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My Experience at IDEO Boston / For Hyper Island Graduation

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IDEO EXPERIENCE
Alexey Ivanov
Interactive Art Director, Class of 2013 @ Hyper Island
IDEO BOSTON
VIDEO POSTCARD
https://vimeo.com/68347100
DESIGN THINKING
A way of explore, reflect, synthesize and gather
feedback to pursuit innovation through design
My Experience at IDEO Boston / For Hyper Island Graduation
TEAM WORK
Projects in a groups of 3-4 people very much like
Hyper Island: client brief, goals and expectations
set up, flat structure, follow ups and working on
creative part all together.

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My Experience at IDEO Boston / For Hyper Island Graduation

  • 1. IDEO EXPERIENCE Alexey Ivanov Interactive Art Director, Class of 2013 @ Hyper Island
  • 3. DESIGN THINKING A way of explore, reflect, synthesize and gather feedback to pursuit innovation through design
  • 6. Projects in a groups of 3-4 people very much like Hyper Island: client brief, goals and expectations set up, flat structure, follow ups and working on creative part all together.
  • 8. In 90s IDEO coined the term ‘T-shaped people’, which refers to individuals that are curious about and knowledgable in many different areas (horizontal line of ‘T’), but also are specialists in one area (vertical line of ‘T’).
  • 10. Every day there is at least half an hour when people around office come together and interact: it can be a lunch, a tea time, a knowledge exchange or a MASTAKLAFT.
  • 13. A FEW THOUGHTS OF AN AGING MAN My key learnings from 10 months of Hyper journey and 2 months of IDEO experience
  • 14. SAYING “SCREW IT, LET’S DO IT” IS HOW THE FUN PART STARTS And even if you have no idea how you are going to do it yet, with this attitude you’ll learn along the way. The only fail would be not doing something you feel you’re passionate about.
  • 15. THE ONLY CONSTANT THING IS CHANGE And constantly learning is how you embrace it. Never fear change and it will be the best thing that ever happened to you.
  • 16. ALWAYS HAVE TIME FOR PLAY Think of this: if you’re always working the way you work, how do you find the better way to do things? And if your goal is to create and innovate, how would you do it without time for stupid mistakes and a beautiful mess?
  • 17. IF YOU DECIDE TO GO FOR IT, THEN GO SERIOUSLY
  • 18. The only way to get world-class result is to invest in it world-class seriously. Invest in people, invest in learning, invest in buying things just to break them and see what’s inside. Think of this: if you are already investing something as precious as your time, so why go short about everything else? Serious play → serious gain.
  • 19. HUNT FOR CULTURE, NOT FOR MONEY OR PRAISE No one ever told me that the culture is a single most important thing about the place where you work. Right people will follow the right culture. Right clients, right projects and right money will follow the right people. As simple as that.
  • 20. WE ARE IN THE BUSINESS OF EXCITING PEOPLE Whatever you do: design, communications or building a startup, you may find that eventually your goal is to excite people. Can you ever do it if you are not excited about what you do?
  • 21. AND EXCITEMENT STARTS WITH YOUR TEAM If I would bring only one thing from my all Hyper experience it would be the importance of exciting people around you. The rest would come.
  • 22. RELATIONSHIPS WITH PEOPLE IS WHAT MATTERS THE MOST
  • 23. Having a head and a pair of hands is enough to go a very long way. If something doesn’t fit, you may start over by just having those two. What you really don’t want to lose is the connection with your loved ones. This, from what I learned, is the most valuable part of the journey.