Be Unreasonable
Axelle Tessandier
Axl Agency
@axelletess
“

The reasonable man adapts himself to the
world; the unreasonable one persists in trying
to adapt the world to himself. ...
Don’t Limit
Yourself
to Reality
Lukes Beard / A Lyric a Day
“

It is not the strongest of the
species that survives, nor the
most intelligent, but the one most
responsive to change.
...
Source: Facebook
73%
“Access to the internet changes the
way I think about the world.”
Be Viacom, The Next Normal,
A Definitive Guide to the...
84%
“We have the potential to change the
world for the better.”
Be Viacom, The Next Normal,
A Definitive Guide to the Evolu...
“

Uncertainty is an
uncomfortable position. But
certainty is an absurd one.

”
Voltaire
Source: Alain de Botton & Anthony Burrill
Source: Alain de Botton & Anthony Burrill
Source: Hugh MacLoid, Gapingvoid
#resilience
Embrace
Your Fear
Source: Warner Bros
“

Decide that you want it more
than you are afraid of it.

”

Bill Cosby
Source: Flickr, @Kmeron for Le Web London 2013
Source: Serial Thriller
Brené Brown

Source: TED Website
“

Vulnerability is the birthplace of
innovation, creativity and change.

”

Brené Brown
Source: Being Beki
#empathy
Build What
Will Be Next
“

Each generation wants new
symbols, new people, new names.
They want to divorce themselves
from their predecessors.

”

...
less than

50%

Trust business leaders.
Source: 2013 Edelman Trust Barometer
less than

26%

Trust government leaders.
Source: 2013 Edelman Trust Barometer
The Workforce in 2025

Other

Generation Y

Source: The Business and Professional Women’s Foundation
So much attention,
yet so misunderstood.
Source: Forbes
“

Inventing and pioneering requires
a willingness to be misunderstood
for long periods of time.

”

Jeff Bezos
The
Unreasonable
Generation
you, who?
If not now, when?
If not
“

Gen Y may be well on its way to
becoming the most entrepreneurial
generation in the nation's history.

”

Donna Fenn
“U...
Source: Chatting At The Sky
Source: The Lavin Agency
Authoritative Leader
vs.

Creative Leader
#curiosity
Source: Bob Gruen
Thank You!

@axelletess
axelle@axlagency.com
Generation Y: The Digital Shift - Axelle Tessandier
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Generation Y: The Digital Shift - Axelle Tessandier

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Axelle will tell us about the mindset driven by the new generation. This generation Y – that usually defines itself against their predecessors – is in the center of the psychological revolution.

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Generation Y: The Digital Shift - Axelle Tessandier

  1. 1. Be Unreasonable Axelle Tessandier Axl Agency @axelletess
  2. 2. “ The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. ” George Bernard Shaw Man and Superman (1903) "Maxims for Revolutionists"
  3. 3. Don’t Limit Yourself to Reality
  4. 4. Lukes Beard / A Lyric a Day
  5. 5. “ It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. ” Charles Darwin
  6. 6. Source: Facebook
  7. 7. 73% “Access to the internet changes the way I think about the world.” Be Viacom, The Next Normal, A Definitive Guide to the Evolution of the Millennial consumer in 2013
  8. 8. 84% “We have the potential to change the world for the better.” Be Viacom, The Next Normal, A Definitive Guide to the Evolution of the Millennial consumer in 2013
  9. 9. “ Uncertainty is an uncomfortable position. But certainty is an absurd one. ” Voltaire
  10. 10. Source: Alain de Botton & Anthony Burrill
  11. 11. Source: Alain de Botton & Anthony Burrill
  12. 12. Source: Hugh MacLoid, Gapingvoid
  13. 13. #resilience
  14. 14. Embrace Your Fear
  15. 15. Source: Warner Bros
  16. 16. “ Decide that you want it more than you are afraid of it. ” Bill Cosby
  17. 17. Source: Flickr, @Kmeron for Le Web London 2013
  18. 18. Source: Serial Thriller
  19. 19. Brené Brown Source: TED Website
  20. 20. “ Vulnerability is the birthplace of innovation, creativity and change. ” Brené Brown
  21. 21. Source: Being Beki
  22. 22. #empathy
  23. 23. Build What Will Be Next
  24. 24. “ Each generation wants new symbols, new people, new names. They want to divorce themselves from their predecessors. ” Jim Morrison
  25. 25. less than 50% Trust business leaders. Source: 2013 Edelman Trust Barometer
  26. 26. less than 26% Trust government leaders. Source: 2013 Edelman Trust Barometer
  27. 27. The Workforce in 2025 Other Generation Y Source: The Business and Professional Women’s Foundation
  28. 28. So much attention, yet so misunderstood.
  29. 29. Source: Forbes
  30. 30. “ Inventing and pioneering requires a willingness to be misunderstood for long periods of time. ” Jeff Bezos
  31. 31. The Unreasonable Generation
  32. 32. you, who? If not now, when? If not
  33. 33. “ Gen Y may be well on its way to becoming the most entrepreneurial generation in the nation's history. ” Donna Fenn “Upstarts!: How Gen Y Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success”
  34. 34. Source: Chatting At The Sky
  35. 35. Source: The Lavin Agency
  36. 36. Authoritative Leader vs. Creative Leader
  37. 37. #curiosity
  38. 38. Source: Bob Gruen
  39. 39. Thank You! @axelletess axelle@axlagency.com

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