9 Ways To Plan Your Content

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Some quick tips to how to sit down and plan your content before you spend any marketing dollars!

For the full list of content writing tips, visit: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/

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9 Ways To Plan Your Content

  1. 1. 9 Ways to Plan Your Content
  2. 2. #1 Set goals
  3. 3. Maybe not like this one (shows displaced goal netting)
  4. 4. For each piece of content
  5. 5. What action do you want your audience to take?
  6. 6. What action do you want them to take? Read your page?
  7. 7. What action do you want them to take? Read your page? Leave a Comment?
  8. 8. What action do you want them to take? Read your page? Leave a Comment? Sign Up?
  9. 9. What action do you want them to take? Read your page? Leave a Comment? Sign Up? Download?
  10. 10. What action do you want them to take? Read your page? Leave a Comment? Sign Up? Download? Or Make an enquiry?
  11. 11. #2 Set KPI’S
  12. 12. Once your goals are set
  13. 13. Measure their performance
  14. 14. For example, downloading and other ‘events’ can easily be tracked in Google Analytics
  15. 15. For example, downloading and other ‘events’ can easily be tracked in Google Analytics with a few snippets of code. https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1136922
  16. 16. #3 Use an editorial calendar
  17. 17. If you have multiple categories, products or services,
  18. 18. creating an editorial calendar is a great way to evenly publish content based on your core business.
  19. 19. #4 Use existing calendar dates
  20. 20. It’d be a crime NOT to take advantage of key holidays!
  21. 21. Other dates: - Public Holidays [Australia day] - International days [International speak like a pirate day]
  22. 22. Other dates: - Key industry dates [Boxing day sales] - Special weekly posts [Happy Friday]
  23. 23. #5 Use personas
  24. 24. Writing becomes easier…
  25. 25. when you know who your audience is.
  26. 26. By creating personas….
  27. 27. You can set a consistent tone in your messaging and appeal to a broad range of readers
  28. 28. HubSpot wrote a great piece about creating marketing personas for conttent marketing.
  29. 29. #6 Consult stakeholders
  30. 30. Which areas of the business do they want to be pushing through content writing and SEO?
  31. 31. Example: Product 1, Product 2, Marketing, Sales, Specials…
  32. 32. #7 Research
  33. 33. It’s great to read other blogs for inspiration…
  34. 34. but be sure to double check your facts before sharing what another blog has told you.
  35. 35. If you want to be authoritative, don’t make the mistake of not cross-checking your facts
  36. 36. #8 Plan for Devices
  37. 37. with the rising use of mobile and tablet devices
  38. 38. It is more important than ever to ensure that your website and other pieces of content are accessible and responsive to the various screen resolutions Image credit: http://www.responsivedesignchecker.c om/images/int1.jpg
  39. 39. And finally…
  40. 40. #9 Plan Structure
  41. 41. Start with the headings to list the topics you want to write about
  42. 42. and then fill the content in between.
  43. 43. By doing so, you stay on topic and stay relevant to your headline.
  44. 44. So to recap…
  45. 45. Set goals Set KPIs Use an editorial calendar Use existing calendar dates Use Personas Consult with Stakeholders Research Plan for devices Plan the structure
  46. 46. Thank you (now get planning!)
  47. 47. FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
  48. 48. Image Credits: goals by telemetry9 http://www.flickr.com/photos/telemetry9/3320043892/ (Attribution/Share Alike License) stairways to ? (cc) by marfis75 http://www.flickr.com/photos/marfis75/6487647149/ (Attribution/Share Alike License) Calendar Card - January by Joe Lanman http://www.flickr.com/photos/joelanman/366190064/ (Attribution License) Wanted: Santa Claus by kevin dooley http://www.flickr.com/photos/pagedooley/3124443099/ (Attribution License) Madonna Galore / Million Visions by Village9991 http://www.flickr.com/photos/village9991/2329405200/ (Attribution/Share Alike License) GN7_0964-2 by IRRI Images http://www.flickr.com/photos/ricephotos/9399568672/ (Attribution License) North Carolina's research triangle: spearhead of a scientific approach in the development of modern science industries, page 24 (1950s) by Government & Heritage Library, State Library of NC http://www.flickr.com/photos/statelibrarync/6126465911/ (Attribution License) the iOS family pile (2012) by Blake Patterson http://www.flickr.com/photos/blakespot/6860486028/ (Attribution License) http://www.responsivedesignchecker.com/images/int1.jpg Welcome to the Vehicle Assembly Building (VAB) by Steve Jurvetson http://www.flickr.com/photos/jurvetson/6930947684/ (Attribution License)

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