Google AdWordsDon’t Panic and Carry On:What Google AdWords EnhancedCampaigns Mean for Your PPC
MICHAEL DURWINDIRECTOR OF MARKETINGmdurwin@exclusiveconcepts.com
MATTHEW UMBRODIRECTOR PAID SEARCHFounder PPCChatmumbro@exclusiveconcepts.com
AgendaDigital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions
AgendaDigital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions
Context Creates New Opportunities
Different Devices - Different Intent
Google AdWords Enhanced Campaigns
One Campaign to Rule Them All
Legacy Campaigns
Features
Mobile Specific Ads
Ad Extension Scheduling
Key Takeaways
Account Migration
Migration Deadline – mid-2013
You Can’t Avoid Mobile, Sorta
Tablets
Smart Ads
Advanced Ad Extensions
Adjust Bids by Location & Device
Mobile Device Bidding
Q&A
Q&AWatch your Inbox for an email coming from us soon…-   To Download this deck-   Watch a video of this webinar-   To lear...
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Google AdWords Enhanced Campaigns

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Google AdWords Enhanced Campaigns webinar covering Enhanced Campaigns' impact on PPC campaigns.

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Google AdWords Enhanced Campaigns

  1. 1. Google AdWordsDon’t Panic and Carry On:What Google AdWords EnhancedCampaigns Mean for Your PPC
  2. 2. MICHAEL DURWINDIRECTOR OF MARKETINGmdurwin@exclusiveconcepts.com
  3. 3. MATTHEW UMBRODIRECTOR PAID SEARCHFounder PPCChatmumbro@exclusiveconcepts.com
  4. 4. AgendaDigital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions
  5. 5. AgendaDigital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions
  6. 6. Context Creates New Opportunities
  7. 7. Different Devices - Different Intent
  8. 8. Google AdWords Enhanced Campaigns
  9. 9. One Campaign to Rule Them All
  10. 10. Legacy Campaigns
  11. 11. Features
  12. 12. Mobile Specific Ads
  13. 13. Ad Extension Scheduling
  14. 14. Key Takeaways
  15. 15. Account Migration
  16. 16. Migration Deadline – mid-2013
  17. 17. You Can’t Avoid Mobile, Sorta
  18. 18. Tablets
  19. 19. Smart Ads
  20. 20. Advanced Ad Extensions
  21. 21. Adjust Bids by Location & Device
  22. 22. Mobile Device Bidding
  23. 23. Q&A
  24. 24. Q&AWatch your Inbox for an email coming from us soon…- To Download this deck- Watch a video of this webinar- To learn more about our PPC services- Download our PPC and Google Shopping brochures- Sign up for Google Shopping WebinarFeel free to share anything you’ve learned here or visit our website: www.exclusiveconcepts.comThank you!

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