Media Savvy Business


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Media Savvy Business

  1. 1. The Online Social Media
  2. 2. Outline <ul><li>Social media defined </li></ul><ul><li>Social media components </li></ul><ul><li>Statistics and facts </li></ul><ul><li>Social media myths </li></ul><ul><li>Case studies </li></ul><ul><li>Best and worst practice </li></ul><ul><li>Useful resources </li></ul>
  3. 3. Social Media Defined What is Social Media?
  4. 4. Social Media Defined <ul><li>Social media </li></ul><ul><li>is..... </li></ul><ul><li>A MEDIUM TO SHARE INFORMATION </li></ul><ul><li>A CONVERSATION </li></ul><ul><li>NOT CONTROLLED </li></ul><ul><li>NOT ORGANIZED </li></ul><ul><li>NOT A MESSAGE </li></ul>
  5. 5. Social Media Components What Make Up Social Media?
  6. 6. Social Media Components (Networking Sites)‏ Facebook - “A social utility that helps people communicate more efficiently with their friends, family and coworkers.” LinkedIn - “LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries”
  7. 7. Social Media Components (Social News & Bookmarking)‏ - “Most popular social news website on the internet. Covers all topics including politics, entertainment, technology and general news.” Small Business Brief: “A niche social site which focuses on small business news. It include marketing and sales, website development, management and entrepreneurship.”
  8. 8. Social Media Components (Blogs & Wikis)‏ Blog : “A website that allows individual to add regular entries commentary, descriptions of events, or other material such as graphics or videos.” Wiki: “A wiki is a page or collection of web pages designed to enable anyone who has access it to contribute or modify content. Wikis are often used to create collaborative websites and to power community websites.”
  9. 9. Social Media Components (Multimedia)‏ Youtube: “YouTube is a video sharing website where users can upload, view and share video clips. YouTube made it possible for anyone who could use a computer to post a video that millions of people could watch within a few minutes.” Flickr: “Flickr is an image and video hosting website and online community platform. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository”
  10. 10. Social Media Components (Virtual World)‏ Virtual World - A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars. These avatars are usually depicted as textual, two-dimensional, or three-dimensional graphical representations. Some, but not all, virtual worlds allow for multiple users.
  11. 11. Social Media is Changing The Way We Do Business How Does Social Media Change The Way We Do Business?
  12. 12. Social Media is Changing Our Business The power to define and control a brand is shifting from corporations and institutions to individuals and communities .
  13. 13. Facts Fact: Social media going mainstream
  14. 14. Facts Fact: Social media going political
  15. 15. Statistics <ul><li>Social Media Influence People </li></ul><ul><li>91% say consumer reviews are #1 aid to buying decisions – JC Williams Group </li></ul><ul><li>87% trust a friend's recommendation over critic's review – Marketing Sherpa </li></ul><ul><li>3 times more likely to trust peer opinons over advertising for purchasing decision – Jupiter research </li></ul><ul><li>1 word of mouth conversation has impact of 200 TV ads - BuzzAgent </li></ul>
  16. 16. Statistics <ul><li>People using social media </li></ul><ul><li>73% of online active users have read a blog </li></ul><ul><li>45% have started their own blog </li></ul><ul><li>57% have join a social network </li></ul><ul><li>55% have uploaded a photos </li></ul><ul><li>83% have watched video clips </li></ul>
  17. 17. How Can Business Use Social Media Tell Me How This Work For Business
  18. 18. How Can Business Use Social Media <ul><li>Learn what people are saying about you </li></ul><ul><li>Create buzz for events & campaigns </li></ul><ul><li>Find new opportunities and customers </li></ul><ul><li>Retain clients by establishing a personal relationship </li></ul><ul><li>Be an industry leader – not follower </li></ul>
