Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WorkNets:           Organizing for the 21st Century                            Christopher Meyer                          ...
Cisco Sees Enterprise Networking  Surge in Q3                                        May 13, 2010   “Cisco reported anothe...
What is Cisco selling? 17/06/10      ©Copyright 2010, Christopher Meyer, All Right Reserved   3
The Evolution of Networked Organizations 1.         Context: “Informationalization” 2.         Networks Today: People, Dat...
“Informationalization”17/06/10        ©Copyright 2010, Christopher Meyer, All Right Reserved   5
How Economies Change                   Industrialization                                Organization Value                ...
The Cycle Repeats                   Industrialization                               Organization                          ...
Human Networks Are The Next Organization                                               ECONOMIC                  LIFECYCLE...
Informationalization: Summary • Information Technology will change the world as   completely as industrial technology did ...
“When the rate of change outside           exceeds the rate of change inside,           the end is in sight.”             ...
Agenda 1.         Context: “Informationalization” 2.         Networks Today: People, Data, and Things 3.         Social Ne...
Vision of the Net c. 2000 Put personal service together with the new high- capacity Internet...now you’ve got something!” ...
17/06/10   ©Copyright 2010, Christopher Meyer, All Right Reserved   13
17/06/10   ©Copyright 2010, Christopher Meyer, All Right Reserved   14
Agenda 1.         Context: “Informationalization” 2.         Networks Today: People, Data, and Things 3.         Social Ne...
It’s never been easier to connect 17/06/10      ©Copyright 2010, Christopher Meyer, All Right Reserved   16
27% of the world’s people are internet users  17/06/10       ©Copyright 2010, Christopher Meyer, All Right Reserved   17
17/06/10   ©Copyright 2010, Christopher Meyer, All Right Reserved   18
What Defines Web 2.0? 17/06/10    ©Copyright 2010, Christopher Meyer, All Right Reserved   19
17/06/10   ©Copyright 2010, Christopher Meyer, All Right Reserved   20
Ubiquitous computing feeds Web 2.0 17/06/10     ©Copyright 2010, Christopher Meyer, All Right Reserved   21
Running with Web 2.0 17/06/10    ©Copyright 2010, Christopher Meyer, All Right Reserved   22
Web 2.0 beats web 1.0 17/06/10     ©Copyright 2010, Christopher Meyer, All Right Reserved   23
Survey: 168 corporate wiki users • Corporate wikis appear sustainable.        – enhanced reputation,        – work made ea...
Agenda 1.         Context: “Informationalization” 2.         Networks Today: People, Data, and Things 3.         Social Ne...
Economic Change                   Industrialization                                Organization Value                     ...
Open Innovation            “Connect & Develop” at Proctor and Gamble 17/06/10            ©Copyright 2010, Christopher Meye...
Web-based open innovation                                 InnoCentive                             Scientific Operations   ...
Empowerment: Violence in Africa 17/06/10     ©Copyright 2010, Christopher Meyer, All Right Reserved   29
From Africa to America17/06/10     ©Copyright 2010, Christopher Meyer, All Right Reserved   30
The Net Shifts Power            • To individuals with something to sell            • Away from abusers of power           ...
"The hand-mill gives you society with           the feudal lord; the steam-mill,           society with the industrial cap...
Agenda 1.         Context: “Informationalization” 2.         Networks Today: People, Data, and Things 3.         Social Ne...
17/06/10   ©Copyright 2010, Christopher Meyer, All Right Reserved   34
Networks Are No Longer Novelties            “            Mindset:               If you build it, they will come.          ...
Success Cases      • Open source innovation and sharing @ Linux      • Geeks work out legalities @ Groklaw.com      • Know...
What do the successes have in common?17/06/10     ©Copyright 2010, Christopher Meyer, All Right Reserved   37
Worknets:Start With The Work, And End With The Net  1                      2                                    3         ...
Example: Monitor’s Growth Worknet  1                      2                                    3                          ...
Benefits of network-based organizations                      • Diversity                      • Access to expertise       ...
The 21st c. organizational form: WorkNets                                                                                 ...
“The future is already     here—it’s just unevenly          distributed”                                                  ...
Christopher Meyer                                     You Call                                       That                 ...
Upcoming SlideShare
Loading in …5
×

Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer

570 views

Published on

Palestra sobre Redes de Trabalho" realizada por Christopher Meyer (Autor e Especialista em Tendências e Futuro dos Negócios) na ExpoGestão 2010.


Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer

  1. 1. WorkNets: Organizing for the 21st Century Christopher Meyer Founder, Monitor Talent17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 1
  2. 2. Cisco Sees Enterprise Networking Surge in Q3 May 13, 2010 “Cisco reported another record quarter, citing steep sales jumps in a number of its key businesses.”17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 2
  3. 3. What is Cisco selling? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 3
  4. 4. The Evolution of Networked Organizations 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organizing for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 4
  5. 5. “Informationalization”17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 5
  6. 6. How Economies Change Industrialization Organization Value Business Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 6
  7. 7. The Cycle Repeats Industrialization Organization Informationalization Business Value Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 7
  8. 8. Human Networks Are The Next Organization ECONOMIC LIFECYCLES ORGANIZATION Feudal Functional Globally Conneted Towns Hierarchy, Processes and Urban Networks BUSINESS Development TECHNOLOGY SCIENCE AGRICULTURE ENERGY & CHEMISTRY INFORMATION 3000 BC 1800 AD 2000 AD Present Timeline not to scale 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 8
  9. 9. Informationalization: Summary • Information Technology will change the world as completely as industrial technology did – How economic value is created – How society is organized – How business operates • We’re nowhere near finished • These changes are already altering the rules of business and organization management Why do you care? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 9
  10. 10. “When the rate of change outside exceeds the rate of change inside, the end is in sight.” Jack Welch Chairman, General Electric17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 10
  11. 11. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 11
  12. 12. Vision of the Net c. 2000 Put personal service together with the new high- capacity Internet...now you’ve got something!” 12
  13. 13. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 13
  14. 14. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 14
  15. 15. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 15
  16. 16. It’s never been easier to connect 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 16
  17. 17. 27% of the world’s people are internet users 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 17
  18. 18. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 18
  19. 19. What Defines Web 2.0? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 19
  20. 20. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 20
  21. 21. Ubiquitous computing feeds Web 2.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 21
  22. 22. Running with Web 2.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 22
  23. 23. Web 2.0 beats web 1.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 23
  24. 24. Survey: 168 corporate wiki users • Corporate wikis appear sustainable. – enhanced reputation, – work made easier, and – Improved processes • Benefits more likely when – tasks require novel solutions and – information posted was from credible sources. • Users categorized as “synthesizers” and "adders”. – Synthesizers’ care more about their impact on other wiki users, – Adders more focused on accomplishing their immediate work. Ann Majchrzak, Dave Yates,,Marshall School of Business; Christian Wagner,City University of Hong Kong WikiSym’06, August 21–23, 2006, Odense, Denmark. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 24
  25. 25. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 25
  26. 26. Economic Change Industrialization Organization Value Business Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 26
  27. 27. Open Innovation “Connect & Develop” at Proctor and Gamble 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 27
  28. 28. Web-based open innovation InnoCentive Scientific Operations Seeker Companies Solvers 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 28
  29. 29. Empowerment: Violence in Africa 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 29
  30. 30. From Africa to America17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 30
  31. 31. The Net Shifts Power • To individuals with something to sell • Away from abusers of power • To groups with a public interest • To innovators 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 31
  32. 32. "The hand-mill gives you society with the feudal lord; the steam-mill, society with the industrial capitaist." - - Karl Marx What does web 2.0 mean for work?17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 32
  33. 33. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 33
  34. 34. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 34
  35. 35. Networks Are No Longer Novelties “ Mindset: If you build it, they will come. Field of Dreams Example: Sure, I joined and enjoyed counting up my contacts. ” But it hasn’t actually been useful to me. . . Typical LinkedIn Member 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 35
  36. 36. Success Cases • Open source innovation and sharing @ Linux • Geeks work out legalities @ Groklaw.com • Knowledge management @ Xerox and BP • Platform for freelance designers @ Aquent • HR networks and job webs @ Cisco (their own version of Monster.com) • Market-based staffing @ Ernst & Young 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 36
  37. 37. What do the successes have in common?17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 37
  38. 38. Worknets:Start With The Work, And End With The Net 1 2 3 4 WORK TALENT EXCHANGE EXPERIENCE Purpose Content Value Calendar of Events • Scan / Sense • Segments • Economic • Conversations • Innovate • Roles • Information • Topics • Convene • Emotion • Venues • Allocate • Style 5 TECHNOLOGY Virtual and Physical SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING ARCHIVING 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 38
  39. 39. Example: Monitor’s Growth Worknet 1 2 3 4 WORK TALENT EXCHANGE EXPERIENCE −Participants value −Four local −All industries each other’s groups −Sensing trends −Four experience −Two half-day in CMO “care- geographies −Monitor gets R&D meetings/year abouts” −Outside −Elite group, new −Outside −Developing open perspectives colleagues perspectives relationships −Participants set agenda 5 TECHNOLOGY Web-based sharing of proceedings across four cities SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING ARCHIVING 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 39
  40. 40. Benefits of network-based organizations • Diversity • Access to expertise Ideas • Quality of thinking BETTER • Relationships with constituents • Accelerated learning Results • Expertise on demand FASTER • Near-instantaneous communication • Resources found and used as needed • Corporate reach amplified Processes • Shared information CHEAPER • Reduced travel and coordination costs 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 40
  41. 41. The 21st c. organizational form: WorkNets WorkNets Information-intensive businesses Value Added Computing and networking Semiconductors and information theory 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 41
  42. 42. “The future is already here—it’s just unevenly distributed” -- William Gibson17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 42
  43. 43. Christopher Meyer You Call That Capitalism ? Chris_Meyer@monitor.com ©Copyright 2010, Christopher Meyer, All Right Reserved 17/06/10 43

×