Newcastle graduates of the last decade (gold) the digital generation?

1,910 views

Published on

A presentation given to Graduates Of the Last Decade from Newcastle University, in The Hospital Club, London, April 16th.

The main areas: there is huge potential for investment in digital media ideas, particularly in the North of the UK; part of this is understanding that mobile and gaming constitute a mindset as well as interesting technologies and platforms on which to develop; your personal reputation is as important as your ideas - make sure you're not just Googleable thanks to the legwork you've done building a digital profile, but thanks to the positive contributions you make to your communities.

Published in: Technology
  • Be the first to comment

Newcastle graduates of the last decade (gold) the digital generation?

  1. 1. The Digital Generation? Ewan McIntosh notosh.com digital media | education N o Tosh Limited digital media | education
  2. 2. The reality of the long tail
  3. 3. Ideas submitted Ideas ‘spec’-ed out Ideas accepted
  4. 4. The idea exists The idea can’t make money The team can’t do it
  5. 5. Coming up with good ideas N o Tosh Limited digital media | education
  6. 6. N o Tosh Limited digital media | education
  7. 7. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers N o Tosh Limited digital media | education
  8. 8. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc N o Tosh Limited digital media | education
  9. 9. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc N o Tosh Limited digital media | education
  10. 10. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc N o Tosh Limited digital media | education
  11. 11. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc N o Tosh Limited digital media | education
  12. 12. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Data Spaces o Tosh Sunshine Foundation, data.gov.uk, etc N Limited digital media | education
  13. 13. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Data Spaces o Tosh Sunshine Foundation, data.gov.uk, etc Watching Spaces Television, Gigs, Theatre, Public RSS Readers etc N Limited digital media | education
  14. 14. Mobile: 4.6 billion mobile phone users (versus 2 billion internet users) | 59% in developing countries 436,000 discarded in USA every day
  15. 15. [ Content warning ]
  16. 16. The amateur king Rip, Remix, Republish Participation culture N o Tosh Limited digital media | education
  17. 17. Social film and TV marketing crossplatform research
  18. 18. The television as photocopier Rip, Remix, Republish Participation culture N o Tosh Limited digital media | education
  19. 19. 1 in 5 Televisions will provide internet access in 2010 http://www.flickr.com/photos/treevillage/3163205045/
  20. 20. Social problem solving science politics education
  21. 21. Social gaming virtual real
  22. 22. The idea is just the start N o Tosh Limited digital media | education
  23. 23. The idea’s got to work N o Tosh Limited digital media | education
  24. 24. £125,000,000 N o Tosh Limited digital media | education
  25. 25. £2.3m N o Tosh Limited digital media | education
  26. 26. iPad Fund £1k - £250k
  27. 27. iPad Fund £1k - £250k Economic Impact £500 - £20k
  28. 28. iPad Fund £1k - £250k Economic Impact £500 - £20k Coinvestment £50k-£400k
  29. 29. £500k
  30. 30. The team can’t do it N o Tosh Limited digital media | education
  31. 31. “I’d be so depressed to see them when I think about what I was doing at their age.”
  32. 32. Conference Workshop After Hours Networking Online
  33. 33. Showing up’s not enough N o Tosh Limited digital media | education
  34. 34. Do you have a ‘global microbrand’? N o Tosh Limited digital media | education
  35. 35. Do you have a ‘global reputation’? N o Tosh Limited digital media | education
  36. 36. ewan@notosh.com www.notosh.com digital media | education N o Tosh Limited digital media | education
  37. 37. w w w N o Tosh Limited digital media | education
  38. 38. who what www N o Tosh Limited digital media | education

×