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Top 10 Website Optimization Tips

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Top 10 website optimization tips cover "easy to understand" and "do yourself approach" to optimize your website.

Get ready your website for free traffic from search engines.

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Top 10 Website Optimization Tips

  1. 1. Top 10 Website Optimization Tips Prepared by: www.excelfish.com
  2. 2. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Introduction </li></ul><ul><li>Features </li></ul><ul><li>Index </li></ul><ul><li>Closure </li></ul>
  3. 3. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Introduction: </li></ul><ul><li>Website could become your most prominent tool to enhance business in competitive market. Today, website is not limit to print on business cards and other marketing collaterals but your website must be visible in search engines. </li></ul><ul><li>It is very important to have presence on Internet to get the competitive advantage and reach to potential customers through online. And search engines are one of the most prominent medium to promote your business online. </li></ul><ul><li>Today, approximate 83% customers are finding information on Internet to purchase products. And if your website is not visible in search engines probably you loss potential business. </li></ul><ul><li>Read our small presentation on “Website Optimization Tips” and get ready your website for free traffic. </li></ul>
  4. 4. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Features: </li></ul><ul><li>10 tips to optimize your website </li></ul><ul><li>Do yourself approach </li></ul><ul><li>Easy to understand </li></ul>
  5. 5. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Index of website optimization tips: </li></ul><ul><li>1. Analyze your target market and competitors. </li></ul><ul><li>2. Analyze your website from users and search engine perspective. </li></ul><ul><li>3. Keywords research and selection. </li></ul><ul><li>4. Optimize Title & Meta tags for each page. </li></ul><ul><li>5. Optimize Header tags for each page. </li></ul><ul><li>6. Optimize content for each page. </li></ul><ul><li>8. Add Google Analytics code in each page. </li></ul><ul><li>9. Build traffic and external quality links. </li></ul><ul><li>10. Create reports. </li></ul>
  6. 6. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 1: Analyze your target market and competitors. </li></ul><ul><li>Who are your customers? </li></ul><ul><li>Is your customers’ base globally or locally? </li></ul><ul><li>How your customers may search your products or services? </li></ul><ul><li>Who are your nearest competitors? </li></ul><ul><li>What is the USP of your competitors? </li></ul><ul><li>How you can differentiate your products or services over competitors? </li></ul>
  7. 7. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 2: Analyze your website from users and search engine perspective. </li></ul><ul><li>• Is your website having in-line Java scripts and CSS validations? </li></ul><ul><li>• Is your website having flash intro? </li></ul><ul><li>• Do you feel struggle to reach “contact us” page? </li></ul><ul><li>• Does your website take more time to download in browser? </li></ul><ul><li>• Is your website compatible for all browsers? </li></ul><ul><li>• Do you get any “page not found” error page? </li></ul><ul><li>• Is content of your website in image? </li></ul><ul><li>• Is ALT tags not available on images? </li></ul><ul><li>• Is your website having Frame? </li></ul><ul><li>Is text is not clearly visible for users? </li></ul><ul><li>• Is your website having duplicate content? </li></ul><ul><li>If your answer is “Yes” for above questions, probably your website is not designed for users and search engines. </li></ul>
  8. 8. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 3: Keywords research and selection. </li></ul><ul><li>Optimization begins with keywords research and selection. Wisely selection of keywords help you drive qualified visits to your website and boost conversion rates too. </li></ul><ul><li>WordTracker and Google AdWords Keywords are most popular keywords research tool for any successful Internet Marketing campaigns. Just enter the name of your products or services and get the list of popular search keywords. </li></ul><ul><li>As broad keywords you target as big competition and timeframe getting top 10 rankings. While as narrow keywords you target, as less competition and shorter time in top 10 rankings. </li></ul>
