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REASONS WHY
IGNORING
VIDEOIS HURTING YOUR PROFIT
5
There’s a tectonic
shift going on across
the video marketing landscape.
Until recently, using online video to set you
apart, proved that you were on the cutting
edge, and got people talking.
But now, we’re on the verge
of something different.
Video is becoming less of a bonus -
and more of a necessity.
You can’t afford to ignore video this year.
HERE ARE FIVE
REASONS
WHY:(WITH STATISTICS)
5
KICK THE
CRAPOUT OF YOUR
MARKETING OBJECTIVES
Adding a video to your website
can increase the chance of a front
page Google result by 53 times.
53x
Video in emails has been shown
to double click-through rates.
2x
Recent research shows that 71% of
marketers say video conversion rates
outperform other marketing content.
71%
Audiences are 10 times more likely
to engage with video content than
blogs or social.
10x
NOT JUST FOR
TOP OF
FUNNEL
ANYMORE!
You can use video throughout
the buyer’s journey.
TOP OF FUNNELExactTarget - bounce rate decreased/time
on site increased by +100%
100%
TOP OF FUNNELLimelight Networks - bounce rates
evaporated/unique visitor count
doubled, almost overnight!
2x
MIDDLE OF FUNNELZappos - Product-page demos
resulted in +30% sales impact.
+30%
BOTTOM OF FUNNELIKEA - Instructional videos to
help customers build furniture.
VIDEO MAKES PEOPLE
FEELTHE(BRAND)
LOVE
Psychology of video:
Video-based material
generates the best
learning performance
and most positive
emotion for verbalizer...
Moreover, dynamic video and animation
are more appropriate for visualizers than
static materials containing text and image...
Stories are 22x more memorable than facts alone.
- Jennifer Aaker, Stanford
22x
Positive mood lift from
watching a video can
impact your viewers’
buying decisions!
- Scheibehenne
The human brain processes visuals 60,000
times faster than text. - HubSpot
(That’s mind-blowingly fast!)
YOUR COMPETITION’S
ALREADY
ONIT.
52% of marketing professionals
name video as the type of content
with the best ROI.
52%
76% of marketers plan to use video to
boost their brand awareness campaigns.
76%
96% of B2B
companies are
planning to
use video in
their content
marketing
over the
next year.
96%
Do you really want to get left behind?
VIDEO
2016
IS THE YEAR OF
SO WHAT
ARE YOU
WAITING FOR?
YOU CAN’T AFFORD
TO IGNORE VIDEO
THIS YEAR.
Learn how we’ve helped a SaaS
client increase their conversions by 23%!
Click to learn how
we’ve helped a
SaaS client increase
their conversions by 23%!
HEY, IT’S A LINK.
CLICK IT.
CLICK {HERE} FOR OUR SOURCES PAGE
We want to increase
your profit, go read this!
UM, WHAT ARE YOU
STILL DOING HERE?
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5 Reasons Why Ignoring Video Is Hurting Your Profit

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Video content - especially online - is a critical piece of your marketing puzzle. In fact, online video will only get more important as time goes on. The good news? Video marketing works - solving real business problems and driving measurable results. Real $.

This SlideShare is your crash-course on video marketing.

Get your free PDF Case Study: How video helped boost a tech company's conversion by 23%: http://go.explainify.com/case-complete-case-study

Published in: Marketing

5 Reasons Why Ignoring Video Is Hurting Your Profit

  1. 1. REASONS WHY IGNORING VIDEOIS HURTING YOUR PROFIT 5
  2. 2. There’s a tectonic shift going on across the video marketing landscape.
  3. 3. Until recently, using online video to set you apart, proved that you were on the cutting edge, and got people talking.
  4. 4. But now, we’re on the verge of something different.
  5. 5. Video is becoming less of a bonus - and more of a necessity.
  6. 6. You can’t afford to ignore video this year.
  7. 7. HERE ARE FIVE REASONS WHY:(WITH STATISTICS) 5
  8. 8. KICK THE CRAPOUT OF YOUR MARKETING OBJECTIVES
  9. 9. Adding a video to your website can increase the chance of a front page Google result by 53 times. 53x
  10. 10. Video in emails has been shown to double click-through rates. 2x
  11. 11. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. 71%
  12. 12. Audiences are 10 times more likely to engage with video content than blogs or social. 10x
  13. 13. NOT JUST FOR TOP OF FUNNEL ANYMORE!
  14. 14. You can use video throughout the buyer’s journey.
  15. 15. TOP OF FUNNELExactTarget - bounce rate decreased/time on site increased by +100% 100%
  16. 16. TOP OF FUNNELLimelight Networks - bounce rates evaporated/unique visitor count doubled, almost overnight! 2x
  17. 17. MIDDLE OF FUNNELZappos - Product-page demos resulted in +30% sales impact. +30%
  18. 18. BOTTOM OF FUNNELIKEA - Instructional videos to help customers build furniture.
  19. 19. VIDEO MAKES PEOPLE FEELTHE(BRAND) LOVE
  20. 20. Psychology of video: Video-based material generates the best learning performance and most positive emotion for verbalizers.
  21. 21. Moreover, dynamic video and animation are more appropriate for visualizers than static materials containing text and image. - Chih-Ming Chen
  22. 22. Stories are 22x more memorable than facts alone. - Jennifer Aaker, Stanford 22x
  23. 23. Positive mood lift from watching a video can impact your viewers’ buying decisions! - Scheibehenne
  24. 24. The human brain processes visuals 60,000 times faster than text. - HubSpot
  25. 25. (That’s mind-blowingly fast!)
  26. 26. YOUR COMPETITION’S ALREADY ONIT.
  27. 27. 52% of marketing professionals name video as the type of content with the best ROI. 52%
  28. 28. 76% of marketers plan to use video to boost their brand awareness campaigns. 76%
  29. 29. 96% of B2B companies are planning to use video in their content marketing over the next year. 96%
  30. 30. Do you really want to get left behind?
  31. 31. VIDEO 2016 IS THE YEAR OF
  32. 32. SO WHAT ARE YOU WAITING FOR?
  33. 33. YOU CAN’T AFFORD TO IGNORE VIDEO THIS YEAR.
  34. 34. Learn how we’ve helped a SaaS client increase their conversions by 23%!
  35. 35. Click to learn how we’ve helped a SaaS client increase their conversions by 23%! HEY, IT’S A LINK. CLICK IT.
  36. 36. CLICK {HERE} FOR OUR SOURCES PAGE We want to increase your profit, go read this! UM, WHAT ARE YOU STILL DOING HERE?

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