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1 of 31
20 of the Hottest
Cloud-Based Digital
Marketing Tools
HELLO!
I am Evan Weber, CEO and Founder of Experience Advertising, Inc.
You can find me at @experienceads
2
1. Conversion Rate Optimization Tools
●Optimizely.com
●Reactful.com
●Google Optimize - NEW!
3
Optimizely
4
Reactful.com
5
Google Optimize
6
“We saw a 26% lift in conversion
rate after running an initial test for
33 days,” says Cavanaugh.
“Optimize 360 has been very
helpful in not only finding
meaningful landing page wins
leading to positive outcomes for
our business, but it also saves us
a significant amount of time and
resources along the way,” says
Cavanaugh. “And we’re learning
faster than we ever have before.”
Summary:
• Used existing Analytics 360 goals as Optimize
360 experiment objectives
• Reduced the time needed to deploy website
experiments from 2-3 working days to less than 10
minutes
• Increased a newsletter’s order page conversion
rate by 26% with an Optimize 360 experiment
2. Marketing Automation Tools
● Drip.io
● HatchBuck
● Aweber
7
Drip.io
8
Drip - Quick & Easy Email Marketing
Automation Software
HatchBuck
9
Hatchbuck Video
3. Digital Marketing Tools
● Adstage.io
● SendPulse.com
10
Adstage.io
11
SendPulse
12
SendPulse Features:
- Email Marketing
- SMTP Server
- Web Push
- SMS/Text
- API
4. Social Media Management
● HootSuite.com
● Shareist.com
13
HootSuite
14
Shareist.com
1. Add content from sources like
RSS, Feedly, product and image
searches, bookmarklet, and bulk
uploads.
2. Schedule posts to be shared to
social media into your
customized timeslots.
3. Set content to repeat on a
schedule, or recycle when there
are no other updates to post.
4. Content gets saved in your
Library for use later in social
media, blog posts, and
newsletters.
15
5. Ecommerce/Website Related Tool
● Shopify
● WordPress
● Chargify
16
Shopify - #1 for Ecommerce
17
WordPress - #1 Content Management Platform
WordPress Usage - 2017
1. WordPress powers almost 27 percent of the entire internet. (Source: torquemag.io)
2. WordPress sites around the world publish 24 posts per second. (Source: torquemag.io)
3. WordPress as a CMS (47%) is nearly 12 times more popular than Drupal (4%) in India. In the US
(2014 data), WordPress is preferred by 50% of the users, with Drupal scooping up 17% and Joomla
getting 6.44%.
4. 50,000 WordPress.com websites are being launched daily. (Source: codeinwp.com)
5. WordPress sites receive 22.17 billion monthly pageviews. (Source: torquemag.io)
6. 25% of the top one million websites use WordPress as of February 2017. (source: cminds.com)
7. WordPress blogs receive 46.6 million comments per month. (Source: torquemag.io)
8. WordPress.com gets more unique visitors than Amazon (126 million per month vs. 96 million per
month) (Source: codeinwp.com)
(source: https://www.tytonmedia.com/blog/50-astonishing-wordpress-statistics-for-2017/)
18
Chargify - Residual Revenue
19
6. Sales Tools
● Lead Forensics - #1 Sales Tool for B2B
● Pop-Ups - Experience Advertising
● Live Chat - Olark
20
LeadForensics - Caller ID for Your Website
21
Lead Forensics Features:
- Automated Reports
- Email Alerts
- Upload CRM Data
- Follow-up More Timely
- Purchase Contact Details
- Shows Traffic Sources
- Shows Keyword Data
- Shows Number of Visits by
Each Company
- Success Managers
7. CRM Tools
● SalesForce - #1 in the U.S.A.
● HubSpot - Inbound Platform/Free
CRM
● NutShell - Sales-Oriented CRM
● MediaRails - CRM for Outreach
22
Salesforce - #1 Sales CRM/Tool
23
SALESFORCE FEATURES:
Communities for sales
Marketing and sales leads
Email integration
Opportunities and quotes
Build and run innovative
apps
Forecasting
Engage customers
everywhere
Approvals and workflow
Social accounts and
contacts
Chatter
Hubspot - Inbound Marketing Platform
24
Nutshell - Sales-oriented CRM/Tool
25
8. Creative Design Tools
● Canva - Create graphics for social
media posts and ads
● Envato - Amazing Source of
Templates, Images, etc.
26
Canva - Great for Social Media Management
27
Envato - Designs, Designers, and Projects
- Envato Elements Unlimited downloads of web templates, graphics,
fonts, and now 240,000+ photos!
- Discover 22,480 code scripts and plugins from $2
- 484,982 Video effects and stock footage
- Royalty free music and audio tracks from $1
- 589,074 Fonts, logos, icons and more
- Royalty free stock photos from $2
- 44,942 3D print models and CG textures from $2
- Creative Community
- Envato Studio
28
9. Influencer/PR/Blogger/Affiliate
● Cision - #1 PR/Influencer Database
● Meltwater - PR Database and Monitoring
● GroupHigh - Blogger Portal
● AffiliateLeads.net - Affiliates in all
Categories
29
10. Telecom/Phone
● Phone.com - Business Phone
Service for $12.99/month
● 800.com - Toll-Free Numbers
● RingBoost.com - Vanity Numbers
30
31
THANKS!Any questions?