  19. 19. Social Media Myths <ul><ul><li>What Are You Thinking Right Now? </li></ul></ul>
  20. 20. Social Media Myths
  21. 21. Social Media Myths
  22. 22. Social Media Myths
  23. 23. Social Media Myths
  24. 24. Social Media Myths
  25. 25. Social Media Myths
  26. 26. Case Studies Case Studies of Businesses Using Social Media
  27. 27. Case Studies (Grasco Use Pictures on Flickr)‏ <ul><li>The photographs highlight the people behind Graco and the consumers using their products. </li></ul><ul><li>Graco introduce offline marketing in the form of community gatherings. </li></ul><ul><li>Social media doesn’t have to exist wholly online. </li></ul>
  28. 28. Case Studies (Blendtec on Blend it on YouTube)‏ <ul><li>They created a series of viral videos since 2006 </li></ul><ul><li>The simple idea lead to a five-fold increase in sales </li></ul><ul><li>Social media marketing doesn't need to cost alot of money </li></ul>
  29. 29. Case Studies (Starbucks Want Your Advice)‏ <ul><li>Creating your own feedback loop </li></ul><ul><li>Empowering your consumers </li></ul><ul><li>Directly asking your customers what they want </li></ul><ul><li>Acting on the information given </li></ul>
  30. 30. Case Studies (True Group Not On Social Media)‏ <ul><li>Not listening to customers </li></ul><ul><li>No one to solve their problems </li></ul><ul><li>Have no idea feedback and recommendations magnify on the internet </li></ul>
  31. 31. Social Media Best Practice If You Want to Get Into Social Media, Do This and Don't Do This
  32. 32. Social Media Best Practice <ul><li>Do's </li></ul><ul><li>Start with a plan not tactics </li></ul><ul><li>“ Give to Get” Mentality </li></ul><ul><li>Commit resources and time to be successful </li></ul><ul><li>Be transparent with intentions </li></ul><ul><li>You do not control the message </li></ul><ul><li>Welcome participation, feedback and co-creation </li></ul>
  33. 33. Social Media Best Practice <ul><li>Don't </li></ul><ul><li>Being fake in any way </li></ul><ul><li>Not listening </li></ul><ul><li>Being oblivious to formal & unwritten social rules </li></ul><ul><li>Being pushy or overtly salesy in messaging </li></ul>
  34. 34. Useful Resources Our Recommended Reading and Tools
  35. 35. Useful Resources <ul><li>Recommended Reading </li></ul><ul><li>Social Media Today – </li></ul><ul><li>Online Marketing Blog – </li></ul><ul><li>PR 2.0 – </li></ul><ul><li>Social Media Trader – </li></ul><ul><li>Micropersuasion – </li></ul><ul><li>Interactive Insights - </li></ul>
  36. 36. Useful Tools <ul><li>Tools </li></ul><ul><li> – Share your slides online </li></ul><ul><li> – Connect to your target audience LIVE </li></ul><ul><li> – Your very own social network </li></ul><ul><li>iGoogle – Create your own online reputation tracking </li></ul><ul><li> – Share your writing and documents </li></ul>
  37. 37. The End Contact Rod @ [email_address] Website:
  38. 38. Social Media Intensive Course <ul><li>What You Will Learn..... </li></ul><ul><li>The relationship between social media and marketing </li></ul><ul><li>In depth experience of different social platform </li></ul><ul><li>Create a feedback cycle </li></ul><ul><li>Select the right platforms to use </li></ul><ul><li>Influence, ROI, Measurement </li></ul><ul><li>Put together a social media marketing plan </li></ul>
  39. 39. Social Media Intensive Course <ul><li>Who Should Attend </li></ul><ul><li>Marketing Professionals </li></ul><ul><li>Business Owners </li></ul><ul><li>Start-Ups </li></ul><ul><li>Managers or Executive Levels </li></ul>
  40. 40. Social Media Intensive Course <ul><li>Cost : $2550 over 3 installments ($850 per month)‏ </li></ul><ul><li>Duration : 12 weeks, 1 Full Day, Bi-Weekly </li></ul><ul><li>Venue, Date : TBC, (May, 2009)‏ </li></ul>