Product Management for Software-as-a-Service - Rachele Cordier

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Product Management for Software-as-a-Service (SaaS) is a series of techniques that you can learn in order to plan more efficiently and develop better software products. Rachelle will tell us about Sage One SaaS.

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Product Management for Software-as-a-Service - Rachele Cordier

  1. 1. Explorers  Festival  2013   Lisbon   Rachele  Cordier   Product,  Program  and  Project  Management  Director   Rachele.cordier@sage.com    
  2. 2. Agenda   •  The  Product  Development  Lifecyle  Overview:     •  What  tends  to  happen  in  real  life     •  Product  Development  Lifecycle   •  A  li?le  Focus  on  Product  Management:   •  •  •  •  •  What  is  SoDware  Product  Management  ?     The  ISPMA  Framework   What  does  the  role  of  Product  Manager  means  ?   Product  Requirement  Workflow   Choosing  the  right  Tools   •  Most  common  challenges  of  Product  Management   •  Golden  Rules   •  QuesLons  and  Answers  
  3. 3. Product  Management  Lifecycle   Services  and   Support   Sales  and   DistribuLon   Strategic   Management   Project  /   Program  /   Release   Management   Product  Strategy   Product   Planning   MarkeLng   Developement  
  4. 4. What  is  Software  Product  Management  ?   •  Processes  and  Discipline  which  creates  and  drives  a  Product  from  IncepLon   to  Market  Delivery   •  Product  management  was  seen  in  the  nineLes  as  a  “lonely  role”  as  this  was   different  from  Product  MarkeLng  Management  and  Program  Management:   Now,  in  most  organizaLons,    it  is  the  role  which  will  drive  the  delivery  AND   the  commercial  success:  The  roles  now  make  one.     •  You  cannot  do  Product  Management  on  its  own:  be  involved  with:     •  •  •  •  •  Strategy   Development   MarkeLng   Services  and  Support   Release  Management  
  5. 5. Product  Lifecycle:    
  6. 6. What  does  the  role  of  Product  Manager   means  ?     X-­‐funcLonal  Leadership   Market  Research  and  Requirements  gathering     Market    and  SoDware  Requirement  Documents  creaLon   Managing  Product  Roadmaps  Content  and  Lmelines   Managing  the  release  through  a  thorough  Release  Management  Process   CommunicaLon  with  all  other  businesses  in  order  to  understand  risks,   issues,  constraints…     •  …   •  •  •  •  •  •   
  7. 7. Product  Requirement  WorkIlow   Market   Requirement   Document   MRD   •  •  •  •  •  •  •  •  •  •  Market  info   Business  needs   Customer  needs   CompeLLon   Product  Offer   Metrics   Channel   Pricing   Metrics   Timeline   Ie:  Invoicing  Product   Requirements   REQ   •  Skeleton  /   Basis  of  the   Product   Ie:  Invoicing   Features   FEAT   X  Features  =  1   Requirement     Ie:  Invoicing   •  Cer=fica=on   •  SAF-­‐T   •  Business  data   •  …   SoDware   Requirement   SpecificaLon       Use  Cases   SRS  /  UC   1  Feature  =  X   UC’s     •  Feature  Def   •  Use  Cases     Ie:   As  a  user  I  want   to  be  able  to  print   an  Invoice   SoDware   TesLng   SpecificaLon   STS   1  UC  =  1  STS     Ie:  As  a  user  I   want  to  be   able  to  print   an  Invoice     Test  case:   Print  an   Invoice  
  8. 8. Choosing  the  Right  Tools   •  Use  a  Planning  Tool  to  track  the  Program   •  Choose  the  right  tools  for  Requirement  Management:   •  Process  and  workflows:  CreaLon,  descripLon,  allocaLon,  Lme  tracking…     •  X-­‐funcLonal  use:  PdMs,  Devs,  QA   •  Ease  of  Tracking  your  Requirement,  from  IncepLon  to  Release   •  Thorough  ReporLng  engine     •  Many  good  tools  out  there:     •  •  •  •  •    MicrosoD  Project  Plan   IBM  Requisite  Pro   Atlassian:  JIRA   Atlassian:  Confluence   ...  
  9. 9. Most  common  challenges  of  Product   Management   •  Understanding  your  place  !   •  Understand  what  is  best  for  the  Product’s  future:  We  need  a  quick  fix  versus   a  longer  term  one   •  PrioriLzaLon   •  Saying  NO  (to  clients,  to  internal  people,  to  stakeholders…)   •  Understanding  technical  constraints   •  Being  on  top  of  the  Release  Plan   •  X-­‐funcLonal  communicaLon   •  Agree  to  disagree  !   •  Accept  external  Blockers   •  …    
  10. 10. Golden  Rules   •  Never  assume  anything.  AssumpLon  is  not  healthy  !   •  If  it  ain’t  broken,  don’t  fix  it  !   •  DocumentaLon  is  imperaLve  for  construcLve  progress  and  program   conLnuity   •  Don’t  be  scared  to  speak  to  «  the  Geeks  »  !   •  Know  what  you  don’t  know     •  Run  Beta  programs  when  feasible:  Best  way  to  build  up  and  prioriLze  your   pipe   •  Correct  esLmaLons  will  be  what  will  make  your  product  get  out  on  Lme.   Challenge  the  R&D  team  !   •  …    
  11. 11.     Q&A  

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