Armchair Astronauts: The PDXDMC Bootcamp

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The separation of content from container affords publishers and developers an enormous creative opportunity. What was once ‘book content’ now can be delivered by well designed, open ended, interactive experiences. In the post-book era, readers become users, navigating the frontier from their armchairs via a seamless collusion of multimedia assets. In the post-book era, user-centered interaction design will pave the way for new content shapes, novel experiences, fresh business models, and a revitalized industry.

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Armchair Astronauts: The PDXDMC Bootcamp

  1. 1. corey@exprimamedia.comwww.exprimamedia.com@exprima
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  14. 14. @exprimaThis is not a book
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  17. 17. @exprima“Wholly new forms of encyclopediaswill appear, ready made with a mesh ofassociative trails running throughthem… There is a new profession oftrail blazers, those who find delight inthe task of establishing useful trailsthrough the enormous mass of thecommon record.”
  18. 18. @exprima“Man will see around the world.Persons and things of all kinds will bebrought within focus of camerasconnected electrically with screens atopposite ends of circuits, thousandsof miles at a span… The instrumentbringing these distant scenes to thevery doors of people will beconnected with a giant telephoneapparatus transmitting eachincidental sound in its appropriateplace.”
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  20. 20. @exprima“Whatever they may do, authors do not writebooks. Books are not written at all. They aremanufactured by scribes and artisans, bymechanics and other engineers, and by printingpresses and other machines.”
  21. 21. @exprima“Whatever they may do, authors do not writebooks. Books are not written at all. They aremanufactured by scribes and artisans, bymechanics and other engineers, and by printingpresses and other machines.”“There is no comprehension of any writtenpiece that does not at least in part depend uponthe forms in which it reaches its reader.”
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  23. 23. @exprima01000101 01111000 0111000001110010 01101001 0110110101100001 00100000 0100110101100101 01100100 01101001
  24. 24. @exprima01000101 01111000 0111000001110010 01101001 0110110101100001 00100000 0100110101100101 01100100 01101001
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  27. 27. @exprima"More than a boundary or a sealed border, the paratext is, rather, athreshold." It is "a zone between text and off-text, a zone not onlyof transition but also of transaction: a privileged place ofpragmatics and a strategy, of an influence on the public, aninfluence that ... is at the service of a better reception for the textand a more pertinent reading of it.”"...a fringe of the printed text which in reality controls ones wholereading of the text".
  28. 28. @exprimaPrint Paratext:Book coversBlurbsPaper weightTypographyLayoutConventional punctuationIllustrationsFootnotes------IndexesBook StoresLibrariesDigital Paratext:Use FlowWireframesVisual designNavigationChromeTypographyMultimediaSocial MediaHow To------SearchIndexes (!)Book Stores (!)Libraries (!)
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  32. 32. @exprimaAlphabet, radio, TV all encourage thedominance of a single sense - a form ofhypnosis.Media that encourage the interplay of allsenses provide the “haptic harmony” ofthe old days.“...our new electronic culture providesour lives again with a tribal base.”
  33. 33. The Post-Book Era: Armchair Astronauts
  34. 34. The Post-Book Era: Armchair Astronauts
  35. 35. @exprimaThe artist is the person who invents the means to bridgebetween biological inheritance and the environmentscreated by technological innovation._M.M.
  36. 36. @exprimaThe artist is the person who invents the means to bridgebetween biological inheritance and the environmentscreated by technological innovation._M.M.Interaction Design (IxD) defines the structure and behavior ofinteractive products and services. Interaction Designerscreate compelling relationships between people and theinteractive systems they use._IXDA Website
  37. 37. @exprimaTo Publish (v) :early 14c., "to make public," from M.E. publicen(c.1300), altered (by influence of banish, finish,etc.) from O.Fr. publier, from L. publicare "makepublic," from publicus "public"
  38. 38. @exprimaMarketing:...the activity, set of institutions, and processes forcreating, communicating, delivering, andexchanging offerings that have value forcustomers, clients, partners, and society at large.
  39. 39. @exprimaMarketing:Enrolling people to take an active roll in your story.
  40. 40. @exprimaThe Post-book Era: Armchair AstronautsExperiencing multifarious curated content inintentionally designed containers.
  41. 41. @exprimaImmersive |NontrivialThe Post-book Era: Armchair AstronautsExperiencing multifarious curated content inintentionally designed containers.
  42. 42. @exprimaThe Post-book Era: Armchair AstronautsExperiencing multifarious curated content inintentionally designed contexts.CopyInteractivesVideoAudioNotation & CommentaryHighlighting & MarkingBookmarkingReading ActivitySocial AnnotationSocial ActivityPublisher Provided User Generated
  43. 43. @exprimaThe Post-book Era: Armchair AstronautsExperiencing multifarious curated content inintentionally designed contexts.curate (n.)late 14c., "spiritual guide," from Medieval Latin curatus "one responsible forthe care (of souls)," from Latin curatus, past participle of curare "to takecare of" (see cure (v.)). Church of England sense of "paid deputy priest ofa parish" first recorded 1550s.By the 17th century: a manager or steward, an officer of a university, or aperson in charge of a museum, art gallery, library, or the like.(v.) “to act as curator of (a museum, exhibits, etc.); to look after andpreserve.”
  44. 44. @exprimaThe Post-book Era: Armchair AstronautsExperiencing multifarious curated content inintentionally designed contexts.
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  48. 48. corey@exprimamedia.comwww.exprimamedia.com@exprima

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