Experience: Your College and Entry Level Recruitment Solution

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Experience: Your College and Entry Level Recruitment Solution

  1. 1. Experience, Inc. Your College and Entry Level Recruitment Solution
  2. 2. Exclusive Experience Video
  3. 3. Exclusive Experience Video <ul><li>Reaction to video </li></ul>
  4. 4. Who is Experience.com? <ul><li>More than 5 million members comprised of college students & grads </li></ul><ul><li>3 to 4x larger than the nearest competitor </li></ul><ul><li>The leader in career services to college students since 1996 </li></ul><ul><li>850,000 opt-in subscribers for targeted email and enewsletters </li></ul>
  5. 5. What makes Experience unique? <ul><li>We work directly with Career Services Offices at more than 500 schools, alumni offices, and professional societies </li></ul><ul><li>CSOs use our eRecruiting product to: </li></ul><ul><ul><li>Manage all facets of career services </li></ul></ul><ul><ul><li>Upload hundreds of thousands of students into our system each year </li></ul></ul><ul><ul><li>Promote our Exclusive Experience programs and use of system to their entire student base </li></ul></ul>
  6. 6. What Keeps Our Members Coming Back? <ul><li>1200+ articles by dedicated Experience editorial team </li></ul><ul><li>Student blogs in every industry channel </li></ul><ul><li>Internship and career listings </li></ul><ul><li>Information on workplace diversity, career management & money management </li></ul><ul><li>Student surveys and focus groups - we actively listen to our audience </li></ul>
  7. 7. Experience Audience Demographics <ul><li>Gender </li></ul><ul><ul><li>41% Male </li></ul></ul><ul><ul><li>53% Female </li></ul></ul><ul><ul><li>6% Did not indicate </li></ul></ul><ul><li>Top 5 Majors </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Computer Science / MIS </li></ul></ul><ul><ul><li>Engineering </li></ul></ul><ul><ul><li>Communications / Media </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><li>Candidate Status </li></ul><ul><ul><li>53% Students </li></ul></ul><ul><ul><li>47% Alumni </li></ul></ul><ul><li>Top 5 Degrees </li></ul><ul><ul><li>BA </li></ul></ul><ul><ul><li>BS </li></ul></ul><ul><ul><li>Bachelor Bus. Admin </li></ul></ul><ul><ul><li>MBA </li></ul></ul><ul><ul><li>Master of Science </li></ul></ul>
  8. 8. What Our Members Are… <ul><li>Doing </li></ul><ul><ul><li>25 million page views per month </li></ul></ul><ul><ul><li>Members average 13 minutes and view 22 pages per visit </li></ul></ul><ul><li>And Saying </li></ul><ul><ul><li>They need more than brand familiarity to consider an employer </li></ul></ul><ul><ul><li>They want to meet the person doing the job, not a human resources representative </li></ul></ul>Source: Experience, Inc. Student Advisory Board
  9. 9. Why Augment Your On-Campus Efforts with Online Programs? <ul><li>86% of college students spend more than 10 hours online a week </li></ul><ul><li>44% spend more than 20 hours a week </li></ul><ul><li>Why online programs? </li></ul><ul><ul><li>Online programs are no longer a ‘nice-to-have’; they are a must-have </li></ul></ul><ul><ul><li>This generation expects you to connect with them online. If you don’t, you’re sending a clear message that you don’t understand them </li></ul></ul><ul><ul><li>Online programs are the most cost-effective way to increase your reach and success </li></ul></ul><ul><ul><li>Online programs give you the freedom to target by criteria like gender, region, school and more </li></ul></ul>
  10. 10. Experience Services To improve your brand on-campus and tell your story To create a pipeline of college educated entry level talent just for you
  11. 11. Pipeline Development Services
  12. 12. Experience Connect – For Employers
  13. 13. Experience Connect – For Candidates
  14. 14. <ul><li>Proactive Post </li></ul><ul><li>All access Post </li></ul><ul><li>Select Access Post </li></ul><ul><li>Resume Search </li></ul><ul><li>Job Packs </li></ul>
  15. 15. Post and Search <ul><li>Experience gives you access to millions of students and alumni from top universities to help you identify and attract the best candidates. Whether you are looking to hire an intern or an experienced candidate, Experience will help you find the perfect match. </li></ul><ul><li>Target Your Job Postings </li></ul><ul><li>Post jobs to one, some or all 3,800 universities in our network </li></ul><ul><li>Search for Specific Candidate Attributes </li></ul><ul><li>Search using criteria such as GPA, major, graduation date or degree </li></ul><ul><li>Job Refresh </li></ul><ul><li>Refresh your job posting as frequently as you want so it appears at the top of candidate search results </li></ul><ul><li>Access Hard-to-Reach Professionals from Top-Tier schools </li></ul><ul><li>Experience works with university alumni associations to help you develop a unique pipeline of professionals including graduates of business, engineering, and science programs </li></ul>
  16. 16. Employer Branding Services
  17. 17. Employer Spotlight <ul><li>Employer Spotlight: </li></ul><ul><li>Build your brand awareness </li></ul><ul><li>and improve recruiting </li></ul><ul><li>performance by highlighting </li></ul><ul><li>your career opportunities in our </li></ul><ul><li>industry-organized site content. </li></ul><ul><li>Employer Spotlight Plus: </li></ul><ul><li>Same great branding </li></ul><ul><li>opportunity that runs </li></ul><ul><li>throughout experience.com </li></ul>
  18. 18. Targeted eMails <ul><li>Target your recruitment and branding efforts at college students and recent grads by region </li></ul><ul><li>Tell your story along with posting your career opps </li></ul><ul><li>Choose from selects like gender, GPA, state, school, and much more </li></ul><ul><li>Reach both active and passive candidates </li></ul>
