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Unleashing The Tribe: small passionate communities

  1. EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
  2. UNLEASHING THE TRIBE EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
  3. Ordinary tools, extraordinary effects
  4. The technology itself is not transformative. It’s school, the pedagogy, that is transformative Tanya Byron
  5. Tools don’t get socially interesting until they get technologically boring Clay Shirky
  6. Ordinary tools, extraordinary effects Change happens when people feel HSBC Student Bank Charges comfortable using technology in their daily lives
  7. 90% 15-25 year olds have visited their socal network in the past month
  8. 3rd biggest country in the world: MySpace
  9. When we call something intuitive we often mean familiar Esther Dyson
  10. PhDs: Dissertation or YouTube?
  11. Johnny Lee Head Tracking with a Wii
  12. Johnny Lee Head Tracking with a Wii
  13. Johnny Lee Head Tracking with a Wii
  14. Johnny Lee Head Tracking with a Wii
  15. Helping the barely motivated become activists
  16. 113m blogs tracked by Technorati.com
  17. 2 /sec new blogs every second
  18. 17.5 new blog posts every second
  19. Helping the barely motivated become activists We can do things for strangers at The Bebo Boomers low enough cost to Making the remarkable easy make that behaviour attractive. (Flickr, Google Earth, Flickrfly)
  20. The Bebo Boomers
  21. The Bebo Boomers
  22. How many ‘friends’ do you really have? The Roman Legion Goretex Dunbar’s Law
  23. My 481 bestest friends
  24. Persistence - everything (-one): Google, Facebook
  25. Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr
  26. Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC
  27. Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC Invisible audiences - friends and contacts - “the former audience” danah boyd
  28. Mobility, shared awareness
  29. Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
  30. “Shared awareness” You don’t have to ‘part of’ a group Flashmobs to be part of something bigger. Dodgeball Twitter communities
  31. “Shared awareness” It’s not about sheer scale Dodgeball & Twitter communities Leipzig, The Berlin Wall, Ice-cream Columbia, Vista
  32. Participation culture
  33. Participation culture
  34. Secret Spaces Mobile, SMS, IM
  35. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc
  36. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc
  37. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc
  38. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc
  39. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc
  40. We’re all below average
  41. We’re all “below average” users Power-Law Distribution Quick tour of Flickr
  42. Power Law Distribution
  43. Power Law Distribution
  44. #1 Contributor: 238 photos Power Law Distribution
  45. #1 Contributor: 238 photos #2 Contributor: 158 photos Power Law Distribution
  46. #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Power Law Distribution
  47. #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Power Law Distribution
  48. #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Mode: 1 Power Law Distribution
  49. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
  50. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
  51. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
  52. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
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