Build A Custom Email Subscription Form In Minutes


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This slideshow highlights how to build a custom email subscription form in minutes using ExpressPigeon's powerful subscription form builder. A subscription form is essential to building an email list because it creates an entry point for new subscribers to opt-in for a newsletter. Using ExpressPigeon, you can link directly to your subscription form and easily add it to the sidebar of a Wordpress site. Learn more at

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Build A Custom Email Subscription Form In Minutes

  1. 1. Build A Custom Email Subscription Form In Minutes
  2. 2. Why is a subscription form essential to email marketing? Necessary to building an email list Creates entry point for newsletter opt-in Can link to directly in posts or pages Can easily add to website sidebar
  3. 3. 1. Navigate to “Subscriptions”. `
  4. 4. 2. Name form & select email lists. Select “Regular Web Form” and name form. Select lists that this form sends signups to. Click “Create subscription web form”.
  5. 5. 3. Add general information. Name of subscription form autofills. Add “Web form title” & “Subtitle” & “Save”.
  6. 6. 4. Add image to form (optional). Navigate to “Form Builder” and click on “Add webform image” in upper-right corner. “Browse”, select image, click “Upload”. Image appears. Click “Save this form”. `
  7. 7. 5. Add additional signup fields. Collect more information about subscribers by adding fields to subscription form. Drag & drop standard fields or create a a custom field in the “Custom Fields” tab. When done, click “Save this form”. `
  8. 8. 6. Select confirmation type. Navigate to “After Submit”. Select confirmation type. With “Single Opt-In”, subscribers are instantly added to email list when they subscribe. With “Double Opt-In”, subscribers must confirm subscription by clicking a link in a confirmation email. `
  9. 9. 7. Customize subscription message. •Customize text with preferred message & instructions in “Form submit feedback page”. •Message is displayed on site to users after they click “Subscribe”. `
  10. 10. 8. Select & create confirmation email. Create basic email under Double Opt-in email” or... Create custom newsletter in email editor & select newsletter for custom confirmation email. `
  11. 11. Basic email looks... Really basic.
  12. 12. Using ExpressPigeon’s powerful email editor, you can design a custom confirmation newsletter in minutes...
  13. 13. 9. Select confirmation step. Navigate to “Confirmation” and create display page that users will see after signing up or... Redirect to a URL on your site. This gives you can option to create a custom “Welcome” landing page.
  14. 14. Your subscription form is LIVE and you’re ready to add it to the sidebar of your website or link directly to it. Happy marketing!