  19. 19. eNewsletters <ul><li>Reach students and alumni with your jobs in the context of compelling content they have asked to receive. </li></ul><ul><li>Specific Newsletters include: </li></ul><ul><li>Student – 486,000 circ. </li></ul><ul><li>Alumni – 195,000 circ. </li></ul><ul><li>Healthcare – 48,000 circ. </li></ul><ul><li>Finance – 75,000 circ. </li></ul><ul><li>Diversity – 91,000 circ. </li></ul>
  20. 20. Custom Surveys <ul><li>Our customized surveys </li></ul><ul><li>provide you with targeted </li></ul><ul><li>market research and brand </li></ul><ul><li>awareness measurement </li></ul><ul><li>to leverage in your recruiting </li></ul><ul><li>efforts. </li></ul><ul><li>Data can include: </li></ul><ul><li>Recruiting behaviors and preferences </li></ul><ul><li>Company loyalty triggers </li></ul><ul><li>How and where the demographic wants to receive company and job information </li></ul><ul><li>What inspires brand resonance </li></ul>Experience, Inc. Survey Results have appeared in:
  21. 21. Exclusive Experiences <ul><li>Job Shadow: </li></ul><ul><li>Have our students shadow your staff for a day or a week to learn about their career path, your company and culture. </li></ul><ul><li>Benefits include: </li></ul><ul><ul><li>Tremendous brand exposure to our millions of members through program promotion </li></ul></ul><ul><ul><li>Test drive candidates at your office to fill internships and entry-level positions </li></ul></ul><ul><ul><li>Influence and inspire the next generation of professional talent </li></ul></ul><ul><ul><li>Provides students and recent graduates with resume-building and experience and networking opportunities </li></ul></ul>
  22. 22. Exclusive Experiences <ul><li>Defining Moments Video: </li></ul><ul><li>A one-of-a kind opportunity for college students to apply to conduct on-camera interview with your company executive to learn about your career path, their company and defining moments in their professional life. </li></ul><ul><li>Results </li></ul><ul><li>Brands your career opportunities </li></ul><ul><li>Ongoing brand exposure through the video which runs on experience.com </li></ul><ul><li>Drives critical recruitment messages to students and recent graduates </li></ul><ul><li>Provides students and recent graduates with resume-building and experience and networking opportunities </li></ul>
  23. 23. Media Solutions: Content Sponsorship <ul><li>Content Sponsorship </li></ul><ul><li>Through relevant content and experiential marketing, sponsors enjoy increased mindshare and brand loyalty with the college students and recent graduates </li></ul><ul><ul><li>Promote your brand and related content and drive traffic via Experience emails and media </li></ul></ul><ul><ul><li>Create attention through targeted ads across all channels </li></ul></ul><ul><ul><li>Build brand awareness within channel and search agent emails </li></ul></ul><ul><ul><li>2 million impressions per month guaranteed </li></ul></ul>
  24. 24. What are the benefits of working with Experience? <ul><ul><li>We connect you directly with your ideal candidates </li></ul></ul><ul><ul><li>We get you the best results in the business </li></ul></ul><ul><ul><li>Empower you to attract and hire the best candidates possible </li></ul></ul><ul><ul><li>Engage college students and recent graduates with your brand </li></ul></ul>
  25. 25. Case Studies
  26. 26. Case Study – eNewsletter Diversity eNewsletter Challenge: Driving high quality applicants nationwide consistently throughout the year (not just during the school year) Solution: A Featured Employer ad in our diversity newsletter that linked to details on the company, culture, unique benefits and Career opportunities Results: The newsletter went to 408,000 subscribers and had a 10% open rate
  27. 27. Case Study – eNewsletter Student eNewsletter Challenge: Driving brand recognition for Cerner Solution: A Featured Employer ad in our Student newsletter that linked to details on the company, culture, unique benefits and career opportunities Results: The newsletter went to 358,000 subscribers and had a 20% open rate
  28. 28. Case Study – Targeted eMail Targeted eMail Challenge: Driving business majors to apply for sales jobs Solution: Highly targeted email campaign to business majors who have indicated sales as an industry of interest Results: 16% open rate with nearly 300 clicking through to the application
  29. 29. Case Study – Content Sponsorship <ul><li>Content Sponsorship </li></ul><ul><li>Challenge: To get college students to apply for their summer internship around the world </li></ul><ul><li>Solution: Customized content sponsorship that educated students on the value of internships, how to find them by industry and much more. Included creative calls to action to enter to win the summer internship by MasterCard. </li></ul><ul><li>Results: </li></ul><ul><ul><li>7 million views </li></ul></ul><ul><ul><li>1% CTR </li></ul></ul><ul><ul><li>Thousands of applications </li></ul></ul>
  30. 30. Case Study – Exclusive Experience An Event For One – Shared with Many Challenge: Compass Group wanted to reach the best culinary and hospitality majors in the US to showcase their brand and career opportunities. Solution: An in-person, on-camera interview with Chris Ashcroft, Executive VP of HR. Targeted emails were sent to more than 300,000 students inviting them to apply. Results: Thousands of applicants, tremendous brand exposure to students around the country and great interview by Meghan, a senior from Johnson & Whales. Chris was so impressed with Meghan’s enthusiasm and professionalism he hired her!

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