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Product Brand dd/mm/yy DD0123 GREAT! Creative Brief Workshop

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Product Brand dd/mm/yy DD0123 GREAT! Creative Brief Workshop

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Product Brand dd/mm/yy DD0123 GREAT! Brand Proposition Choose British: Overseas foreign imports might look great on the outside, but under the skin is lurking fruit based demons: Pesticides & Herbicides Genetic engineering for size and colour decreases taste 1000s of Carbon Miles Where as British apples, whilst slightly uglier, are natural and tasty – and beautiful because of it. Why would they? What do we want people to do? How should we tell them? What is the one key insight What do we want to achieve?

Product Brand dd/mm/yy DD0123 GREAT! Brand Proposition Choose British: Overseas foreign imports might look great on the outside, but under the skin is lurking fruit based demons: Pesticides & Herbicides Genetic engineering for size and colour decreases taste 1000s of Carbon Miles Where as British apples, whilst slightly uglier, are natural and tasty – and beautiful because of it. Why would they? What do we want people to do? How should we tell them? What is the one key insight What do we want to achieve?

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