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10 Ways to Use Keywords


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10 ways to use and approach keywords when writing digital content.

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10 Ways to Use Keywords

  1. 1. 10 Ways to Use Keywords
  2. 2. #1: Use user-friendly keywords • Who will want to share an article with their friends that is stuffed with keywords and irrelevant content written for the search engines? • Social matters in SEO, and so should the value of your content. • Image credit: 0/155554663/
  3. 3. #2: Using keywords is OK • It’s good practice including the keyword at least once in the title and once in the main body of content. Both search engines and users will instantly know what your page is about and reaffirms that they are reading the right page for their search. • Image credit: 5440123405/sizes/l/
  4. 4. #3: Forget keyword density • Unless you want to create copy that’s hard to digest. • Image credit: 888824/
  5. 5. #4: Be Original • Copying and pasting from other sites will only be seen as duplicate content, and harm your SEO campaign. • Image credit: 7739/
  6. 6. #5: Research Monthly Searches • Use Google Adwords keyword planner to see how much search traffic and competition your keyword receives based on AdWords data. Remember to use exact phrase and to select the right country you’re targeting.
  7. 7. #6: Don’t Get Hung Up On Exact Match • Mix it up with related search terms. I recommend using a tool such as in conjunction with Google Adwords to find alternate keyword choices.
  8. 8. #7: Source your keywords from internal search • If you have a search function on your blog, set up and configure site search in analytics. This will help uncover keywords/content that users are looking for once they are on your site. • Image credit: 73/
  9. 9. #8: Love the long tail • If your keywords are broad and competitive, creating new content will be an uphill journey. Add more search traction by going for the longer tail search. • Image credit: 8861296/
  10. 10. #9: Use keywords in the URI • If your blogging platform allows you to alter blog post URLs, change your URIs to be more keyword specific. • Just remember the URI needs to reflect the content in your post, so sometimes exact match keywords may not be appropriate. Use your judgement here. • Image credit: 554314981/
  11. 11. #10: Target existing keywords • Use a search tool like SEM Rush to analyse keywords that you currently rank for. • You can also perform searches on your competitors to see what keywords they’re ranking for. • Image credit: 262375/
  12. 12. That’s all ten. (We’re sure you can think of more… )