TieCon Pune Case Study

723 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
723
On SlideShare
0
From Embeds
0
Number of Embeds
131
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

TieCon Pune Case Study

  1. 1. A Case StudyEvent Management Solutions for TiECon PunePune
  2. 2. TiECon Pune MarketingEvent Page Design & FeaturingFree Discount CouponsSocial Media MarketingSearch Engine OptimizationEmail MarketingAd CampaignsContent MarketingLast Mile Event ServicesThe Impact
  3. 3. Event Page Design &FeaturingWe started with designing an event page thatmatched with the original design theme ofTiECon Pune with branded subdomain. It helpedpeople recognize the brand more easily.We featured the event on Ayojak.comhomepage, city pages, category pages andsearch result pages.
  4. 4. Free CouponsAs an engaging marketing activity we integratedsome free coupons from different online e-commerce brands with TiECon Pune eventticketing page. Upon successful purchase ofticket, we would get free coupons from thesebrands up to the value of total ticket price.
  5. 5. Social Media MarketingPromotions on Ayojak Facebook & TwitterChannelsTiE Pune Facebook Page ManagementTiE Pune Twitter Channel ManagementPromotion in LinkedIn Groups
  6. 6. Search EngineOptimizationWe optimized the event page with right keywordsso that people searching for TiECon Pune andrelated keywords should get event page link atthe first result page of Google.
  7. 7. Email MarketingWe specificallydesigned an emailcampaign for TiEConPune and sent it toall registered usersofAyojak.com, updating them about eventand ticketinginformation.
  8. 8. Ad CampaignsTo reach maximum audience, we ran some adcampaigns on Facebook, targeting brand pageas well RSVP Facebook page.
  9. 9. Content MarketingAs a part of content marketing, we publishedblog post covering event details and ticketinginformation.
  10. 10. Last Mile Event ServicesBadges PrintingMobile Swipe for On the Spot PaymentsCash Box Setup for Cash Payments
  11. 11. The ImpactMore than 7500 page viewsFan growth of more than 600Event page RSVP – more than 700 peopleActive EngagementIncreased in Klout Score430 Twitter followers

×