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Product Brand dd/mm/yy DD0123 £xx,xxx Creative Brief Workshop

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Product Brand dd/mm/yy DD0123 £xx,xxx Creative Brief Workshop

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Product Brand dd/mm/yy DD0123 £xx,xxx Budget Big Idea/Product/Event/Tool/Widget/Advertising/Website/Email & what sort of places will it appear? Format/Media hh:mm dd/mm/yyyy Deadlines Have you engaged R&I? R&I Technical Have you engaged technical? Have you engaged an IA? IA Planner Who is the primary planner? Who is the primary producer? Producer Is there anything that just HAS to be included in the creative solution? Adaptability for multiple languages, inclusion of logo, space for third party advertising, existing creative lines etc Creative mandatories Are there any inspirational websites, campaigns, artworks, programmes, whatever, that will help the creative teams Creative inspiration Are there any detailed consumer facts and figures that will help the teams get to a creative idea? Audience specifics

Product Brand dd/mm/yy DD0123 £xx,xxx Budget Big Idea/Product/Event/Tool/Widget/Advertising/Website/Email & what sort of places will it appear? Format/Media hh:mm dd/mm/yyyy Deadlines Have you engaged R&I? R&I Technical Have you engaged technical? Have you engaged an IA? IA Planner Who is the primary planner? Who is the primary producer? Producer Is there anything that just HAS to be included in the creative solution? Adaptability for multiple languages, inclusion of logo, space for third party advertising, existing creative lines etc Creative mandatories Are there any inspirational websites, campaigns, artworks, programmes, whatever, that will help the creative teams Creative inspiration Are there any detailed consumer facts and figures that will help the teams get to a creative idea? Audience specifics

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