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Product Brand dd/mm/yy DD0123 TOO Creative Brief Workshop

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Product Brand dd/mm/yy DD0123 TOO Creative Brief Workshop

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Product Brand dd/mm/yy DD0123 TOO MUCH SCIENCE Brand Proposition Why would they? What do we want people to do? How should we tell them? What is the one key insight We want to motivate health fanatics to ingest 33.3% of their antioxidants/vitaminC from locally grown british apples (we want to do this to increase the perception and sales of local grown brit apples) What do we want to achieve?

Product Brand dd/mm/yy DD0123 TOO MUCH SCIENCE Brand Proposition Why would they? What do we want people to do? How should we tell them? What is the one key insight We want to motivate health fanatics to ingest 33.3% of their antioxidants/vitaminC from locally grown british apples (we want to do this to increase the perception and sales of local grown brit apples) What do we want to achieve?

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