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20+ of the Hottest Cloud-based Tools in Digital Marketing

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Some of the most helpful and strategically important tools for businesses and website. These tools or "apps" are absolutely necessary to growing your online business.

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20+ of the Hottest Cloud-based Tools in Digital Marketing

  1. 1. 20 of the Hottest Cloud-Based Digital Marketing Tools
  2. 2. HELLO! I am Evan Weber, CEO and Founder of Experience Advertising, Inc. You can find me at @experienceads 2
  3. 3. 1. Conversion Rate Optimization Tools ●Optimizely.com ●Reactful.com ●Google Optimize - NEW! 3
  4. 4. Optimizely 4
  5. 5. Reactful.com 5
  6. 6. Google Optimize 6 “We saw a 26% lift in conversion rate after running an initial test for 33 days,” says Cavanaugh. “Optimize 360 has been very helpful in not only finding meaningful landing page wins leading to positive outcomes for our business, but it also saves us a significant amount of time and resources along the way,” says Cavanaugh. “And we’re learning faster than we ever have before.” Summary: • Used existing Analytics 360 goals as Optimize 360 experiment objectives • Reduced the time needed to deploy website experiments from 2-3 working days to less than 10 minutes • Increased a newsletter’s order page conversion rate by 26% with an Optimize 360 experiment
  7. 7. 2. Marketing Automation Tools ● Drip.io ● HatchBuck ● Aweber 7
  8. 8. Drip.io 8 Drip - Quick & Easy Email Marketing Automation Software
  9. 9. HatchBuck 9 Hatchbuck Video
  10. 10. 3. Digital Marketing Tools ● Adstage.io ● SendPulse.com 10
  11. 11. Adstage.io 11
  12. 12. SendPulse 12 SendPulse Features: - Email Marketing - SMTP Server - Web Push - SMS/Text - API
  13. 13. 4. Social Media Management ● HootSuite.com ● Shareist.com 13
  14. 14. HootSuite 14
  15. 15. Shareist.com 1. Add content from sources like RSS, Feedly, product and image searches, bookmarklet, and bulk uploads. 2. Schedule posts to be shared to social media into your customized timeslots. 3. Set content to repeat on a schedule, or recycle when there are no other updates to post. 4. Content gets saved in your Library for use later in social media, blog posts, and newsletters. 15
  16. 16. 5. Ecommerce/Website Related Tool ● Shopify ● WordPress ● Chargify 16
  17. 17. Shopify - #1 for Ecommerce 17
  18. 18. WordPress - #1 Content Management Platform WordPress Usage - 2017 1. WordPress powers almost 27 percent of the entire internet. (Source: torquemag.io) 2. WordPress sites around the world publish 24 posts per second. (Source: torquemag.io) 3. WordPress as a CMS (47%) is nearly 12 times more popular than Drupal (4%) in India. In the US (2014 data), WordPress is preferred by 50% of the users, with Drupal scooping up 17% and Joomla getting 6.44%. 4. 50,000 WordPress.com websites are being launched daily. (Source: codeinwp.com) 5. WordPress sites receive 22.17 billion monthly pageviews. (Source: torquemag.io) 6. 25% of the top one million websites use WordPress as of February 2017. (source: cminds.com) 7. WordPress blogs receive 46.6 million comments per month. (Source: torquemag.io) 8. WordPress.com gets more unique visitors than Amazon (126 million per month vs. 96 million per month) (Source: codeinwp.com) (source: https://www.tytonmedia.com/blog/50-astonishing-wordpress-statistics-for-2017/) 18
  19. 19. Chargify - Residual Revenue 19
  20. 20. 6. Sales Tools ● Lead Forensics - #1 Sales Tool for B2B ● Pop-Ups - Experience Advertising ● Live Chat - Olark 20
  21. 21. LeadForensics - Caller ID for Your Website 21 Lead Forensics Features: - Automated Reports - Email Alerts - Upload CRM Data - Follow-up More Timely - Purchase Contact Details - Shows Traffic Sources - Shows Keyword Data - Shows Number of Visits by Each Company - Success Managers
  22. 22. 7. CRM Tools ● SalesForce - #1 in the U.S.A. ● HubSpot - Inbound Platform/Free CRM ● NutShell - Sales-Oriented CRM ● MediaRails - CRM for Outreach 22
  23. 23. Salesforce - #1 Sales CRM/Tool 23 SALESFORCE FEATURES: Communities for sales Marketing and sales leads Email integration Opportunities and quotes Build and run innovative apps Forecasting Engage customers everywhere Approvals and workflow Social accounts and contacts Chatter
  24. 24. Hubspot - Inbound Marketing Platform 24
  25. 25. Nutshell - Sales-oriented CRM/Tool 25
  26. 26. 8. Creative Design Tools ● Canva - Create graphics for social media posts and ads ● Envato - Amazing Source of Templates, Images, etc. 26
  27. 27. Canva - Great for Social Media Management 27
  28. 28. Envato - Designs, Designers, and Projects - Envato Elements Unlimited downloads of web templates, graphics, fonts, and now 240,000+ photos! - Discover 22,480 code scripts and plugins from $2 - 484,982 Video effects and stock footage - Royalty free music and audio tracks from $1 - 589,074 Fonts, logos, icons and more - Royalty free stock photos from $2 - 44,942 3D print models and CG textures from $2 - Creative Community - Envato Studio 28
  29. 29. 9. Influencer/PR/Blogger/Affiliate ● Cision - #1 PR/Influencer Database ● Meltwater - PR Database and Monitoring ● GroupHigh - Blogger Portal ● AffiliateLeads.net - Affiliates in all Categories 29
  30. 30. 10. Telecom/Phone ● Phone.com - Business Phone Service for $12.99/month ● 800.com - Toll-Free Numbers ● RingBoost.com - Vanity Numbers 30
  31. 31. 31 THANKS!Any questions? You can find me at @experienceads & evan@experienceadvertising.com 954-662-8010 - Facebook Page

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