  9. 9. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 4: Optimize Title & Meta tags for each page. </li></ul><ul><li>The title tag is what the user will see at the top of the browser window, as well as in the search results as the linked title to your Web page and Meta description is a summary of your website. </li></ul><ul><li>Title & Meta tags are most important part in website optimization. When user enter a keyword in search engine box and hit the submit button, displaying results are pulled from Title & Meta of website. </li></ul><ul><li>If Title & Meta is keywords rich, concise and containing effective message, your website has more chance to rank high and drive more users to your website. </li></ul><ul><li>Make sure that Title & Meta description is unique for each page. </li></ul>
  10. 10. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 5: Optimize Header tags for each page. </li></ul><ul><li>Header tags a.k.a. H1 tag - an important elements in website optimization. </li></ul><ul><li>Write keywords rich, short and page relevant H1 tag. </li></ul><ul><li>Include your H1 tag prominently at the beginning the content and ideally after the <body> tag. </li></ul>
  11. 11. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 6: Optimize content for each page. </li></ul><ul><li>Write at least 200 words on your product or service for each page. </li></ul><ul><li>Content must be unique and contains keywords. </li></ul><ul><li>Content should begins with keywords. </li></ul><ul><li>Content should not copied from other site’s pages or external sites. </li></ul><ul><li>Use bullets, italic, bold wherever it requires to improves readability of users. </li></ul>
  12. 12. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 7: Create search engine sitemap and submit in search engines. </li></ul><ul><li>Search engine sitemap a.k.a. sitemap.xml intimates search engines to index web pages. Your website must have sitemap.xml and submitted in Google Webmaster Tools. </li></ul><ul><li>Sitemap.xml should be at the root level on web server where index.html or default.html file may available. In other way URL of your sitemap.xml should be like </li></ul><ul><li>www.excelfish.com/sitemap.xml . </li></ul>
  13. 13. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 8: Add Google Analytics code in each page. </li></ul><ul><li>Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. </li></ul><ul><li>Steps to add GA code: </li></ul><ul><li>Create an account in Google Analytics and profile for your website. </li></ul><ul><li>Copy the code and place in each page of your website. </li></ul><ul><li>Create a goals and funnels to review leads or sales report. </li></ul>
  14. 14. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 9: Build traffic and external quality links. </li></ul><ul><li>Articles / Press releases writing and submission </li></ul><ul><li>Write articles of 400 words around your business and submit them in popular article directories like ezinearticles.com. </li></ul><ul><li>The same way, you can write a press release on your business and submit them in popular PR directories like prlog.org. </li></ul><ul><li>Prepare a good signature that can describe about you or your business in few words. You can also give URL of your website so interested visitors can visit your website for more information. </li></ul><ul><li>Cont…. </li></ul>
  15. 15. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Submit website in quality directories </li></ul><ul><li>Write keywords rich title and brief description about your products or services. Create multiple copies of Title & description to submit in business directories. </li></ul><ul><li>Submit your website in high quality directories like dmoz.org etc. Such directories have high traffic and Google PageRank. If your website is listed in these directories, your website can drive good traffic and get Google PageRank. </li></ul>
  16. 16. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Tip 10: Create reports </li></ul><ul><li>Prepare an excel file and list down all targeted keywords. </li></ul><ul><li>Check the ranking report on monthly bases. </li></ul><ul><li>Also, help of Google Analytics, you can prepare a traffic report like unique visits, top landing pages, top traffic driven keywords, visitors’ demography and more. </li></ul>
  17. 17. Top 10 Website Optimization Tips by www.excelfish.com <ul><li>Closure: </li></ul><ul><li>• Discussed tips are the ways to generate free traffic to your website. </li></ul><ul><li>• Apply these website optimization tips at your own risk. </li></ul><ul><li>• Presentation is prepared by Excel Fish Team and all rights are reserved by Excel Fish and third parties (mentioned third parties resources wherever is required.) </li></ul><ul><li>• Reproduction or circulation for any commercial purpose is prohibited and require prior permission by email. </li></ul><ul><li>Prepared by: </li></ul><ul><li>Excel Fish </li></ul><ul><li>www.excelfish.com </li></ul><ul><li>Info.excelfish.com </li></ul><ul><li>Feel free to contact us if you have any queries or comments. </li></ul>
  18. 18. <ul><li>Thank You </li></ul>

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