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Affiliate Recruitment Tactics
15 Types of Affiliate Marketers
● Webmasters - Display ads, newsletter spots, social posts
● Search Affiliates - SEM and o...
14 Ways to Recruit Affiliates
● Proactive Contacting - 5IQ, Group High, Running Searches
● PPC Search Ads - i.e. dating af...
15 Affiliate Management Best Practices
● Build the Relationship - Most Important! From Day 1
● Spoonfeed - traffic manage,...
Thank You!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
954-662-8010
http://ExperienceAdver...
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Affiliate Recruitment Tactics and Strategies

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This presentation will first tell you the various types of affiliates, how to recruit them, and also how to manage them to get the most out of your affiliate channel.

Published in: Business

Affiliate Recruitment Tactics and Strategies

  1. 1. Affiliate Recruitment Tactics
  2. 2. 15 Types of Affiliate Marketers ● Webmasters - Display ads, newsletter spots, social posts ● Search Affiliates - SEM and organic SEO ● Social Media Affiliates - Facebook, Twitter, Instagram ● Bloggers - Product Reviews, Sponsored Posts, Emails ● Coupons Sites - Ecommerce, capitalize on merchants traffic ● Review Sites - great for service providers (dating, diet, hosting, software, and other services) ● Loyalty Portals - Cashback Virtual Malls with members ● Incentivized Traffic - produce, but can have high returns ● Email Marketing - Great for CPL, CPA ● Large Web Properties - Can be amazing producers ● Company Partnerships - Reciprocal traffic on a rev share ● Traditional Media - Per Call, TV, Radio ● Pay-Per-Call - Great for service companies and lead gen ● Mobile - In app ads, per call, rewarding actions ● Conversion Affiliates - help convert traffic and sales.
  3. 3. 14 Ways to Recruit Affiliates ● Proactive Contacting - 5IQ, Group High, Running Searches ● PPC Search Ads - i.e. dating affiliate programs, health, parenting ● SEO Optimized Content - for affiliate program searchers ● Facebook Ads - targeting people into affiliate marketing, blogging, trade shows like Affiliate Summit. ● Big Affiliate Networks - CJ, Linkshare, Shareasale. Using their recruiting tools to send pending offers then email follow-ups. ● CPA Affiliate Networks - leveraging their publishers/affiliates ● Hiring an Agency/OPM - with existing affiliate relationships ● Tradeshows - Affiliate Summit, CJU, Adtech, PubCon ● Affiliate Forums and Directories - publisher managers should be interacting and posting; being helpful ● LinkedIn - Groups, Adding Connections, Connecting with affiliates ● Twitter - You can find influencers and convert them to affiliate ● Customer Base - or leverage a customer referral program ● Link on the Website - make the option available ● Reciprocal Partnerships - I’ll promote your offer, you blast mine
  4. 4. 15 Affiliate Management Best Practices ● Build the Relationship - Most Important! From Day 1 ● Spoonfeed - traffic manage, help any way possible. ● Personalized Interaction - Get to know them personally ● Education and Strategies - tools, articles, help ● Facebook Private Group - just for Your Affiliates ● Micro-managing payouts - motivate, bonus, reward ● Regulate Coupon Affiliates - to maximize campaign ROI ● Regulate Toolbar Publishers - to maximize ROI ● Great Messaging - Quality, personalize, frequency ● Promotions/Deals - A Must, Bonus Tiers, First Sale Bonus ● Run Contests - to focus attention on your program ● Motivate Affiliates - Implement a monthly strategy ● Convert Your Affiliate Traffic - Do your part! ● Reward Producers - Take care of them or lose them ● ALWAYS BE RECRUITING AND MANAGING
  5. 5. Thank You! Evan Weber, CEO Experience Advertising, Inc. evan@experienceadvertising.com 954-662-8010 http://ExperienceAdvertising.com

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