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Ad:Tech Campaign strategy in the digital world

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An updated version of my Campaign strategy for the digital world presentation. As aired at ad:tech on 23rd September 2009. Links to examples are included in the notes.

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Ad:Tech Campaign strategy in the digital world

  1. 1. Campaign Strategy in the digital world Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com
  2. 2. DIGITAL BRIEF
  3. 3. =
  4. 4. =
  5. 5. DIGITAL
  6. 6. DIGITAL
  7. 7. =
  8. 8. The world is now digital, not marketing
  9. 17. Advertising Ideas Ideas that can be advertised
  10. 18. <ul><li>thanks </li></ul><ul><li>www.daredigital.com </li></ul><ul><li>www.ewarwoowar.com </li></ul><ul><li>www.thisisanad.com </li></ul><ul><li>twitter.com/ewarwoowar </li></ul>

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