Operation Take Back The Media

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How to talk about Israel without preaching to the choir, screaming, or getting an ulcer

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  • I’m a single mom making her way in her adopted country.
  • i’m a blogger with times of israel. Since my dad isn’t in the audience, here are a few of my favorite titles. You know what’s awesome about toi? Founding editor davidhorovitz and designer grigdavidovich are freaking geniuses: they created a news site that would be part news part blog – basically, an open platform where people who feel passionately about israel could write. 800 bloggers later, and site traffic is great.
  • And when times of israel decided to take on someone to do social media, I came on board. And I love it, because it’s a thriving platform to talk about israel in a genuine and dynamic way. Let me tell you why I care about this.
  • How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
  • I hate hasbara.
  • Identify: Who’s your target audience?Remember: Timezones. posting. Hedge your bets: Post more than once.“Vary your timezones” – Laura Ben David, NefeshB’Nefesh
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • Israel: Getting our solar power since the mid 20th century.
  • Whenever I feel like watching my Berkeley friends heads explode, I mention Tel Aviv’s gay friendly track record. It’s like a non issue here. Unlike San Francisco which has branded itself on this, Tel Aviv just… is. Openminded, C’est la vie lifestyle.
  • How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
  • Operation Take Back The Media

    1. How to talk aboutIsraelso people willLISTEN
    2. Who am I? Sarah Tuttle- Singer
    3. Who am I?
    4. Who am I?
    5. Who am I?
    6. Free Speechat its Finest
    7. Free Speechat its Finest
    8. WhyBother?
    9. WhyBother?
    10. WhyBother?
    11. Israel’s FB friends
    12. Israel’s FB friends
    13. Israel’s FB friends
    14. Israel’s FB friends
    15. Israel’s FB friends
    16. Israel’s FB friends
    17. Why Us?
    18. #sleeping vs. #winning
    19. Just the facts, ma’am
    20. #fail
    21. #fail
    22. #fail
    23. #fail
    24. What War Zone?
    25. What War Zone?
    26. What War Zone?
    27. What War Zone?
    28. TacticsState the Obvious“For a country that makes so much newsand noise in the international media,Israel is quite small.”-- David HorovitzFounding Editor,The Times of Israel
    29. TacticsState the ObviousKeep it Real
    30. TacticsState the ObviousKeep it Real
    31. TacticsState the ObviousKeep it Real
    32. TacticsState the ObviousKeep it Real
    33. Tactics State the Obvious Keep it Real Be Unexpected
    34. TacticsState the ObviousKeep it RealBe Unexpected
    35. TacticsState the ObviousKeep it RealBe Unexpected
    36. TacticsState the ObviousKeep it RealBe Unexpected
    37. TacticsState the ObviousKeep it RealBe Unexpected
    38. TacticsState the ObviousKeep it RealBe UnexpectedSee Things Differently
    39. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently
    40. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently
    41. TacticsState the ObviousKeep it RealBe UnexpectedSee Things DifferentlyThen, when all elsefails…
    42. BarRefaeli!

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