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Convenience Payment im Multichannel Expercash Vortrag Internet World 2014

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Convenience Payment: Bezahlen leicht gemacht – egal welcher Kanal. Wie E-Payment für Händler und Käufer im Multi Channel Commerce bequem funktioniert

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Convenience Payment im Multichannel Expercash Vortrag Internet World 2014

  1. 1. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Convenience Payment: Bezahlen leicht gemacht – egal welcher Kanal. Wie E-Payment für Händler und Käufer im Multi Channel Commerce bequem funktioniert ERFOLG BRAUCHT DIE PASSENDEN INSTRUMENTE ©2014 EXPERCASH GmbH
  2. 2. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT EXPERCASH GmbH ! Einer der führenden Full-Service Provider für komplettes ePayment in Online Shops ! Gegründet vor mehr als 10 Jahren (2002 als easyDebit ePayment GmbH); seit 2010 Mitglied der MasterCard Unternehmensgruppe Kunden: ! ! ! ! ! ! namhafte Versandhandelsunternehmen, zahlreiche Spezialversender, Verlage, bedeutende Internetplattformen, darunter Skoobe (ein Unternehmen der Holtzbrinck-Gruppe) verschiedene Unternehmen der internationalen Merlin Gruppe ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 2
  3. 3. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT AGENDA 1. Conveni-was? 2. Bequemes Bezahlen aus Händlersicht 3. Bequemes Bezahlen aus Käufersicht 4. Bequemlichkeit in Zahlen 5. Bequemlichkeit – ein Lösungsansatz ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 3
  4. 4. E-PAYMENT RISIKOMANAGEMENT Conveni – was? Convenience – Bedeutung ©2014 EXPERCASH GmbH DEBITORENMANAGEMENT
  5. 5. Convenience – Bedeutung Ein Modewort oder ein Lebensgefühl? E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT §  Wortbedeutung: Bequemlichkeit §  Convenience Food: teilfertige Lebensmittel, der Verbraucher muss nur noch wenige Schritte zur fertigen Mahlzeit selber machen §  Convenience Payment: bequeme Abwicklung der Zahlung durch wenige einfache Prozessschritte ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 5
  6. 6. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Convenience Payment Warum eigentlich? ! Sie wollen nicht 10 Verträge für 10 Zahlarten mit 10 Ansprechpartnern, oder? ! Ihre Kunden wollen das Kauferlebnis unkompliziert abschließen Sie und Ihr Kunde wollen das gleiche, nämlich Bequemlichkeit ! ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 6
  7. 7. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Bequemes Bezahlen Convenience im Multichannel – so nicht! ! ! ! ! ! ! ! Kunde bestellt etwas über Amazon aus Ihrem Shop Amazon bietet ihm gefühlte 100 Zahlarten an Die Ware kommt beim Kunden an Im Paket findet er von Ihnen diverse Gutscheine und Rabatthinweise mit dem Ziel, dass er direkt auf Ihren Shop geht und nicht über Amazon rein kommt Und tatsächlich, es klappt, der Kunde geht auf Ihren Shop, bestellt etwas, geht zur Kasse und findet Vorkasse und Nachnahme So wird aus Amazon-Bequemlichkeit ganz schnell ShopFrust ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 7
  8. 8. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Convenience Payment Bequemes Bezahlen aus Händlersicht ©2014 EXPERCASH GmbH
  9. 9. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Bequemes Bezahlen Aus Händlersicht – so bequem soll es Ihr PSP für Sie machen ! ! ! ! ! ! Beratung bei der Auswahl des passenden Zahlungsmix Technische Anbindung über eine zentrale Schnittstelle Effiziente kaufmännische Abwicklung unterschiedlicher Zahlarten Ergänzende Leistungen wie Risiko- und Debitorenmanagement Beratung und Lösungen zur internationalen Expansion Online-Kundencenter mit allen Informationen auf einen Blick ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 9
