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Brand Proposition Whatever the client Creative Brief Workshop

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Brand Proposition Whatever the client Creative Brief Workshop

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Brand Proposition Whatever the client said in the last meeting, probably something generic. What do we want to achieve? This is the space to write lots of flashy and EXCITING words to inspire the creative's. Use different type fonts if possible. Don’t be afraid of listing multiple conflicting objectives either. What is the one key insight Fill this space with as many irrelevant facts as possible. If you can stretch it out to six or seven paragraphs, do. What do we want people to do? You will be tempted to write “buy more stuff” here. Don’t. Instead go for something vague and unobtainable like “feel like the first time they had a bath” or “recall a fond memory of the old five pence piece”. How should we tell them? Make sure you include the word “social” in this section so you can enforce a Facebook group and Twitter hash tag. Why would they? Because product X is “The worlds most something product.” If anyone questions it or asks why, just repeat yourself until they go away.

Brand Proposition Whatever the client said in the last meeting, probably something generic. What do we want to achieve? This is the space to write lots of flashy and EXCITING words to inspire the creative's. Use different type fonts if possible. Don’t be afraid of listing multiple conflicting objectives either. What is the one key insight Fill this space with as many irrelevant facts as possible. If you can stretch it out to six or seven paragraphs, do. What do we want people to do? You will be tempted to write “buy more stuff” here. Don’t. Instead go for something vague and unobtainable like “feel like the first time they had a bath” or “recall a fond memory of the old five pence piece”. How should we tell them? Make sure you include the word “social” in this section so you can enforce a Facebook group and Twitter hash tag. Why would they? Because product X is “The worlds most something product.” If anyone questions it or asks why, just repeat yourself until they go away.

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