Google Algorithm Changes: Panda vs. Penguin

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A quick overview of the evolution from Google Panda to Google Penguin, and which steps to look at next to protect your site from future search engine changes.

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Google Algorithm Changes: Panda vs. Penguin

  1. 1. Google Algorithm ChangesPanda vs. Penguin Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 1
  2. 2. Date Released February 23, 2011 April 24, 2012 Source: http://www.seomoz.org/google-algorithm-change E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 2
  3. 3. Percentage of Results Affected Approx. 12% Approx. 3.1% (English Queries) Source: http://www.seomoz.org/google-algorithm-change E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 3
  4. 4. Targets Sources: http://www.ewebmarketing.com.au/blog/google-springs-panda-algorithm/; http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/ E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 4
  5. 5. How Sites Were Affected Sources: http://www.ewebmarketing.com.au/blog/how-google-panda-hooked-up-web-design-and-seo/ http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/ E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 5
  6. 6. Recommended Changes for Panda Source: http://www.ewebmarketing.com.au/blog/google-and-seo-what-we-predict-for-the-future/ E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 6
  7. 7. Recommended Changes for Penguin Source: http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/ E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 7
  8. 8. Future Proofing for the Next Change E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 8
  9. 9. Thank You ewebers ewebmarketing Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 9
  10. 10. www.ewebmarketing.com.au Call 1300 785 122Sydney Office Ph: (02) 9438 5633Level 2, 20 Chandos Street Fax: (02) 9436 0081St Leonards 2065 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 10

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