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Traverse email retargeting marketers

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Traverse email retargeting marketers

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Traverse email retargeting marketers

  1. 1. Traverse Email Retargeting A second chance to make a first impression.
  2. 2. Traverse Email Retargeting Get a second chance to make a first impression. Leverage the power of the email channel to bring unidentified prospects back to your website, even if they are not on your email list. Deliver your retargeting message through a trusted publisher that they trust. With Traverse Email Retargeting, you can: Achieve results: our initial email retargeting campaigns are seeing an average click-through rate of 5%, bringing people back to your site at scale. 2
  3. 3. Why Email? Turn website abandonment into ROI with Email Retargeting. An average of only 2% of shoppers convert on their first website visit.1 Customers who receive remarketing emails are 2.4x more likely to complete a transaction.2 Remarketing emails from Traverse have an average CTR of 5%! 1 Giselle Abramovich, “15 Mind-Blowing Stats About Retargeting,” CMO.com, November 20, 2013. 2 Experian Markerting Services, Quarterly Email Benchmark Report, Q3 2016. 3
  4. 4. How it Works Use Traverse Email Retargeting to drive conversions. 4
  5. 5. Send your creative through a trusted Traverse publisher partner. Sample Email Retargeting Ads 5 Publisher inserts your creative into their branded template, and sends it to the user. Users are engaged and driven back to your site to convert.
  6. 6. Why Traverse? Team Our team has more than 15 years of experience in email marketing and has led some of the following companies through rapid growth and success: Our Approach We’re focused on optimizing the user experience and maximizing conversions, with the least amount of friction. ✓ Emails come from a publisher that the consumer recognizes. ✓ There is a time delay to avoid startling consumers. ✓ Performance is optimized over time to drive conversion rates higher. Partner with a trusted team and proven approach. 6
  7. 7. Leverage Traverse’s extensive network to get your message out. Sample Metrics Each month, thousands of people visit your site and add items to their shopping carts 60% of these anonymous shoppers are recognized by Traverse 40% have opted in to receive email offers from our publishers 5% Click on the email and are sent back to your site and are 2.4x more likely to complete their transaction* 7 68% of these shoppers abandon your site without providing an email address 100,000 Abandoned shopping carts each month 60,000 Anonymous shoppers recognized by Traverse 24,000 Emails sent to anonymous shoppers Example: 1,200 Prospects returning to your site * Experian Markerting Services, Quarterly email benchmar report, Q3 2016.
  8. 8. Our publisher network is large and growing – and as we grow, you can too. Publisher Examples 8
  9. 9. Contact Us to Learn More traversedata.com @TraverseData Traverse Data 212.457.4975 Eamonn Flynn VP, Business Development Craig Swerdloff CEO ✓ CPC pricing based on volume of website traffic. ✓ No minimums ✓ 3 months guaranteed Get results through low-risk, CPC pricing. 9

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