ShipCompliant Trends2013 Direct Shipping ReportWhere are the opportunities?Winery Business Intelligence
ShipCompliant Trendswww.shipcompliant.com/trends• Wine volumes (by case and by value)• Wine shipping prices• Where DTC wine is coming from• Where DTC wine is going to• Which varietals are selling more
ShipCompliant Trendswww.shipcompliant.com/trends• ShipCompliant//Wines & Vinescollaboration• This model represents DtC shipmentsfor all 7,400+ U.S. wineries• Statistical projections arerepresentative of all wineries bysize, location and bottle price level.• Our representative sample and multiplestratifications are projected into thetotal market
ShipCompliant Trendswww.shipcompliant.com/trendsQ4 2012 SALES DESTINATIONS BY VOLUME
ShipCompliant Trendswww.shipcompliant.com/trendsTIPS ON GROWTH• Protect your License• Direct shipping licenses take time• The DTC Market is NOT the Wholesale / 3-tier market• What you sell• How you sell it• Be smart about your marketing• What provides the most bang for the buck?• When to spend resources? (hint: Sep-Dec)
ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCE• What is Business Intelligence?• Why does it matter to you?• What’s available to you?
ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCESee what isselling the most
ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCEWhere are youSelling?
ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCESome ideas…• “Click-to-Deliver” Rates• Prices Year-over-Year• Order Sources• Top Customers• Exceptions to your Rules