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Using social media in the consultation process

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Using social media in the consultation process. A look at where online can support the traditional, offline process. Focusing on housing developers.

Published in: Marketing, Technology, Business
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Using social media in the consultation process

  1. 1. SOCIAL MEDIA & PUBLIC CONSULTATION EMILY TORJUSSEN Wednesday, 1 January 14
  2. 2. Traditionally, Public Consultation happens ‘offline’ where the ‘usual suspects’ attend http://www.flickr.com/photos/pwkrueger/7564456556/ Wednesday, 1 January 14
  3. 3. Generally, it is an opportunity for locals to express their reasons why the new development should their community Wednesday, 1 January 14 not be built in
  4. 4. And for the developer to build relationships with that community to demonstrate why and how it could benefit their community Wednesday, 1 January 14
  5. 5. As this happens ‘offline’, the usual group of people attend these events. http://www.flickr.com/photos/doug88888/2953428679 Wednesday, 1 January 14
  6. 6. There is a reluctancy for the developers to move this consultation process onto social channels. Why? Because they feel they will lose control Wednesday, 1 January 14
  7. 7. BUT if they did; the benefits could easily outweigh the initial fear.. Wednesday, 1 January 14
  8. 8. Benefits Reasons to use social media in the consultation process http:image: //www.flickr.com/photos/michaeljosh/4424657745/sizes/l/ Wednesday, 1 January 14
  9. 9. Find supporters Wednesday, 1 January 14
  10. 10. Disseminate Information – Avoid Rumours http://www.flickr.com/photos/kazzajimmy/ Wednesday, 1 January 14
  11. 11. • Raise awareness Raise Awareness http://www.flickr.com/photos/pyogenes_gruffer/3750675818 Wednesday, 1 January 14
  12. 12. Collect demographic data about supporters and opponents http://www.flickr.com/photos/suda/ Wednesday, 1 January 14
  13. 13. Demonstrate a willingness to engage in dialogue Wednesday, 1 January 14
  14. 14. Because the opposition are already using it and you cannot control that Wednesday, 1 January 14
  15. 15. Develop a social media strategy for your consultation Wednesday, 1 January 14
  16. 16. Listen Resource Policy Respond Motivate Wednesday, 1 January 14 Text
  17. 17. • Listen; who is saying what? What do their personal networks look like? • Resource; who is available to help you deliver the strategy? • Policies; be clear about how to use social platforms. What are you willing to do or not do? • Respond; use the correct language and talk to your networks • Motivate; listen and show understanding for those who will be willing to support you Wednesday, 1 January 14
  18. 18. •A few key principles A few key principles Wednesday, 1 January 14
  19. 19. • Social media activity will not replace traditional methods of consultation • Everything can be shared; be transparent but remember conversation isn't private • Be human; people want to deal with people • Don’t • Give get into arguments people information so that they can make up their own mind Wednesday, 1 January 14
  20. 20. • Consider Wednesday, 1 January 14 all platforms all platforms Consider
  21. 21. Wednesday, 1 January 14
  22. 22. In Summary Find supporters, avoid rumours, raise awareness, collect data, show willingness and have a plan Wednesday, 1 January 14
  23. 23. For more updates, follow @ewilko Wednesday, 1 January 14

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