  10. 10. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Convenience Payment Bequemes Bezahlen aus Käufersicht ©2014 EXPERCASH GmbH
  11. 11. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Bequemes Bezahlen Aus Käufersicht – Ihr Kunde will ! ! ! ! ! nicht mehr als 2 Passwörter auswendig kennen müssen nicht seine Bankdaten angeben nicht seine Unterlagen erst zusammensuchen müssen nicht irgendwelche Limits beachten müssen nicht den Überblick verlieren, weil ! ! ! er jedes Mal anders bezahlen muss er die angebotenen Zahlarten gar nicht kennt so bequem wie möglich bezahlen ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 11
  12. 12. E-PAYMENT RISIKOMANAGEMENT Convenience Payment Bequemlichkeit in Zahlen ©2014 EXPERCASH GmbH DEBITORENMANAGEMENT
  13. 13. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Was dem Konsumenten wichtig ist: ! ! Für 98% ist ein intuitiver und schneller Bestellprozess wichtig. Für 97,8 % ist es wichtig, dass die präferierte Zahlart vorhanden ist. Quelle: Erfolgsfaktoren im E-Commerce 2014, ECC Köln ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 13
  14. 14. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Zusätzliche Zahlarten – weniger Transaktionsabbrüche Quelle: Der Internetzahlungsverkehr aus Sicht der Händler und der Verbraucher – IZ 2013, ECC Köln ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 14
  15. 15. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Convenience Payment Bequemlichkeit ein Lösungsansatz ©2014 EXPERCASH GmbH
  16. 16. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Was ist MasterPass? MasterPass von MasterCard ist die neue digitale Bezahllösung. Online-Käufer zahlen damit sicher und noch schneller. Als digitales Portemonnaie vereinfacht MasterPass den Bezahlvorgang im Online-Handel. ©2014 EXPERCASH GmbH ExperCash - Internet World 2014 Page 16
  17. 17. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT MasterPass bietet Zugang zu einem Netzwerk von Wallets MasterPassAkzeptanz- Orte MasterPassangeschlossene Wallets AnyBank * Partner Wallet AnyBank Partner Wallet Die Vorteile eines Netzwerks an Wallets für Konsumenten •  Ermöglicht Konsumenten, die Zahlungsinformationen ihrer Karten über an MasterPass angeschlossene Wallets zu organisieren und macht verschiedenen Wallet-Buttons auf der Check-Out-Seite überflüssig. •  Bietet mehr Konsumenten von verschiedenen Issuern und MasterPass Wallet Partnern den Zugang zu mehr Zahlungsarten. * zukünftige Funktionalität. ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 17
  18. 18. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT Warum die Konsumenten MasterPass nutzen Die Bedürfnisse Schnell Consumer Online Einkäufe mit wenigen Klicks bezahlen Daten müssen nur einmal hinterlegt werden Eine Geldbörse für viele Zahlarten Bequem Verlässlicher, einheitlicher, gelernter Bezahlvorgang Alle internetfähigen mobilen Endgeräte können zum OnlineEinkauf genutzt werden Sicher ©2014 EXPERCASH GmbH Zahlungsdaten liegen sicher beim Finanzinstitut des Käufers Authorisierung basiert auf diversen Sicherhtsaspekten ExperCash – Internet World 2014 18
  19. 19. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT So geht’s: Konsumenten Checkout via Handy Konsumenten melden sich auf der mobilen Händler-Website oder App an ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 19
  20. 20. E-PAYMENT RISIKOMANAGEMENT DEBITORENMANAGEMENT KONTAKT SO ERREICHEN SIE UNS Michael Knigge Key Account Manager Seckenheimer Hauptstrasse 123 68239 MANNHEIM MOBILE +49 (171) 2208447 PHONE +49 (621) 7249 38-0 Michael.Knigge@expercash.de ©2014 EXPERCASH GmbH ExperCash – Internet World 2014 20

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