions
• How receptive are you and your colleagues to
proposals for innovative technologies outside
of what’s mandated?
• What does it take for you to take a risk on a
smaller innovative company?

11. General Panel Questions
• What is your advice to someone who believes
they have a great idea for a new product /
service?
• What exciting innovations do you expect in
2014?

12. Contact Information
Emma Cartmell
emma@exsede.com
703-678-5525
@exsede