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The time is finally here for Social Media as a mission critical contributor to B2B technology sales. Here's our presentation on how Social Media’s reputation went from “That’s really more for consumers” to “We made millions of dollars in technology sales through social media” – all in the last twelve to eighteen months.
Delta Channel Services - North America hosted a Webinar on this timely topic. Kathy Tito, a recognized social media expert, discussed the impact and implementation of social media on B2B technology--not only marketing but also sales campaigns. She also provided sound advice on how to implement and sustain social media as corporate strategy.
Deploying Social Media as a vital part of a corporate marketing and sales mix will significantly improve the way IT companies communicate with their prospects through their Channel Partners in the B2B Enterprise space. The most dynamic global organizations are taking advantage of this cost effective medium in their channel marketing programs to establish strategic and competitive market positioning.