How to-use-pinterest-and-best-practices-by-expand-your-impact-nonprofit-marketing-blog

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How to-use-pinterest-and-best-practices-by-expand-your-impact-nonprofit-marketing-blog

  1. 1. with Kalamali Church, MPH
  2. 2. Introductions
  3. 3. Outline 1. What is Pinterest? 2. Pinterest’s Amazingness 3. How it Works 4. Best Practices 5. Conclusion
  4. 4. What Do We Know About Pinterest Already? Raise Your Hand if……
  5. 5. What is Pinterest? • Pin + Interest • Made up of Pinners, Boards, and Pins • Bulletin board of ideas and content • Very visual and image-oriented • Service & purchase-oriented
  6. 6. Why Is a Site with Images So Great? • 90% of information transmitted to brain is visual • Images are processed 60,000 times faster than text • Images are the highest form of engagement – Tweets w images 90% more likes, 150% more shares – Facebook w images 53% more likes, 104% more comments Source: 3M Corporation
  7. 7. Pinterest’s Amazingness • Drives NEW traffic • FASTEST growing • SEO Boosting • Top site for sales • 4th largest driver of traffic on the web • 70% of users go for inspiration on what to buy • 80% of content is re-shared
  8. 8. How it Works:
  9. 9. Example of a Pin User Site Traffic Click on the image-- go to the source!
  10. 10. Creating Your Pinterest Strategy • Intention? • Audience(s)? • Vibration? • Resources? • Content Marketing Plan • Sharing the Account • Networking & Community
  11. 11. Intention? • Business vs Personal • Website traffic • Blog posts • Purchases / Sales • Service-oriented • Video content • Other social media site promotion
  12. 12. Audience? Let’s Review ... • Who? – Interests – Passions – Questions • Pinterest Behavior? • Core Values? • How to communicate? Practice identifying target audience and core values with our e-book:
  13. 13. Practice: What’s the Vibration?
  14. 14. Resources? • Time to spend • Don’t get caught! • Prioritization Tips on organization and prioritization appear in the 10-Page Guide to Success
  15. 15. What is Content Marketing? Can anyone define from last time? ….
  16. 16. What is Content Marketing? A Unified system including various online media channels that work together to reach exponentially more people. Content = information shared • inspirational • helpful • serviceful
  17. 17. Creating Content: A Pin Plan • Title of Board • Board Description • Inviting other Pinners • Keywords (#’)s • Imagery and Creating Content • URL (Call to Action) Pin of a Min-Pin...
  18. 18. Pin Plan: The Right Pin Descriptions
  19. 19. Creating Content: You can Pin from a Website as you surf the internet for content or from your own site
  20. 20. Creating Pins for Success • IMAGERY – Infographics – Creative text (Quotes, How to’s, Checklists) – Colorful – High-quality (resolution 600 pixels works best) • Call to Action (CTA) – Pin this – Comment – Click here (URL)
  21. 21. Infographics
  22. 22. Creative Text
  23. 23. URL / Call-to-Action Source: Amy Porterfield.com
  24. 24. High-Quality Imagery
  25. 25. Dharmic Pinning • Image copyright • Article & Helpful Stock Photo Lists: http://expandyourimpact.org/2014/04/find-free-stock-photos- copyright-free/
  26. 26. SEO Checklist for Pins • Profile Name & URL address • Profile Description • Board Title • Board Description • First word in Pin Description • Keywords (#’s) in Pin Description • Pin URL or hyperlink • Image file name (Format: xxxxx-xx-xxxx)
  27. 27. Example of SEO for a Board
  28. 28. Examples of Keywords Pinterest allows spaces if you have a keyword phrase of 1-2 words: #ananda #self realization #kriya yoga #Yogananda #meditation #autobiography of a yogi
  29. 29. How to Edit a Pinterest Board
  30. 30. How to Edit a Pin for SEO
  31. 31. Magnetizing Your Website’s Success with Pinterest • Pin-It Button for your website (business.pinterest.com) • Pin-able header images • Videos!!! • Pinterest Tool Bar (help.pinterest.com) • Social Media icons – Website (footer/header) – Newsletters / Email – Ap for Facebook
  32. 32. Social Media Icons
  33. 33. Pin-Friendly Web Surfing
  34. 34. Networking & Community
  35. 35. Pinning Resources • Each Other! Ananda Pinterest Network List: http://www.anandawebservices.org/blog/networking/ananda- friends-on-pinterest-to-connect-with/ • Content creation tools: – Paint (easiest!) – Infogran – Pic Monkey – Canva – Screenflow (MAC) or Camtasia (PC) • Expand Your Impact Article: http://expandyourimpact.org/2013/03/into-to-pinterest-build- pinterest-network/
  36. 36. Conclusion • Be Pinspired • Be Dharmic • Channel a Higher Vibration • Sharing is Caring!
  37. 37. Affirmation I leave behind me both my failures and accomplishments. What I do today will create a new and better future, filled with inner joy.
  38. 38. Thank you! Additional articles, marketing templates & ex’s: www.ExpandYourImpact.org /store for E-Books
  39. 39. Questions? Email: ExpandYourImpact@gmail.com

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