Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Customer Experience and Personalisation

224 views

Published on

Slides from Customer Experience and Personalisation seminar jointly arranged by Exove and Acquia.

Published in: Technology
  • Be the first to comment

Customer Experience and Personalisation

  1. 1. Customer Experience and Personalisation EXOVE & ACQUIA 2017
  2. 2. 8:30 Breakfast 8:55 Welcome Janne Kalliola – CEO, Exove 9:00 Take your customers on 1:1 journey Simon Chapman – Senior Solutions Architect, Acquia 9:30 It’s nothing personal, but… Taina Arjanmaa – Service Design Lead, Exove Design 10:00 Wrap-up Janne Kalliola 10:05 Discussion and networking #exovedigi
  3. 3. Welcome to the seminar! #exovedigi @exove @acquia Provides the breakfast
  4. 4. Why personalisation matters? #exovedigi
  5. 5. We, as human beings, have an intrinsic need to be met as individuals. #exovedigi
  6. 6. And meeting human needs typically leads into a good business. #exovedigi
  7. 7. While it is also a very polite thing to do. #exovedigi
  8. 8. 9:00 Take your customers on 1:1 journey Simon Chapman – Senior Solutions Architect, Acquia
  9. 9. Take your customers on a 1:1 journey
  10. 10. 89% 87% 67%
  11. 11. Do you have a view of who your customers are? Do you know where your customers are in their journeys? Are you driving any customer engagement strategies to move them along their journeys? Do you have any success metrics / goals that you are trying to achieve?
  12. 12. ©2017 Acquia Inc. — Confidential and Proprietary
  13. 13. ©2017 Acquia Inc. — Confidential and Proprietary
  14. 14. ©2017 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary
  15. 15. ©2016 Acquia Inc. — Confidential and Proprietary
  16. 16. ©2017 Acquia Inc. — Confidential and Proprietary Thank You
  17. 17. 9:30 It’s nothing personal, but… Taina Arjanmaa – Service Design Lead, Exove Design
  18. 18. #exovedigi
  19. 19. #exovedigi
  20. 20. #exovedigi
  21. 21. #exovedigi
  22. 22. #exovedigi
  23. 23. 10-20% How accurate is marketing data? How accurate should it be? https://www.forbes.com/sites/quora/2017/07/05/how-accurate-is-marketing-data/#7cb4c18168e2 #exovedigi
  24. 24. 15% #exovedigi
  25. 25. #Exovedigi
  26. 26. #exovedigi
  27. 27. #exovedigi
  28. 28. Needs Secret wish Pain points Personal Actions
  29. 29. http://www.businessinsider.com/the-social-media-demographics-report-2017-8?r=US&IR=T&IR=T
  30. 30. https://www.ibm.com/cloud/garage/content/think/practice_personas/
  31. 31. https://app.xtensio.com/ #exovedigi
  32. 32. #exovedigi
  33. 33. https://www.badgermapping.com/blog/top-5-tips-sales-prospecting/ #exovedigi
  34. 34. #exovedigi
  35. 35. That was a lot of good stuff. #exovedigi
  36. 36. Now it is your turn. To put it into practice. #exovedigi
  37. 37. Christmas is the time of giving. We offer a free of charge survey and discussion on how to increase personalization in your business. Let’s talk further in the next couple of days, and arrange a face to face meeting in the first weeks of 2018. This process will be steered by our Head of Consulting, CTO and Design Director. Thank’s for your time and have a Happy Holiday Season! #exovedigi

×