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ExpertSender™ is the First Approved
Reseller for Return Path's Certified
Whitelist in Russia
MOSCOW / July 3, 2014 / PRNewswire-iReach
Press Relase
ExpertSender, a global provider of leading email marketing solutions, has signed
an agreement with Return Path to become the first Approved Reselling Partner
in the Russian market.
Thanks to this cooperation, ExpertSender will
make it possible for Russian companies to join
the largest network of high quality email
senders in Russia and get included on Return
Path's whitelist of trusted senders.
The program improves deliverability of
permissioned email messages to subscribers'
inboxes, which increases open, click and
conversion activity, keeping marketers
connected to their customers and maximizing
email marketing ROI.
Supported by the local ExpertSender team,
Return Path expands its coverage to the biggest
online market in Europe. “Mailbox providers are
continually changing their filtering processes
to combat email abuse. As a result, even
marketers that follow best practices and are
only sending permissioned email struggle to
deliver their messages to subscribers' inboxes,
unintentionally subjected to anti-spam filtering,"
explains Jan Niggemann, Regional Director
Central Europe at Return Path.
“This is where Return Path's Certification for
Russian Marketers can help by identifying
legitimate senders whose mailing practices
qualify for whitelisting. Having Expertsender
offer this solution will ensure that customers
get the best advice and support in market
when they apply for certification and go
through the audit process."
Page 2
Press Relase / An Email Specialist, ExpertSender™, will support TUI China with its robust email marketing platform.
With a wide portfolio of clients ranging from
e-commerce, travel to retail and traditional
brick and mortar businesses, ExpertSender
is one of the key players in the Russian ESP
market, providing efficient email solutions
to medium and large enterprises.
About ExpertSender
With offices in the European Union, USA,
Russia, China, and Brazil, ExpertSender operates
as a marketing partner of many fast-growing
companies around the world.
As a technology and marketing specialist,
ExpertSender extends complimentary
assistance in all areas of email communication,
such as implementation of best practices,
leveraging big data, subscriber segmentation
rules, and automating one-to-one content,
on top of ensuring the highest deliverability
ratios for Retail, E-Commerce, Social Games
and Networks, Affiliate Marketing, as well as
Travel and Publishing projects.
SOURCE
ExpertSender
For more information, visit
http://www.expertsender.com/
Media Contact:
Aleksander Heba, ExpertSender,
+48 608 077 112,
aleksander.heba@expertsender.com
“Providing the best inbox deliverability
solutions to keep marketers connected with
their Russian subscribers is a key part of our
Russian and worldwide strategy.”
- Krzysztof Jarecki
VP of Global Business Development at ExpertSender

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ExpertSender is the First Approved Reseller for Return Path's Certified Whitelist in Russia

  • 1. ExpertSender™ is the First Approved Reseller for Return Path's Certified Whitelist in Russia MOSCOW / July 3, 2014 / PRNewswire-iReach Press Relase ExpertSender, a global provider of leading email marketing solutions, has signed an agreement with Return Path to become the first Approved Reselling Partner in the Russian market. Thanks to this cooperation, ExpertSender will make it possible for Russian companies to join the largest network of high quality email senders in Russia and get included on Return Path's whitelist of trusted senders. The program improves deliverability of permissioned email messages to subscribers' inboxes, which increases open, click and conversion activity, keeping marketers connected to their customers and maximizing email marketing ROI. Supported by the local ExpertSender team, Return Path expands its coverage to the biggest online market in Europe. “Mailbox providers are continually changing their filtering processes to combat email abuse. As a result, even marketers that follow best practices and are only sending permissioned email struggle to deliver their messages to subscribers' inboxes, unintentionally subjected to anti-spam filtering," explains Jan Niggemann, Regional Director Central Europe at Return Path. “This is where Return Path's Certification for Russian Marketers can help by identifying legitimate senders whose mailing practices qualify for whitelisting. Having Expertsender offer this solution will ensure that customers get the best advice and support in market when they apply for certification and go through the audit process."
  • 2. Page 2 Press Relase / An Email Specialist, ExpertSender™, will support TUI China with its robust email marketing platform. With a wide portfolio of clients ranging from e-commerce, travel to retail and traditional brick and mortar businesses, ExpertSender is one of the key players in the Russian ESP market, providing efficient email solutions to medium and large enterprises. About ExpertSender With offices in the European Union, USA, Russia, China, and Brazil, ExpertSender operates as a marketing partner of many fast-growing companies around the world. As a technology and marketing specialist, ExpertSender extends complimentary assistance in all areas of email communication, such as implementation of best practices, leveraging big data, subscriber segmentation rules, and automating one-to-one content, on top of ensuring the highest deliverability ratios for Retail, E-Commerce, Social Games and Networks, Affiliate Marketing, as well as Travel and Publishing projects. SOURCE ExpertSender For more information, visit http://www.expertsender.com/ Media Contact: Aleksander Heba, ExpertSender, +48 608 077 112, aleksander.heba@expertsender.com “Providing the best inbox deliverability solutions to keep marketers connected with their Russian subscribers is a key part of our Russian and worldwide strategy.” - Krzysztof Jarecki VP of Global Business Development at ExpertSender