State of industry 2013 by ShipCompliant

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ShipCompliant report outlines trends in the direct-to-consumer segment of the wine industry.

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State of industry 2013 by ShipCompliant

  1. 1. ShipCompliant Trends2013 Direct Shipping ReportWhere are the opportunities?Winery Business Intelligence
  2. 2. ShipCompliant Trendswww.shipcompliant.com/trends• Wine volumes (by case and by value)• Wine shipping prices• Where DTC wine is coming from• Where DTC wine is going to• Which varietals are selling more
  3. 3. ShipCompliant Trendswww.shipcompliant.com/trends• ShipCompliant//Wines & Vinescollaboration• This model represents DtC shipmentsfor all 7,400+ U.S. wineries• Statistical projections arerepresentative of all wineries bysize, location and bottle price level.• Our representative sample and multiplestratifications are projected into thetotal market
  4. 4. ShipCompliant Trendswww.shipcompliant.com/trends
  5. 5. ShipCompliant Trendswww.shipcompliant.com/trends11.4% Growth in Volume10.1% Growth in ValueSONOMA
  6. 6. ShipCompliant Trendswww.shipcompliant.com/trends
  7. 7. ShipCompliant Trendswww.shipcompliant.com/trends
  8. 8. ShipCompliant Trendswww.shipcompliant.com/trends
  9. 9. ShipCompliant Trendswww.shipcompliant.com/trends
  10. 10. ShipCompliant Trendswww.shipcompliant.com/trends
  11. 11. ShipCompliant Trendswww.shipcompliant.com/trends
  12. 12. ShipCompliant Trendswww.shipcompliant.com/trends
  13. 13. ShipCompliant Trendswww.shipcompliant.com/trendsQ4 2012 SALES DESTINATIONS BY VOLUME
  14. 14. ShipCompliant Trendswww.shipcompliant.com/trendsTIPS ON GROWTH• Protect your License• Direct shipping licenses take time• The DTC Market is NOT the Wholesale / 3-tier market• What you sell• How you sell it• Be smart about your marketing• What provides the most bang for the buck?• When to spend resources? (hint: Sep-Dec)
  15. 15. ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCE• What is Business Intelligence?• Why does it matter to you?• What’s available to you?
  16. 16. ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCESee what isselling the most
  17. 17. ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCEWhere are youSelling?
  18. 18. ShipCompliant Trendswww.shipcompliant.com/trendsWINERY BUSINESS INTELLIGENCESome ideas…• “Click-to-Deliver” Rates• Prices Year-over-Year• Order Sources• Top Customers• Exceptions to your Rules
  19. 19. ShipCompliant Trendswww.shipcompliant.com/trendsTHANK YOU!Join our Trends Mailing ListKen Vasko, Senior Managerken@shipcompliant.com303-996-2359

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