Operation Take Back the Media: IDF style

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How to talk about Israel and the IDF so people STFU and LISTEN

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  • I’m a single mom making her way in her adopted country.
  • Your turn.
  • Hasbara is a dirty word. It’s reacitonary.
  • How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
  • In other words, blog in other languages.
  • Identify: Who’s your target audience?Remember: Timezones. posting. Hedge your bets: Post more than once.“Vary your timezones” – Laura Ben David, NefeshB’Nefesh
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • What are soldiers listening to
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • Your turn.
  • Your turn.
  • Your turn.
  • Reach out to random bloggers – people you wouldn’t expect. Encourage them to open their own blogs.
  • Join sites that sonsor blogs. Like times of israel.
  • Reach out to random bloggers – people you wouldn’t expect. Encourage them to open their own blogs.
  • Your turn.
  • Your turn.
  • How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
  • Operation Take Back the Media: IDF style

    1. How to talk aboutIsrael and the IDFso people will STFULISTEN
    2. Who am I?Sarah Tuttle-Singer
    3. Who am I?
    4. Who am I?
    5. What War Zone?
    6. “BLOGGER. Noun: Term used to describe anyone with enough timeor narcissism to document every tedious bit of minutia fillingtheir uneventful lives. Possibly the most annoying thing aboutbloggers is the sense of self-importance they get after eventhe most modest of publicity. Sometimes it takes as little as areferral on a more popular bloggers website to set the lesserbloggers ego into orbit.”
    7. Journalist vs. BloggerJournalist vs. Blogger
    8. Sarah Tuttle-SingerGotta keep ‘em seperated…
    9. If you repeata lieoften enoughit becomesthe truth.
    10. Free Speechat its Finest
    11. N.O.T.H.I.N.G.
    12. Hope.
    13. H@$bara
    14. WhyBother?
    15. Why Bother?
    16. Why Bother?
    17. Why Bother?
    18. Identify your target(audience)
    19. Break it down.
    20. #sleeping vs. #winning
    21. Just the facts, ma’am
    22. #fail
    23. #fail
    24. #fail
    25. #fail
    26. What War Zone?
    27. What War Zone?
    28. What War Zone?
    29. What War Zone?
    30. What War Zone?
    31. What War Zone?
    32. What War Zone?
    33. What War Zone?iDF
    34. What War Zone?iDF
    35. What War Zone?
    36. What War Zone?
    37. What War Zone?
    38. What War Zone?
    39. What War Zone?
    40. What War Zone?
    41. What War Zone?
    42. TacticsState the Obvious
    43. What War Zone?
    44. TacticsState the ObviousKeep it Real
    45. TacticsState the ObviousKeep it Real
    46. TacticsState the ObviousKeep it Real
    47. What War Zone?
    48. Tactics State the Obvious Keep it Real Be Unexpected
    49. TacticsState the ObviousKeep it RealBe Unexpected
    50. TacticsState the ObviousKeep it RealBe Unexpected
    51. TacticsState the ObviousKeep it RealBe Unexpected
    52. TacticsState the ObviousKeep it RealBe Unexpected
    53. What War Zone?
    54. TacticsState the ObviousKeep it RealBe UnexpectedSee Things DifferentlyTwitter: BLOG 2.0
    55. TacticsSee Things Differently
    56. What War Zone?
    57. TacticsState the ObviousKeep it RealBe UnexpectedSee Things DifferentlyAND WHEN ALL ELSE FAILS…

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