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No Man’s Land is a term that describes the transition period for a growth company. Successful entrepreneurs that start and lead growth companies experience this period that can threaten their very survival.
For an entrepreneur to successfully transition his or her company four key areas must be a clear focus. We describe these actions as the 4 M’s and they will be addressed:
Marketing – maintaining important customer relationships
Management – objective review
Model - maintaining margins
Money – adequate capitalization
Other key areas of focus are corporate structure and compliance. Guidance from a seasoned corporate and transactional counsel is invaluable with respect to corporate matters, growth, capital raising and any transactional matters.