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The separation of content from container affords publishers and developers an enormous creative opportunity. What was once ‘book content’ now can be delivered by well designed, open ended, interactive experiences. In the post-book era, readers become users, navigating the frontier from their armchairs via a seamless collusion of multimedia assets. In the post-book era, user-centered interaction design will pave the way for new content shapes, novel experiences, fresh business models, and a revitalized industry.