You can find me at
@experienceads & evan@experienceadvertising.com
954-662-8010 - Facebook Page

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20+ of the Hottest Cloud-based Tools in Digital Marketing

  • 1. 20 of the Hottest Cloud-Based Digital Marketing Tools
  • 2. HELLO! I am Evan Weber, CEO and Founder of Experience Advertising, Inc. You can find me at @experienceads 2
  • 3. 1. Conversion Rate Optimization Tools ●Optimizely.com ●Reactful.com ●Google Optimize - NEW! 3
  • 6. Google Optimize 6 “We saw a 26% lift in conversion rate after running an initial test for 33 days,” says Cavanaugh. “Optimize 360 has been very helpful in not only finding meaningful landing page wins leading to positive outcomes for our business, but it also saves us a significant amount of time and resources along the way,” says Cavanaugh. “And we’re learning faster than we ever have before.” Summary: • Used existing Analytics 360 goals as Optimize 360 experiment objectives • Reduced the time needed to deploy website experiments from 2-3 working days to less than 10 minutes • Increased a newsletter’s order page conversion rate by 26% with an Optimize 360 experiment
  • 7. 2. Marketing Automation Tools ● Drip.io ● HatchBuck ● Aweber 7
  • 8. Drip.io 8 Drip - Quick & Easy Email Marketing Automation Software
  • 10. 3. Digital Marketing Tools ● Adstage.io ● SendPulse.com 10
  • 12. SendPulse 12 SendPulse Features: - Email Marketing - SMTP Server - Web Push - SMS/Text - API
  • 13. 4. Social Media Management ● HootSuite.com ● Shareist.com 13
  • 15. Shareist.com 1. Add content from sources like RSS, Feedly, product and image searches, bookmarklet, and bulk uploads. 2. Schedule posts to be shared to social media into your customized timeslots. 3. Set content to repeat on a schedule, or recycle when there are no other updates to post. 4. Content gets saved in your Library for use later in social media, blog posts, and newsletters. 15
  • 16. 5. Ecommerce/Website Related Tool ● Shopify ● WordPress ● Chargify 16
  • 17. Shopify - #1 for Ecommerce 17
  • 18. WordPress - #1 Content Management Platform WordPress Usage - 2017 1. WordPress powers almost 27 percent of the entire internet. (Source: torquemag.io) 2. WordPress sites around the world publish 24 posts per second. (Source: torquemag.io) 3. WordPress as a CMS (47%) is nearly 12 times more popular than Drupal (4%) in India. In the US (2014 data), WordPress is preferred by 50% of the users, with Drupal scooping up 17% and Joomla getting 6.44%. 4. 50,000 WordPress.com websites are being launched daily. (Source: codeinwp.com) 5. WordPress sites receive 22.17 billion monthly pageviews. (Source: torquemag.io) 6. 25% of the top one million websites use WordPress as of February 2017. (source: cminds.com) 7. WordPress blogs receive 46.6 million comments per month. (Source: torquemag.io) 8. WordPress.com gets more unique visitors than Amazon (126 million per month vs. 96 million per month) (Source: codeinwp.com) (source: https://www.tytonmedia.com/blog/50-astonishing-wordpress-statistics-for-2017/) 18
  • 19. Chargify - Residual Revenue 19
  • 20. 6. Sales Tools ● Lead Forensics - #1 Sales Tool for B2B ● Pop-Ups - Experience Advertising ● Live Chat - Olark 20
  • 21. LeadForensics - Caller ID for Your Website 21 Lead Forensics Features: - Automated Reports - Email Alerts - Upload CRM Data - Follow-up More Timely - Purchase Contact Details - Shows Traffic Sources - Shows Keyword Data - Shows Number of Visits by Each Company - Success Managers
  • 22. 7. CRM Tools ● SalesForce - #1 in the U.S.A. ● HubSpot - Inbound Platform/Free CRM ● NutShell - Sales-Oriented CRM ● MediaRails - CRM for Outreach 22
  • 23. Salesforce - #1 Sales CRM/Tool 23 SALESFORCE FEATURES: Communities for sales Marketing and sales leads Email integration Opportunities and quotes Build and run innovative apps Forecasting Engage customers everywhere Approvals and workflow Social accounts and contacts Chatter
  • 24. Hubspot - Inbound Marketing Platform 24
  • 26. 8. Creative Design Tools ● Canva - Create graphics for social media posts and ads ● Envato - Amazing Source of Templates, Images, etc. 26
  • 27. Canva - Great for Social Media Management 27
  • 28. Envato - Designs, Designers, and Projects - Envato Elements Unlimited downloads of web templates, graphics, fonts, and now 240,000+ photos! - Discover 22,480 code scripts and plugins from $2 - 484,982 Video effects and stock footage - Royalty free music and audio tracks from $1 - 589,074 Fonts, logos, icons and more - Royalty free stock photos from $2 - 44,942 3D print models and CG textures from $2 - Creative Community - Envato Studio 28
  • 29. 9. Influencer/PR/Blogger/Affiliate ● Cision - #1 PR/Influencer Database ● Meltwater - PR Database and Monitoring ● GroupHigh - Blogger Portal ● AffiliateLeads.net - Affiliates in all Categories 29
  • 30. 10. Telecom/Phone ● Phone.com - Business Phone Service for $12.99/month ● 800.com - Toll-Free Numbers ● RingBoost.com - Vanity Numbers 30
  • 31. 31 THANKS!Any questions? You can find me at @experienceads & evan@experienceadvertising.com 954-662-8010 - Facebook Page