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On-Line Farmers Markets      A round-table discussion      SSAWG 2012 Conference           January 2012
Attendees• Nearly half were current online market  managers• Nearly half were wanting to start an online  market• Others c...
How is it organized?• Private (almost half)• Nonprofits (almost half)• Government-run• Cooperatives
What software?• locallygrown.net (most present)• Oklahoma Food Co-op system (a dozen or so nationwide)• Farmigo (CSA manag...
Getting off the ground• Same challenges as for traditional markets• Start small• Maybe go hand in hand with a traditional ...
Why online?• Flexibility in ordering• Easy for small growers• Extending the season• Inventory control• More efficient for g...
Rules and regulations• EBT acceptance process difficult• Regulators dont understand online markets• Maintaining clear direc...
Tips for running them• Get committed volunteers• Credit card prepayment is "a nightmare"• squareup.com makes in-person cre...
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SSAWG Info Exchange Notes: Online Markets

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An outline of the discussion of online farmers markets at the 2012 SSAWG conference.

Published in: Technology, Economy & Finance
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SSAWG Info Exchange Notes: Online Markets

  1. 1. On-Line Farmers Markets A round-table discussion SSAWG 2012 Conference January 2012
  2. 2. Attendees• Nearly half were current online market managers• Nearly half were wanting to start an online market• Others curious about what online markets are
  3. 3. How is it organized?• Private (almost half)• Nonprofits (almost half)• Government-run• Cooperatives
  4. 4. What software?• locallygrown.net (most present)• Oklahoma Food Co-op system (a dozen or so nationwide)• Farmigo (CSA management, mostly)• Local food marketplace (one present, some nationwide)• Csaware (CSA management)• Smallfarmcentral (farm stand, CSA management)• Local harvest (shippable farm stand, non-perishable)
  5. 5. Getting off the ground• Same challenges as for traditional markets• Start small• Maybe go hand in hand with a traditional market• Clearly decide governance
  6. 6. Why online?• Flexibility in ordering• Easy for small growers• Extending the season• Inventory control• More efficient for growers
  7. 7. Rules and regulations• EBT acceptance process difficult• Regulators dont understand online markets• Maintaining clear direct sales important• Verifying needed licenses for eggs, meat, etc,
  8. 8. Tips for running them• Get committed volunteers• Credit card prepayment is "a nightmare"• squareup.com makes in-person credit card payments a breeze• Have quality control rules, and dont be afraid to use them.• Automate as much as possible

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